The document provides guidance on how to effectively aggregate content from other sources for social media posts. It discusses identifying relevant outside articles, images, and videos to summarize or showcase; properly attributing the original source; and using headlines and short introductions to draw readers in. The goal of aggregation is to curate interesting related content while giving appropriate credit to its source.

1. Finding the stories, images and
videos you need with
aggregation

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 Submit questions throughout on the right hand side
in the chat box
 Resources and presentation will be in Dropbox
 Check out the hashtag #NPRKnight on Twitter
Housekeeping

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 The importance of analytics
 Headline writing
 Writing for the web
 Your daily workflow
 Visual Storytelling
Previously, on #NPRKnight training…

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This week, on #NPRKnight training…
I. What are we talking about again?
• What is aggregation?
• When should we aggregate?
II. Making aggregation visual:
• When should we add photos?
• When should we add videos?

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What is aggregation?

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Aggregation is using your resources wisely

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Anatomy of an aggregated post
 Source is NAMED
 Source is LINKED TO
 Quoted TEXT LOOKS DIFFERENT (blocked
text, colored, italics)
 Use no more than 200 WORDS, if relevant
- more likely a paragraph or a sentence.
 Keep the TEXT TOGETHER (as it appeared in
the original story)

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Anatomy of an aggregated post

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Anatomy of an aggregated post

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Anatomy of an aggregated post

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Anatomy of an aggregated post

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Anatomy of an aggregated post

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Five Reasons to Aggregate?
 It has local relevance – your audience is
interested
 You can add context to the story
 Someone else is doing an excellent job covering a
story
 You don’t have reporters or resources on the
scene
 You discover a story from another source

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But I don’t have a visual to go with it!

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One tactic: Creative Commons
Creative Commons, by Karin Dalziel (CC BY)

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1. "Attribution" license – symbolized as “BY”
1. “Non-Commercial" license – symbolized as “NC”
2. “No Derivatives” – symbolized as “ND”
1. “ShareAlike” – symbolized as “SA”

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NPR uses this:
 "Attribution" license – symbolized as “BY”
• You must attribute the photo to the source
 “Non-Commercial" license – symbolized as “NC”

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Other:
 “No Derivatives” – symbolized as “ND”
 Means that you can’t crop a photo or edit it

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Other:
 “ShareAlike” – symbolized as “SA”
Means you license your new creation under the
same Creative Commons ShareAlike license.

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Four Questions to Ask Before Using a Photo
 Which image best conveys the important elements of the
story?
 What is the editorial relevance of each frame?
 What aspects of the image best convey the story to the
reader?
 Will the caption add editorial relevance to the image, not
justify the use of the image?

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http://search.creativecommons.org/

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VIDEO

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When is it worth using videos?
 When you want to add a dynamic element to a story
 When text, images and audio aren’t enough
 When the clip provides a sense of place for the story
When news is happening quickly and you need to save
time/space on describing something (don’t say, SHOW it)
 It has local relevance – your audience is interested

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How to find videos

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How to find videos
 Often the video your story needs is already out there.

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Get comfortable with
YouTube News and Google News

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 Subscribe to a search query in RSS on YouTube
(www.youtube.com/rss/search/QUERY.rss)
 Subscribe to a tag query in RSS on YouTube
 Change the order of results by switching “relevance” to
“published” or “view count.”
 With “artistic” stories, narrow your search to HD videos
only.
How to find videos

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Don’t forget Vimeo!
 It’s a great place to find more arts & culture driven
content.

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Don’t forget Vimeo!
 Browse CATEGORIES http://vimeo.com/categories
 Browse GROUPS http://vimeo.com/groups
 Browse CHANNELS http://vimeo.com/channels

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But be sure you can use the videos you find
 Is there an embed code or a link?
 Check for Creative Commons license
 Give credit

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When do you make video its own story?
Consider two things:
1. Impact of the clip
2. Your own editorial judgment.

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Impact of the clip

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Editorial Judgment—
It’s still all about the impact
 Start with this question: Would this be of interest to your
audience or further your own reporting on a subject?
 For video only: Give a brief reason in text for why your
audience should click play.
 Treat it like social sharing: here it is and here’s the reason to
watch.
 Video-only posts live or die based on your headline and visual.
 Give it the watch test: If you’re watching over and over or
sharing it in the office, it’s good enough to go online.

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Aggregation: Bringing it all home

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Aggregation: Bringing it all home

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Aggregation: Bringing it all home

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Aggregation: Bringing it all home

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Seattle voted most-liked U.S. city in nationwide poll
And, of course, strong headlines!
Video: Group explores the abandoned parts of South Florida
Watch This: Take a Ride On Denver’s New Light Rail Line
What You Need to Know About Michigan’s Emergency Manager Law
Why Was This Cake Decorated With a Zombie Ben
Franklin Left on an Austin Porch Overnight?

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Questions?

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Assignment:
Write a short post using aggregation.
• Use any combination of photo, video, and
stories from other sources.
• Don’t forget the headline!
Email to dseditorial@npr.org with your
station call letters in the email subject line