Charlotte Scaddan, social media manager at UN Department of Public Information, addressed lessons learned from UN social media platforms. She highlighted the need to, among others: harness assets and partners given limited resources; frame the appropriate message for an audience; and ensure correspondence and interaction as part of a meaningful, two-way dialogue.

1. A Global Conversation Through Social Media

2. twitter.com/un
weibo.com/un
united-nations.tumblr.com
facebook.com/unicnetwork
gplus.to/unitednations
pinterest.com/unitednations
storify.com/un

3. #futurewewant
Arabic: ‫#مستقبلنا‬
Chinese: #我们期望的未来
French: notreavenir
Russian: #нашебудущее
Spanish: #nuestrofuturo

4. Why do we need #UN sustainable development conference? Almost
a billion people go hungry every day. http://j.mp/x268tw
#futurewewant
What is your vision for a sustainable future? Join the global
conversation and share it! http://j.mp/zPxVrm #futurewewant
#Rioplus20
The world’s oceans are in danger & it’s up to all of us to save this
essential global resource. http://j.mp/zKxesm #futurewewant
#Rioplus20
It takes all of us to build a sustainable future. Share your vision for
our planet with world leaders attending the Rio+20 sustainable
development conference in June and make your voice heard!
http://j.mp/zPxVrm

5. Nadine Moawad @nmoawad
Is there anyone more slacktivist than the @UN?
@nmoawad You might not be aware of how the UN delivers results
around the world, see:
http://www.un.org/en/strengtheningtheun/results.shtml
Retweeted by Nadine Moawad

6. Elias Muhanna @QifaNabki
@UN @nmoawad Gotta admit, Nadine: Pretty cool to get a
reply. ;)
Nadine Moawad @nmoawad
@QifaNabki I know, right? :)

7. Antonin Grégoire @AntoninGregoire
When you see @UN answering directly to
@nmoawad on twitter, it really gives you hope for
the world

8. When you protect nature, you end up with healthier people! That's
the #FutureWewant.
The #FutureWewant: Women leaders for green economies.
@UN #FutureWeWant - for young people across the world to be enabled,
supported and encouraged to be everything they want to be #4MyGen
#Rio+20 will set framework for development. Stronger political commitment
must be shown! Read blog #futurewewant
@UN_Rioplus20 #FutureWeWant is one in which next generation won't have to
ask what a polar bear was. #climate #sustainable
I will celebrate when ALL global agreements integrate #humanright to safe
drinking #water @UN #FutureWeWant #Rioplus20

9. Join the Global Conversation
#FutureWeWant
#Rioplus20
@un
@UN_Rioplus20
un.org/futurewewant
http://www.uncsd2012.org/rio20/