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JetBlue
Parbati Sanjel
Melissa Skadon
Nicholas Roth
 Kristen Kole
Driving Force
shape for future
Technological change
cost and efficiency
regulations and policies
Concerns and lifestyles
Entry and exit
Key Success Factors
Competing successfully
service-oriented
attract customers
Route system
Financial Management
Porter’s Strategy
Best-cost provider strategy
“New York’s new low-fare, hometown airline”
JetBlue Presentation
Removed a row of seats
• First Baggage free
• Never cancelling flight
• Happy Jetting
• Pillow and Blanket
• Marketing and Promotion
JetBlue Presentation

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