1. Technical codes
The image is a medium close up shot, as an audience we can view the
her clear skin but pale . Although the image covers the whole background
the most important bits are at the top and the writing is primarily at the
bottom. The fact that the image is stick quite intact apart from the image
have a crack, the producer may be emphasising on the actor, so audience
would want to view the trailer, or movie because they are familiar with the
actor
The editing is sharp, and her faces has been retouch to look ghost like.
The are numerous about of indication to show that the main character
become corrupt e.g. the crack on the imagine indicates danger or change,
also the props and costumes, the flower earring she wear show innocents,
showing possible manipulation in the film, her eyes and lip are the most
Anchorage
vibrant colour in the scene, but thehand side is a review a statue. This
The anchorage is on the right image almost looks like of the
indicates possible features of the film
film which says, “ an extraordinary intoxicating masterpiece”
by empire, a big media company.
Intertextual references
other media in the text is made referenced in the image e.g.,
www.blackswanthemove.co.uk indicating other media platforms
offering more information about the film. This intertextual
references may then reveal the trailer and other exclusive clips
Purpose/message and images which promotes the movie trailer/film
The purpose of this poster, is that is Denotation/connotation
does represent the trailer black swan, The colour scheme used includes white, red and black. White denotes
its dark yet light and intriguing, purity, cleanliness and innocence; this is juxtaposition against the black
because the poster isn't so intense it which denotes mystery. The white also denotes the youth of the
gives of the sense off a psychological character. The deep red used in her eyes and lips has connotations with
thriller. The crack empasies the a range of seemingly conflicting emotions from passionate love to
psychological area in the poster violence and evil. It is suggested that her passion for her role in the ballet
turns her evil, hence the red in her eyes
2. Audience
The target audience for this film is
varied. Whereas dancers would
take an interest in the film the
psychological thriller side of the
movie attracts older teenagers and
people up to their sixties
Representation
The mise en scene of this poster includes the fur on
the shoulder of the girl. She is blinded by her passion
and evil in order to get to the „top‟- illustrated by the
tiara on her head. Tiaras have connotations with
femininity, innocence however this one is notably
spikier and darker than a conventional tiara and it
denotes a darker and perhaps evil princess figure
The effectiveness
indicating a mixture of the film
The poster is effectively in the sense that its simplistic with
powerful colours and conation that would help the audience to
remember what the main theme of the film is about, the black
and white with spurges of colour represent the normal
everyday life and the spurges of colour represent the push to
get to the top, the differences
3. Main photo shot
image
This is the movie
review, which is
Name of the actors done by one of
are displayed more the biggest movie
largely, compared to companies, this
drag me to hell, would grantee
showing emphasis on publicity
big name characters
The font used in the
movie title is fairly
simple and is black
to contrast against other media in
her pale skin. It is the text is made
referenced in the
small, minimalistic image e.g.,
and classical- www.dragmetohe
signifying the nature ll.co.uk
of ballet. The rest of indicating other
media platforms
the text used is a lot offering more
smaller and simple. information