FabFoundry gives you "speed" with the ecosystem for hardware startups

1. FabFoundry
Gives you “speed”
Ecosystem for Hardware Startups
Nob Seki, Founder
nseki@fabfoundry.net

2. Speed must be an ultimate
weapon for startups

3. But “Speed” is Sacrificed by
Micromanaging Subcontractors
Yeah, it's working!
• Can be costly
• Can be unstable
• Can be ad-hoc components
All the products must work
• Must have cost controlled
• Must have quality assured
• Must have components sourced
Why micromanaged?
Few supply-chain experts are available
≠

4. We Democratize Supply-Chain Expertise
We connect the world’s
best supply-chain
experts to startups
Japan
China
Taiwan
S Korea
”Japan is a supply chain
superpower” – Supply &
Demand Chain Executive

5. Hardware Startups’ Buying Capacity
Grows as $2.5B Invested in 2014 in US
http://blogs.wsj.com/venturecapital/2015/02/06/the-daily-startup-hardware-investments-increased-in-2014/
$1,000 $1,300 $1,700 $1,900 $1,900 $2,600
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2009 2010 2011 2012 2013 2014
Millions
CAGR: 21%
$400B Market
Source: Electronics market research firm IHS iSuppli
Outsourced electronics manufacturing
worldwide in 2014
$2.5B Invested
Venture Investment in Electronics &
Computer Hardware in U.S.

6. We Hire Experts to Connect Startups
to Suppliers in Two Phases
Management fee
• Controlled break-even
Capital gain
• May be zero; Unreliable
Subscription from startups
• Flat monthly fee to retain experts
Sponsoring/advertising
• Suppliers promote solutions
Sales commissions
• Success fee from suppliers
Phase 1
Build trusted Community
via Seed Accelerator
Phase 2
Leverage Community
via Online Marketplace
$
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$$
$$$
$$$
Revenues

7. Building Community of Startups &
Experts by Face-Face + Online
Kyoto
NYC
Startups meet experts
Startups connect experts
to Community
Startups consult with
experts on supply-chain
Experts come to NYC to
promote suppliers
Seed Accelerator
Online Marketplace
Sponsored Events
Building Community
Experts
Suppliers
Startups

8. Strategic Partnership Brings
Fund & Experts to Community
• Seed Fund (~$50M)
• Backed by 100+
factories w/experts
• Helps Kyoto City to
partner with New
York City on
hardware startups
Kyoto
NYC
Startups meet experts
Startups connect experts
to Community
Startups consult with
experts on supply-chain
Experts come to NYC to
promote suppliers
We take equity and
a Board position
Seed Accelerator
Online Marketplace
Sponsored Events
Building Community
• Incubating 50+
hardware startups
• NYC’s initiative
In talks on strategic
partnership

9. Team for Ecosystem Building
NOB SEKI
FOUNDER & CEO
Serial tech entrepreneur;
ran & sold Six Apart; MBA
from Carnegie Mellon
MITSU SUWA
CO-FOUNDER
Co-founder of FabCafe &
its parent Loftwork; MA
from SVA
MASA OKUNISHI
SR. ENGINEER
DevOps at ZocDoc;
Founder of Japan NYC
Startups Meetup
Started network of 300+
web agencies; connector
of startups in Japan & US
MD of Makers Boot Camp
Led network of 25K+
creators; grew FabCafe
in 8 cities of 6 countries
Helped ZocDoc grow &
scale; Grew meetup to
1000+ members in a year

10. Angel Investors to Date
Co-founded 3 tech
companies, served
as CEO of each.
Led an IPO for
Syntellect in 1990.
Distinguished
Career Professor of
Entrepreneurship
at Carnegie Mellon
Univ. Nob’s Mentor
TOM EMERSON
BOARD MEMBER
& INVESTOR
Director of Kumon
Center of The New
Institute for Social
Knowledge and
Collaboration at
Tama Univeristy.
Board member of
Enish. Former
Professor of the
University of Tokyo
SHUMPEI KUMON
BOARD MEMBER
& INVESTOR
Founder & CEO of
Perspective Media.
Media Advisor for
LDP. Chief Editor
for Nikkei Venture,
MIT’s Tech Review
Japan. New York’s
Correspondent for
Nikkei
HIDEHIKO KOGUCHI
EXECUTIVE ADVISOR
& INVESTOR
Co-founder & CEO
of GENOVA, digital
solution agency
specialized in
medical industry.
His company also
made investment.
TOMOKI HIRASE
INVESTOR
Co-founder & CEO
of AIM, software &
service company
including music &
live performance
database
HIROYASU
WATANABE
INVESTOR

11. Milestones to Build Marketplace
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Accelerator
Batch #1
Marketplace
Usability interviews
Marketplace
Prototyping
2016 2017
Accelerator’s
Application
Accelerator
Batch #2
Marketplace
Testing w/Batch #2
Experts
Testing w/Beta Testers
Experts
Hiring & Training
Experts
Testing w/Batch #2
Marketplace
Closed Beta Testing
Experts
Popup Shop in NYC
Prototype Marketplace + Hire & Train Experts + Accelerator
Partnership b/w
Kyoto & NYC
Accelerator’s
Application

12. We Build Community that is Trusted
Kyoto City
New York City
Starting From Two Cities…
Nob Seki, Founder
nseki@fabfoundry.net

13. Marketplace Demo
• https://invis.io/428H3WWQS