The Business Quiz (Prelims) at the NSIT Quiz Fest 2014, conducted by the NSIT Quiz Club from 21st-23rd Feb.

1. The NSIT Quiz Fest 2014
The Business Quiz
Prelims (With Answers)

2. THE PAISA-PAISA
QUIZ

3. 1*<Video>.
Sorry, _____ and
______?
Why was this advert in
the news?

4. Sorry, Coke and Pepsi
Scarlett Johansson had to step down as a global ambassador for Oxfam
International. Oxfam expressed concern about Johansson’s role with
SodaStream a week after Johansson responded to criticism from pro-
Palestinian activists over the company’s operation in a territory captured by
Israel in 1967 and claimed by the Palestinians.

5. 2.
Promotion strategies adopted by company X:
One offer was for hiring ice cream trucks to come to a specific place, including one of several ice cream
packages, for a flat fee.
Another had Back to the Future enthusiasts flocking to the San Francisco Bay Area and offering ____ in
DeLorean DMC-12s to people through X's mobile application, as part of a joint promotion effort with
General Electric.
On October 29, 2013, widely considered to be National Cat Day, X offered a limited time kitten delivery
service. In addition to their ___ services, X allowed users to select a "Kitten!" delivery button. This service
cost $20 and included 15 minutes of playtime with the kittens, plus cupcakes and t-shirts. The proceeds
from this promotion were given to local animal shelters.
For Christmas 2013, X also had a Christmas tree delivery service in Atlanta, Boston, Chicago, Dallas, Los
Angeles, New York City, and Washington DC in cooperation with The Home Depot

7. 3*.
The term X was first used by Richard Auty in 1993 to describe how countries
rich in natural resources were unable to use that wealth to boost their
economies and how, counter-intuitively, these countries had lower
economic growth than countries without an abundance of natural resources.
The disconnect between natural resource wealth and economic growth can
be seen by looking at an example from the petroleum-producing countries.
From 1965 to 1998, in the OPEC countries, gross national product per
capita growth decreased on average by 1.3%, while in the rest of the
developing world, per capita growth was on average 2.2%.

8. Resource Curse Thesis

9. 4.

11. 5.
Book about which
company

13. 6*.
The website Business-Insider listed these 6 things that could have been an
alternative to the entity X.
1. Sixty Four Washington Posts
2. Sixty-Four Thousand Virgin Galactic Flights to Space
3. Beam Inc, The Company That Makes Jim Beam and Maker's Mark
4. The House and Senate's Salary For 172 Years
5. 1,194,029 Indian Tigers
6. An entire fiscal year of NASA

15. 7.
The concept was developed by Thomas Geissler, who has
previously created an online trading platform.
The vending machines update their prices to market value every
The German corporation plans to distribute 500 "_____
ATMs" throughout airports and rail stations in Germany,
Austria, and Switzerland ten minutes over an internet
connection.
What is the product that this ATM deals in?

16. Gold

17. 8.
X's idea to offer _______ came to him while walking from Market Harborough
to Leicester to attend a meeting of the Temperance Society.
With the opening of the extended Midland Counties Railway, he arranged to
take a group of 540 temperance campaigners from Leicester Campbell
Street station to a rally in Loughborough, eleven miles away.
X was paid a share of the fares actually charged to the passengers, as the
railway tickets, being legal contracts between company and passenger,
could not have been issued at his own price. This was the first privately
chartered _______ train to be advertised to the general public,
During the following three summers he planned and conducted outings for
temperance societies and Sunday-school children. This success led him to
start his own business running rail ________ for pleasure, taking a
percentage of the railway tickets.

19. 9.
According to the website: The idea of this kind of entity is that it strings
together the Indian-ness and how Indians were proud of their talents,
originated in 1986.
The objective was simple- to provide a platform to ordinary Indians to
showcase their achievements in their search for excellence. It was difficult
then to ferret out details from people for an entity that did not exist. The
book had to be not only amusing and thrilling but also inspiring and
informative. So Raman, Ramanujam and Rakesh Sharma were researched
upon. P.T. Usha was caught and captured on the pages.
Which entity are we talking about?

21. 10.
ID.

22. Raghuram Rajan

23. 11.
The advertising campaign for this product dates back to 1939, made by
Harvey Duncan of Lintas. The ads ensured that the logo of this product
became well known across the country. The ads also focussed on the new
packaging for the product : Square shape for the heaviest variant,
Cylindrical shape for the middle weighing variant and a special small pack
for sampling the product. The advertising followed a distinctive yellow and
green colour combination. Which product’s campaign is being talked about?

25. 12.
A pun on a famous marketing case :
"I had always stored them in cool and dry place, and kept them away from direct
light or heat. I’d always use a ruler before applying them.
I’d do everything they told. I even beat up my 5-year-old nephew for coming near
my closet, as they had instructed it to keep away from children’s reach.
And yet, all I get is a broom beating from my ugly bai.”
A man expressed his frustration.
The petitioner, demanded a laboratory test of the products and narcotics test of the
brand managers of the product.
Which product?

27. 13.*
X is a Litecoin-derived cryptocurrency that features the _____ from the
"_____". Many members of the this community use the phrase "To the
moon!", which describes the overall sentiment of rising value. The currency
is gaining traction as an Internet tipping system. X was created by
programmer Billy Markus of Portland, Oregon. X functions using public-key
cryptography, in which a user generates a pair of cryptographic keys: one
public and one private.
What is being described over here?

29. 14*.
When X studio was bought by Microsoft, Apple boss Steve Jobs got real
mad.
Steve Jobs called Steve Ballmer to tell that him that he was was mad at him
and was angry because they’d just bought the premier Mac game developer
and made them an Xbox developer."
Strange and great. Jobs has always been known for his ability to back a
winning product, but this shows he also knows a good game developer
when he sees one. Then again, it also shows how little Apple cares about
gaming, because if Jobs had really been that keen on X he should have,
you know, bought them himself. Id X.

31. 15.
In 2008, X was finally declared the winner in the long-running intellectual
property rights battle between Mattel, Inc. and MGA Entertainment Inc., the
makers of X and Y, respectively. In the lawsuit, Mattel sued MGA claiming
that MGA stole the concept and the name of the Y from them.
Carter Bryant, designer of the Y, was an employee of Mattel, but also working
as a consultant for MGA when he designed the ______. A few years after
MGA began selling Y, Mattel sued both Bryant and MGA alleging copyright
infringement. Because Bryant was on the Mattel payroll when he created X,
the Y name and design are considered trade secrets. The courts sided with
Mattel and ordered MGA to pay $100 million in damages.
What are X and Y ?

32. Barbie Bratz Lawsuit

33. 16.
X has been experimenting with a few business models and have for a few
restaurants put their own phone numbers on which they take table reservations
on behalf of the restaurant. These instances are very few in number (~1% of their
database). So these numbers are their numbers, the restaurant staff doesn’t know
about this and these numbers have no business showing up on some other
website (even their API does not serve these numbers). Also, they have their own
proprietary GPS systems which help them collect very very accurate (within 2
meters) GPS coordinates for restaurants listed on X. So when these coordinates,
until the 5th decimal point show up on some other website, they have a problem.
Now, X has found a few such instances on Y; these instances are incomplete
listings (they didn’t take their data which they thought would be proprietary), but
these listings have their phone numbers and their GPS coordinates in them.

35. 17.
In an interview to Walter Issacson, when asked about life
and death, Steve Jobs said "Sometimes I don't. It's 50-
50. But ever since I've had cancer I've been thinking
about it more, and I find myself believing a bit more.
Maybe that's because I want to believe in an afterlife,
that when you die it doesn't just all disappear. The
wisdom you've accumulated, somehow it just lives on.”
He further added that he implemented this philosophy in
his products. What feature or rather minimalism was
implemented in Apple products because of this?

36. No switch off buttons in Apple devices

37. 18.
Till 2001, official policy was to incinerate them.
After the more environment friendly policy
was adopted by which they shredded and
recycled into briquettes used for fuels in rural
areas. They were also turned into files,
calendars and paper weights. What are we
talking about?

38. RBI's Soiled Notes Policy

39. 19.
X is an infrastructural company headquartered in Bangalore. The company
was founded in 1978.
Employing the Public Private Partnership model, X has successfully
implemented several iconic infrastructure projects in India. X also has a
global presence with infrastructure operating assets and projects in several
countries including Turkey, South Africa, Indonesia, Singapore and the
Maldives.
Although the company started with Agri based industries like
Jute/Sugar/Breweries but slowly moved in the Infrastructure space over the
past decade. Now the X’s interests lie in areas of Airports, Energy,
Highways and Urban Infrastructure.

40. GMR Group

41. 20. <Video>
Advertisement by?

42. Virgin Atlantic

43. 21.
This is an extract taken from a patent filed in
2012. What is the concept and who/what filed
the patent?

45. Patent is Anticipatory Shipping and Amazon is
the company that filed

46. 22.
X is the world's largest manufacturer of antiretroviral drugs (ARVs) to fight
HIV/AIDS, as measured by units produced and distributed. Roughly 40
percent of HIV/AIDS patients undergoing antiretroviral therapy worldwide
take X drugs.
In August 2007, X launched a pregnancy termination pill known as ______.
The morning-after pill was sold as the easiest way to avoid unwanted
pregnancies, but drew criticism as it was sold over-the-counter (hence not
requiring a medical prescription) and for the probable side effects.The name
of the Company was changed to ‘X Limited' in 1984, wherein the word X
came from the first letters of each word in the old name.

47. CIPLA (The Chemical, Industrial and
Pharmaceutical Laboratories)

48. 23.
Print Ad for?

50. 24*.
Like many soft drinks, the _____ are produced as a flavour concentrate or syrup that is then mixed
with bulk ingredients to produce the drink. The complicated, expensive and difficult to obtain
flavourings are in the syrup. Completed flavour concentrates are sold by some of the ________
producers.
The bulk ingredients include those such as sweeteners (sugar or artificial), caffeine and the source
of acidity, phosphoric or citric acid. As these are added later, after the complicated flavour
blending stage, it is easy to tailor the sugar or caffeine levels per batch to a market's particular
taste.
X's own flavouring syrup is known in-house as "Merchandise 7X".
A typical recipe is based on eight essential oils.
orange oil, lime oil,cassia oil,lemon oil,nutmeg oil,coriander oil, lavender oil, neroli oil
These are based on the "_______ formula”. Although claimed as the ______ recipe. This recipe is
also similar to the Merory and Beal recipes.

51. Open Source
Cola