SlideShare a Scribd company logo
How the internet is changing relationship management  in franchising  and  what to do about it
[object Object],[object Object],[object Object],[object Object],Focus
Pre and Post recession ,[object Object],[object Object],[object Object]
Franchise buyer focus ,[object Object],[object Object],[object Object],[object Object],[object Object]
Manage your on line reputation
 
Pay-Per-Click
Search Engine  Optimised Results
Google Places
 
Facebook Pages
 
Publish &  distribute power
LinkedIn
Personal  Recommendations
Product and  service recommendations
 
Blogs
Twitter
 
Recruitment websites
Franchisor website
 
What will franchise  buyers look for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In summery ,[object Object],[object Object],[object Object],[object Object]
Best on line behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]
Franchisee buyer insights  from the web ,[object Object],[object Object],[object Object],[object Object]
Outcome of BAD on line reputation
Outcome of GOOD on line reputation
What not to do ,[object Object],[object Object]
Action points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Impact points ,[object Object],[object Object],[object Object]
Nick Strong ,[object Object],[object Object],[object Object],[object Object]

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Franchise Recruitment Summit July 2011