Art of Technology: Social Media

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http://www.smrb.com/web/guest/2010-social-media-report

Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.

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Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections

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http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-response-to-blogs/

This is where the magic happens. One of my favorite tech bloggers got to be a tech blogger not just because he started his own blog, but because he read and commented on other blogs out there.

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One of America’s preeminent performing arts institutions, Dance Theater Workshop maintains an uncompromising mission to identify, present, and support independent contemporary artists and companies to advance dance and live performance in New York and worldwide. Dance Theater Workshop is a center for the development and presentation of contemporary dance and performance, and for the artists who create it. Dance Theater Workshop fully presents over 110 performances by some 45 different artists and companies each year. Now entering our fifth decade as a leading performing arts center, Dance Theater Workshop has grown into a multi-faceted organization that provides professional programs and resources to independent artists, and cultivates public involvement in the arts.

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http://www.flickr.com/photos/vissago/2852175694/Just like any other aspect of our work, social media is a risk. We can’t know everything or control everything. But we can set ourselves up to fail informatively.

Outputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections

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