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Social Media in 30 Minutes a Day

With everything else you have to do, how do you incorporate social media into your workflow? Have a strategy that allows you to focus! Presented at the Social Media for Nonprofits event in LA.

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Social Media in 30 Minutes a Day

  1. 1. Social Media Done Right in Just 30 Minutes a Day<br />#SM4NP<br />
  2. 2. The Steps:<br />Architect your successbuild for strength & Flexibilitymove inkeep it maintained<br />
  3. 3. Step One:<br />Architect your success<br />
  4. 4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.<br />Start with Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  5. 5. Strategy Step by Step<br /><ul><li>Objectives
  6. 6. Audience
  7. 7. Integration
  8. 8. Tools and Tactics
  9. 9. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  10. 10. Objective<br /><ul><li>What do you want to accomplish with social media?
  11. 11. Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan</li></li></ul><li>Give Your Social Media Objective An IQ Test! <br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  12. 12. Organization Goal: Increase online ticket sales<br />Social Media Goal: Increase online community actions by 25% in one season.<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  13. 13. Strategy Step by Step<br /><ul><li>Objectives
  14. 14. Audience
  15. 15. Integration
  16. 16. Tools and Tactics
  17. 17. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  18. 18. Who must you reach with your social media efforts to meet your objective? Why this target group?<br />Is this a target group identified in your organization’s communications plan?<br />What do they know or believe about your organization or issue? What will resonate with them?<br />What key points do you want to make with your audience?<br />Audience<br />
  19. 19. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  20. 20. Step Two:<br />BUILD for strength & Flexibility<br />
  21. 21. Strategy Step by Step<br /><ul><li>Objectives
  22. 22. Audience
  23. 23. Integration
  24. 24. Tools and Tactics
  25. 25. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  26. 26. One Way<br />emailsearch engine<br />ads<br />Homebase<br />Web Site<br />AudienceObjective<br />SocialListeningConversation<br />Connecting<br />An Integrated Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  27. 27. California State Parks Foundation<br /><ul><li> May 2009
  28. 28. 100 Park Closures Imminent
  29. 29. 500 Facebook Fans
  30. 30. Mostly Direct Mail Supports</li></ul>New Strategy:<br />Reach younger supporters to prepare for a ballot initiative to protect California parks. <br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  31. 31. Integrated Components<br />Home Base <br />One Way<br />Social<br />Web site redesign to emphasize:<br /><ul><li>Petition
  32. 32. Facebook
  33. 33. Donations</li></ul>“Urgent Grams” to:<br /><ul><li>High Dollar Donors
  34. 34. Other Members
  35. 35. Prospects
  36. 36. Facebook Welcome Page
  37. 37. Fan Videos on YouTube</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  38. 38. Integrated Looks & Message<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  39. 39. Step Three:<br />Move in<br />
  40. 40. Strategy Step by Step<br /><ul><li>Objectives
  41. 41. Audience
  42. 42. Integration
  43. 43. Tools and Tactics
  44. 44. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  45. 45. listening<br />
  46. 46. Listening with rss<br />
  47. 47. Listening with rss<br />
  48. 48. Listening with alerts<br />
  49. 49. Listening with twitter<br />
  50. 50. Listening dashboard<br />
  51. 51. Listening dashboard<br />
  52. 52. joining<br />
  53. 53. Joining with comments<br />
  54. 54. Joining with comments<br />
  55. 55. Joining with signposts<br />
  56. 56. creating<br />
  57. 57. Creating profiles<br />
  58. 58. Creating real profiles<br />
  59. 59. Creating engaging profiles<br />
  60. 60. Creating valuable profiles<br />
  61. 61. Creating content<br />
  62. 62. Strategy Step by Step<br /><ul><li>Objectives
  63. 63. Audience
  64. 64. Integration
  65. 65. Tools and Tactics
  66. 66. Measurement</li></li></ul><li>
  67. 67.
  68. 68. More Resources<br /><ul><li>Allfacebook.com
  69. 69. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits
  70. 70. BethKanter.org
  71. 71. Case Foundation: Social Media 101
  72. 72. Idealware Social Media Decision Making Guide</li></li></ul><li>Resources<br />Templates:<br />Community Map Template: http://bit.ly/DIYcommunity<br />Content Map Template: http://bit.ly/DIYtemplate<br />Metrics Template: http://bit.ly/DIYmetrics<br />Books & Collections:<br />We Are Media: http://wearemedia.org<br />Social by Social: http://socialbysocial.com<br />#SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php<br />Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/<br />
  73. 73. Thank You!<br />Holly Ross<br />ED / NTEN<br />holly@nten.org<br />Twitter.com/ntenhross<br />Facebook.com/nten.org<br />

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