"Email Campaigns: Anatomy 101 With all the buzz about social media and social networks, sometimes we forget that email is still king when it comes to communicating with our supporters and constituents. Even across different age and community demographics, email is a key component of your outreach and fundraising efforts. To make it work for your fundraising and advocay goals, though, you'll need to be strategic about how you use email as part of your communications strategy. This presentation covers: * What makes a campaign a ""campaign"" anyway? * Tips and Templates for your email campaign plan * How to track your campaign with metrics * Where to get more help Intended for: nonprofit staff and leaders who want to jump-start or improve their email communications strategy. This session is best for beginners in nonprofit communications and fundraising roles. Come with your questions, examples, and colleagues!"

1. Email Campaigns: Anatomy 101 Annaliese Hoehling, Membership & Outreach, NTEN http://nten.org

14. Email Messaging Results by Message Type http://nten.org

15. Email Open Rates by List Size http://nten.org

16. Email Unsubscribe Rates by List Size http://nten.org