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Social Media Webinar

Top 10 Secrets to Social Media Recruiting

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Social Media Webinar

  1. 1. Free Webinar by nuAlerts TO GET A COPY OF THIS PRESENTATION EMAIL US at [email_address] Top 10 Secrets of Social Media Recruiting Reena A Jadhav Founder, CEO Ph: 650.346.2500
  2. 3. #1 Why do recruiters use social media?
  3. 4. #2 It’s Here to Stay. Social networks/blogs are now the 4 th most popular online category – ahead of personal e-mail These sites account for 1 out of every 11 minutes spent online With organizations like Mars and Intel actively recruiting on social media platforms, it’s time to ask: why is my organization NOT on these sites? Source: March 2009 Global Faces and Networked Places A Nielsen report on Social Networking’s New Global Footprint
  4. 5. #3 It Works. Case Study: Peoplebank (Australia’s largest Recruiting Company) used social media to recruit 100 candidates for a consumer goods company in 2008. COO Acheson was content with the results. We attracted a larger than expected number of applicants, “ particularly from the high-performing, dynamic types of people ” we sought. –Peoplebank COO Peter Acheson
  5. 6. #4 It Doesn’t Have to be a Time Sink! Source: <ul><li>FIRST </li></ul><ul><li>There are sites that allow you to post to multiple </li></ul><ul><li>channels with one-click (e.g., nuAlerts). </li></ul><ul><li>SECOND </li></ul><ul><li>There are many useful ways to measure your ROI </li></ul><ul><li>Influence – build brand, extend reach, gain followers </li></ul><ul><li>Traffic – to website, job postings </li></ul><ul><li>Chatter – activity, feedback, comments </li></ul><ul><li>Quality of Candidates – better qualified applicants? </li></ul>
  6. 7. #5 It’s Not About You. <ul><li>It’s about them, the job-seekers. </li></ul><ul><li>Give job-seekers information in a portable format so they can get the information they want, when they want it and how they want it. </li></ul><ul><ul><li>Via Facebook </li></ul></ul><ul><ul><li>As an SMS or text message </li></ul></ul><ul><ul><li>As an RSS feed </li></ul></ul><ul><ul><li>As an iGoogle widget </li></ul></ul><ul><ul><li>40 total ways! </li></ul></ul>
  7. 8. <ul><ul><li>Don’t Limit Your Strategy and Outreach! </li></ul></ul><ul><ul><li>Facebook: 150 million people around the world </li></ul></ul><ul><ul><li>Twitter: G rowth rate of 752% for a total of 4.43 million unique visitors in December 2008 (many millions more now). In the start of 2008, Twitter had only around 500,000 unique monthly visitors. </li></ul></ul><ul><ul><li>Linkedin: hit 36 million members in February 2009 </li></ul></ul><ul><ul><li>Source: </li></ul></ul>#6 Go Broad, Not Niche!
  8. 9. #7 Don’t Pour Old Wine into New Bottles Social Media is Not Just Another Place to Post Job Ads. It’s a Conversation Medium. Not a Transaction Medium. Post Events, News, Updates and more! Job ads bring unemployed jobseekers (qualified and unqualified) Social Media builds pipeline Qualified, Profiled, “hire ready”!
  9. 10. <ul><li>Social Media offers unprecedented visibility into an applicants life, views, activities and more. </li></ul><ul><li>What does your legal say? </li></ul><ul><li>Make sure you know the rules! </li></ul>#8 A Double-Edged Sword
  10. 11. #9 Save Money! Social Media Recruiting can save you $$$$ in travel expenditures, resume sifting, and candidate searches. Price per ad on “Job Boards” Price per ad on Social Media sites? Much Better Value.   Craigslist Monster Career Builder HotJobs SF Bay Area $75 $475 $359 $275
  11. 12. <ul><li>Social media recruiting tool </li></ul><ul><li>-Access to 1million honor society students </li></ul><ul><li>- Post to Twitter and Facebook </li></ul><ul><li>Get a Portable Dashboard </li></ul><ul><li>Automated matching, </li></ul><ul><li>Build qualified “hire ready” pipeline. </li></ul>#10 nuAlerts! Check it out at
  12. 13. Free Webinar by nuAlerts TO GET A COPY OF THIS PRESENTATION EMAIL US at [email_address] Top 10 Secrets of Social Media Recruiting Reena A Jadhav Founder, CEO Ph: 650.346.2500