7. Four Actions Framework +
Eliminate/Reduce/Raise/Create Grid
Four Actions Framework +
Eliminate/Reduce/Raise/Create Grid
Four Actions Framework
Reduce
Four Actions Framework
A New
Value
Curve
Eliminate Create
A New
Value
Curve
Raise
Eliminate Raise
Raise
Eliminate Raise
Reduce Create
The Eliminate-Reduce-Raise-Create Grid
9. Discovery, Value, Price, and Profit
Price as Signal Model
Value Price
Price as Signal Model
Value Price
Price as Signal, Profit as Incentive Model
Value Price Profit
Innovation
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10. Some Initial Questions on Value
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
10