3. A. Food and beverages
Charcoal burger Black coffee

4. B. Entertainment
Live band Stand up comedy

5. WHERE?
Comercial areas

6. WHY?
• Earn profit
• In trend/high in demand
• Offer variety to the market

8. HOW BIG IS THE MARKET?
• Less than most major coffee shop franchises, but still capable of
attracting large amounts of customers.
• Revenues: RM 10.5M/year, considerably less than major coffee shop
franchises, but highly successful in Malaysia.
• An average of 3 shops in 50 metre-radius in large cities, average of 2
shops in a small town.

9. CUSTOMERS
• The majority group: students, workers and foreigners.
• The income: RM800-1000/m
for students, RM3500+
workers & foreigners.
• The location:
densely populated
areas, most
universities' vicinity.

10. COMPETITORS
• Starbucks Coffee, obviously.
• The Coffee Bean & Tea Leaf
• DÔME Café.

11. COMPETITORS, STRENGTH
• Starbucks Coffee: a billion-dollar franchise.
• The Coffee Bean & Tea Leaf: better drinks than Starbucks Coffee,
personal preference.
• DÔME Café: good coffee, decent but hearty meals.

12. COMPETITORS, WEAKNESS
• Starbucks Coffee: price.
• The Coffee Bean & Tea Leaf: marketing.
• DÔME Café: price and marketing.

14. Our product
• Drinks: coffee, tea, Italian sodas, smoothies, juice and cocoa
• Deli items: Charcoal burger, sandwiches etc.
• Organic

15. Sales strategy
• Quality service & products
• Friendly staff
• Black & White themed interior
• Waiters wearing tuxedo

16. Advertising & Promotional Activity
• Local print and broadcast media.
• Direct mail, discount card.
• Sampling.

18. Legal structure
• partnership
- share profit
- easy to establish
- more ideas
- cost effective

19. Roles of members
• Market analyst (Ameer)
- study information
- reports & presentations
• Manager (marketing strategies) (Yu Xuan)
- identify strengths of product
- sales strategy
- pricing
- promotions

20. • Manager (management strategies) (Nurina)
- identify the business' legal structure
- identify the lower and mid-level employees
• Financial planner (naim)
- Manage the finances (investment capital, future investment, forecasted sales)

21. Mid-level employees
• Supervisor
• Store manager

22. Lower level employees
• Barista (important)
• cashier
• Cleaner
• dishwasher
• Chef (Chef & sous chef)

24. FUNDING REQUIREMENTS
• Amount of money needed to start the business.
-300k
• Capital invested by owners.
• Amount of loans from lenders.

25. Important Assumptions
• strong economy, without major recession.
• No drastic changes in technology.

26. Break-even Analysis
• An analysis to determine the point at which revenue received
equals the costs associated with receiving the revenue.

27. Forecasted sales
• Profit figures over the next 3 years
- sale 150k
- profit 100k
• How to split profit or losses among the owners
-devide equally

28. REFERENCES
• Book
-Hamel, G. and Prahalad, C. (1994). Competing for the future. Boston, Mass.: Harvard Business School Press.
• Newspaper article
-Coy, P. (2014). Network Admins Wanted: New Ideas for Filling 'Middle-Skill' Jobs. Business Week.
• Internet
- the Guardian, (2012). So what does a market analyst do, exactly?. (online) Available at:
http://careers.theguardian.com/why-consider-career-in-market-analysis (Accessed) 13 Nov. 2014.

29. • Blog
-Roberts, J. (2014). Brilliant B2B Marketing Examples: What Made These People and Companies Our 2014
Bright Bulb Winners Read more: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-
marketingprofs-2014-bright-bulb-b2b-award-winners#ixzz3IxQfMi2n. (Blog)Marketing Profs. Available at:
http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-
b2b-award-winners (Accessed) 13 Nov. 2014.
• E-Book
-Ritson, N. (n.d.). Strategic Management. 2nd ed. [ebook] BookBoon. Available at:
http://bookboon.com/en/strategicmanagement-ebook# (Accessed 13 Nov. 2014.)