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Finding Empathy for Your Future Self: UX User Researchers Meetup April 4, 2018

Finding Empathy for Your Future Self
Fintech UX: UX/User Researchers Meetup
Noreen Whysel, Decision Fish
April 4, 2018
Copyright 2018 Decision Fish LLC

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Finding Empathy for Your Future Self: UX User Researchers Meetup April 4, 2018

  1. 1. Finding Empathy for Your Future Self Fintech UX: UX/User Researchers Meetup Noreen Whysel, Decision Fish April 4, 2018 Copyright 2018 Decision Fish LLC
  2. 2. Decision Fish User Studies
  3. 3. What is Financial Wellness?
  4. 4. What is Financial Wellness? 1. Control over day-to-day, month-to-month finances; 2. Capacity to absorb a financial shock; 3. On track to meet your financial goals; and 4. Financial freedom to make the choices that allow you to enjoy life. Consumer Financial Protection Bureau: http://www.comsumerfinance.gov/about-us/blog/four-elements-define-personal-financial-well-being
  5. 5. 57% Fifty-seven percent of Americans don’t have enough cash to cover a $500 unexpected expense, according to a new survey from Bankrate. Aimee Picci. January 12, 2017. “A $500 surprise expense would put most Americans into debt.” CBS Moneywatch. https://www.cbsnews.com/news/most-americans-cant-afford-a-500-emergency-expense/
  6. 6. Empathy in UX Research
  7. 7. https://medium.com/the-xplane-collection/updated-empathy-map-canvas-46df22df3c8a?source=linkShare-66afc6058381-1507754514
  8. 8. Empathy Map Canvas ➔ Who are we empathizing with? ➔ What do they need to Do? ➔ What do they See? ➔ What do they Say? ➔ What do they Do? ➔ What do they Hear? ➔ What do they Think and Feel?
  9. 9. Empathy Mapping: Objectives ➔ Learn to think about your users ➔ Develop empathy for your users ➔ Eliminate misconceptions or preconceived notions about your users ➔ Align Value Proposition with your users’ behavior Your Future Self
  10. 10. Who were you when...
  11. 11. Childhood Photo by Brett Whysel Brettwhysel.com
  12. 12. Adulthood Photo by Brett Whysel Brettwhysel.com
  13. 13. Who will you be tomorrow? or in 5 years, 30?
  14. 14. Retirement (imagined) Photo by Brett Whysel Brettwhysel.com
  15. 15. Retirement (real) Photo by Brett Whysel Brettwhysel.com
  16. 16. How to Empathize with Future You
  17. 17. Ed Yong. December 6, 2016. “Self-Control Is Just Empathy With Your Future Self.” The Atlantic. https://www.theatlantic.com/science/archive/2016/12/self-control-is-just-empathy-with-a-future-you/509726/ rTPJ linked to empathy, selflessness and self-control.
  18. 18. Discussion and Participatory Design
  19. 19. Post-Its and Manipulatives
  20. 20. Mindfulness We can tap into the parts of our brains that create empathy by being mindful, slowing down and paying attention to our true needs. See Daniel Kahneman’s Thinking Fast and Slow Photo by Brett Whysel Brettwhysel.com
  21. 21. Visualize Your Future Self
  22. 22. How Does Mindfulness Help? 90% Increased their Savings Intentions Most (not all) became more willing to ask questions and discuss their personal situations.
  23. 23. How Else Does Mindfulness Help? ● Reduces confirmation bias and overconfidence ● Offsets present bias, stereotyping, and the sunk cost fallacy ● Improves learning from experience ● Connects you with your intuition ● Addresses behavioral hurdles like procrastination ● Calms and reduces stress response Karelaia, Natalia and Reb, Jochen, Improving Decision Making Through Mindfulness (May 30, 2014). Forthcoming in Mindfulness in Organizations, Reb, J., & Atkins, P. (Eds.), Cambridge University Press.; INSEAD Working Paper No. 2014/43/DSC. Available at SSRN: https://ssrn.com/abstract=2443808
  24. 24. Thank You! Noreen Whysel Decision Fish noreen@decisionfish.com decisionfish.com Twitter: @nwhysel @decisionfish
  25. 25. Tips for Financial Wellness ➜ Set a regular appointment with yourself on your calendar for an unbusy time to work on financial wellness; ➜ Don't worry about having precise numbers: the most important thing is to save regularly and spend mindfully; ➜ Be kind to your future self: be realistic and empathetic about your saving and spending goals; ➜ Your needs are valid. Try not to be so judge-y of your values and goals. No one else needs to see this. ➜ On the other hand, it can help to go through the program with a significant other or friend.

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