This presentation was given to the Northwest Pennsylvania CareerLink staff at a regional meeting on April 28, 2010. The presentation covers the definitions of many basic social media and professional and social networking terms and tools including blogs, LinkedIn, Twitter, Facebook and YouTube.

1. Professional & Social Networking Resources Presented to: NORTHWEST PA April 28, 2010

3. Definitions of Professional/Social Media, Professional/Social Networking, Blog

4. Review Various Resources

5. Usage

6. Online reputation

7. Did You Know 4.0 YouTube video

8. Some suggested rules

9. Conclusion

13. Short for weblog. A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

15. Too Many!! Let’s focus on the top five that are most popular and what we are using at the RCWE to enhance our efforts and the goals of the Northwest Pennsylvania Workforce Investment Board.

16. What Are YOU Using? LinkedIn? Facebook? Twitter? YouTube? Blogger?

17. The business suit of social networking A business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional communication. http://learn.linkedin.com

18. LinkedIn has over 55 MILLION members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Source: http://www.linkedin.com

19. “Facebook is like a high school reunion 24 hours a day, 7 days a week. Supposedly more casual, but you want to look your best.” “Each person who joins makes Facebook better by adding a presence to the site that friends and family can connect with and feel closer to. For us, growing to 250 million users isn’t just an impressive number; it is a mark of how many personal connections all of you have made, and how far we at Facebook have to go to extend the power of connection to the billions of people around the world. - CEO Mark Zuckerberg, Age 25 Sources: www.facebook.com | http://www.slideshare.net/mvoelkel/social-networking-101-3113933

20. More than 400 MILLION active users Average user has 130 friends The fastest demographic of Facebook users are females age 50+ People spend over 500 BILLION minutes per month on Facebook More than 25 BILLION pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Sources: http://www.facebook.com/press/info.php?statistics

21. Twitter “Twitter is like eavesdropping on people that interest you BUT everything that is “said” is like broadcasting it on a loud speaker.” Twitter is a rich source of instantly updated information. It's easy to stay updated on an incredibly wide variety of topics. (www.twitter.com) Sources: http://www.slideshare.net/mvoelkel/social-networking-101-3113933

22. Twitter Often used to monitor a brand or company, current events, major news and research. Largest age groups: Ages18-34 (44%) Ages 35-49 (28%) 106 MILLION registered users 175 employees Sources: http://www.slideshare.net/SodexoCareers/social-networking-101-3446477 | http://twitpic.com/1fmztu

23. PA CareerLink® - Lehigh Valley

24. Online Reputation Human Resource personnel and Recruiters are screening potential candidates in Pennsylvania through Internet searches most frequently Career counselors should be advising students to edit their online personas. 83% of executive recruiters revealed they use search engines when making hiring decisions 43% reported eliminating a candidate based on what they've found. Source: 2007 ExecuNet. survey

26. Among those using or planning to use social networking sites for hiring, LinkedIn use grew from 80% in 2008 to 95% of respondents in 2009

27. Facebook use grew from 36% in 2008 to 59% in 2009.Source: http://www.jobvite.com/recruit/news/press-releases/pr/jobvite-2009-social-recruitment-survey.html

28. Blogger is a Google product that is a free tool for creating blogs. It can be found on the web at: http://www.blogger.com. You can use blogs for everything from updating your friends and family about your life, giving your own advice column, reviewing your favorite products or places to eat and relating your experience in a topic of interest. Blogger Source: http://google.about.com/od/googleblogging/fr/bloggerreview.htm

29. YouTube Source: http://www.youtube.com/watch?v=-Pak5OUYMQ8

30. YouTube is a video sharing web site or online community in which users can upload, share and view videos Most of the content on YouTube is user-generated video YouTube

31. 13 hours = The amount of video uploaded to YouTube every MINUTE. 412.3 YEARS = The length of time it would take to view every YouTube video available There are approximately100 MILLION YouTube videos watched per DAY. YouTube Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

32. YouTube Video DID YOU KNOW? 4.0

33. Suggested Rules #1 – If you have any doubts, don’t post it #2 – Be careful what pictures and video you post to sites #3 – Be careful what pictures and video your friends/family post to sites #4 – Search for yourself on sites (or “google yourself”) occasionally to check up on your online reputation

34. Conclusion There are many available resources for conversing online. The RCWE is presently using 5 resources to share information with the workforce development network and the communities in our 6 county region. We want YOU to participate in our conversations. We’re here to help.

35. Questions?