Association Marketing - LTCi

Developing Association Sales… …a Process Using the Internet Presented by: Brian M. Johnson, CLTC, MBA National Long-Term Care Brokers, Ltd .

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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do we want as agents? ,[object Object]

So what’s our true challenge in selling Long-Term Care Insurance? ,[object Object],[object Object]

Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What makes an Association, an Association? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Market LTCi to Associations? ,[object Object]

Why Market LTCi to Associations? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages to the Association ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Underwriting for Associations ,[object Object],[object Object],[object Object]

Which Associations are the Best to Market To? ,[object Object],[object Object]

Where To Find Associations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who to Speak to at an Association ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Once you have the endorsement, how do you market to the membership base? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Points To Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mock Web Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Studies Library Association – 3,400 Members Nurses’ Association – 24,000 Members Restaurant & Tavern Association – 1,800 Members

Bringing It All Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for the opportunity ,[object Object],[object Object]

Association Marketing - LTCi

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