1. The Ultimate Cinema Experience POPCORN

2. Presented By Nissa Razzak Nida Ilyas Mohammad Omer Ifthikar Mahmood Ahmad Kamran Ali Amna Mohsin Ali

8. VISION STATEMENT “ To revitalize the concept of Cinema by building a reputable chain of movie theatres all over Pakistan. We further look forward to bringing allied retail entertainment concepts to Pakistan to complement and complete the entertainment experience for our consumers.”

9. MISSION STATEMENT “ Dedicated to introducing a world-class, film-going experience to all age groups by building state of the art film theaters in Pakistan. POPCORN will have multiple cinemas in each location and is committed to screening premium content in a friendly environment. We value our employees and believe in recruiting, developing, motivating, rewarding, and retaining personnel of exceptional ability, character, and dedication by providing good working conditions.”

14. BUSINESS STRATEGY

19. CLASSIFICATION OF SERVICES END –USER Consumers SERVICE TANGIBILITY Highly tangibility as Popcorn uses all sorts of symbols to minimize the intangibility such as logos, environment, decor, sound, movie theatre etc. PEOPLE-BASED SERVICE At Popcorn all the process and service delivery is people based and not at all equipment based. EXPERTISE At Popcorn highly professionals are hired for ticketing staff, technical staff. Apart from this the ushers, managers all are fully trained before they come on ground for providing services. PROFIT ORIENTED Popcorn is a full commercial and profit oriented service.

21. POSITIONING POPCORN will be an upscale premium movie theatre, it will be positioned on the sophistication and imagery of a young learned, well groomed individual. POPCORN will be positioned as a total entertainment facility.

28. PROCESS-BLUE PRINT

30. POINT OF DIFFERNTIATION • We offer the same price as our main competitor, but with extended value offerings like free popcorn, gaming room, improved sound system (Dolby Surround Sound instead of DTS), better aesthetics and more seating space. • We offer a better variety of movies than Cineplex on different screens, ensuring that a complete family experience may be enjoyed. Like old age people could be watching our selection of classics. • We also differentiate on service where our policy is that “you will always be greeted with a smile”. Our staff will be specially trained to assist the customer in any way that he or she desires.