SlideShare a Scribd company logo
1 of 7
Want to Become your Company’s Social Media Superhero?
          Learn #1 Social CIO 2013 Social Media Tips!!




 69
                         Oliver Bussmann
                         Global CIO, SAP

                            http://oliverbussmann.com/
                            www.sap.com/CIO
                            twitter.com/SAPCIO
My 2013 Drivers for Social Collaboration


                                    INFLUENCE
    REACH           FOLLOW

                                                ENGAGE




                                                     69
My 2013 Social Media Tip #1

                              Strategy #1: Find your right community and
                              set up a personal homepage for all
                              your social media channels

                              •   Find your right community (use Google)

                              •   Set up your free personal homepage with all
                                  of your social media links for folks to find you!

                              •   Example: My homepage
                                  www.oliverbussmann.com is using the
                                  about.me service which links multiple online
                                  identities, relevant external sites, and popular
                                  social networking websites.

                                                 This is my homepage!
My 2013 Social Media Tip #2

                              Strategy #2: Scan, bookmark 200 headlines
                              and share them in 15 minutes a day

                              •   Scan headlines of over 60 sources of blogs,
                                  news feeds with the mobile app called
                                  PULSE.

                              •   Look for posts that would be relevant to my
                                  target audience

                              •   Bookmark those with INSTAPAPER and
                                  share them on Twitter/Facebook/
                                  LinkedIn/Google+
My 2013 Social Media Tip #3

                              Strategy #3: Focus on your social media
                              profiles and deepen your connections

                              •   Update your profiles to be on the cutting
                                  edge of your field and on top of social
                                  media.

                              •   Consider starting a blog to expand your
                                  voice in the social media ecosystem

                              •   Visualize your Bio with Vizify which
                                  creates a series of interactive infographics
                                  that show the best of you based on your
                                  social media sites e.g.,
                                  www.vizify.com/oliverbussmann
My 2013 Social Media Tip #4

                              Strategy #4: Manage your social brand as a
                              thought leader

                              1.   Become a trusted brand and thought leader

                              2.   Google yourself

                              3.   Manage and track your social profile with
                                   BrandYourself www.brandyourself.com to
                                   make sure search engines find and rank your
                                   most relevant results at the top, improving
                                   your personal brand.
What are some of your
           2013 Social Media Tips?
     Join me at the links below to discuss!
http://oliverbussmann.com/
www.sap.com/CIO
twitter.com/SAPCIO
http://www.linkedin.com/in/oliverbussmann
http://www.vizify.com/oliverbussmann
http://www.youtube.com/user/oliverbussmann
http://www.slideshare.net/obussmann/
https://plus.google.com/111815668471174114596/posts

More Related Content

Viewers also liked

goodyear 10Q Reports3Q'07 10-Q
goodyear 10Q Reports3Q'07 10-Qgoodyear 10Q Reports3Q'07 10-Q
goodyear 10Q Reports3Q'07 10-Q
finance12
 
TECNOLOGÍAS QUE USA EL COMERCIO ELECTRÓNICO
TECNOLOGÍAS QUE USA EL COMERCIO ELECTRÓNICOTECNOLOGÍAS QUE USA EL COMERCIO ELECTRÓNICO
TECNOLOGÍAS QUE USA EL COMERCIO ELECTRÓNICO
Mariana ALava
 
international paper Q2 2007 10-Q
international paper Q2 2007 10-Qinternational paper Q2 2007 10-Q
international paper Q2 2007 10-Q
finance12
 
constellation energy Bylaws
constellation energy Bylawsconstellation energy Bylaws
constellation energy Bylaws
finance12
 
I Asked God
I Asked GodI Asked God
I Asked God
ninedots
 
goodyear 8K Reports 10/30/07
goodyear 8K Reports 10/30/07goodyear 8K Reports 10/30/07
goodyear 8K Reports 10/30/07
finance12
 
Business Outlook coca cola enterprises
Business Outlook coca cola enterprises Business Outlook coca cola enterprises
Business Outlook coca cola enterprises
finance12
 
goodyear 8K Reports 2/18/09
goodyear 8K Reports 2/18/09goodyear 8K Reports 2/18/09
goodyear 8K Reports 2/18/09
finance12
 
constellation energy 2008 First Quarter Form 10-Q
constellation energy 2008 First Quarter  	Form 10-Qconstellation energy 2008 First Quarter  	Form 10-Q
constellation energy 2008 First Quarter Form 10-Q
finance12
 
goodyear 8K Reports 07/28/08
goodyear 8K Reports 07/28/08goodyear 8K Reports 07/28/08
goodyear 8K Reports 07/28/08
finance12
 
Architectuur & Fotografie Opdracht 2
Architectuur & Fotografie Opdracht 2Architectuur & Fotografie Opdracht 2
Architectuur & Fotografie Opdracht 2
monique.kerkhof
 
international paper Q1 2002 10-Q
international paper Q1 2002 10-Qinternational paper Q1 2002 10-Q
international paper Q1 2002 10-Q
finance12
 
Top Thrill Dragster
Top Thrill DragsterTop Thrill Dragster
Top Thrill Dragster
ninedots
 
Floor Plans
Floor PlansFloor Plans
Floor Plans
ckerins
 
WPSessions - Thinking Outside The Box With BuddyPress
WPSessions - Thinking Outside The Box With BuddyPressWPSessions - Thinking Outside The Box With BuddyPress
WPSessions - Thinking Outside The Box With BuddyPress
David Bisset
 

Viewers also liked (19)

goodyear 10Q Reports3Q'07 10-Q
goodyear 10Q Reports3Q'07 10-Qgoodyear 10Q Reports3Q'07 10-Q
goodyear 10Q Reports3Q'07 10-Q
 
TECNOLOGÍAS QUE USA EL COMERCIO ELECTRÓNICO
TECNOLOGÍAS QUE USA EL COMERCIO ELECTRÓNICOTECNOLOGÍAS QUE USA EL COMERCIO ELECTRÓNICO
TECNOLOGÍAS QUE USA EL COMERCIO ELECTRÓNICO
 
FINAL EXAM IN COMPUTER III
FINAL EXAM IN COMPUTER IIIFINAL EXAM IN COMPUTER III
FINAL EXAM IN COMPUTER III
 
international paper Q2 2007 10-Q
international paper Q2 2007 10-Qinternational paper Q2 2007 10-Q
international paper Q2 2007 10-Q
 
constellation energy Bylaws
constellation energy Bylawsconstellation energy Bylaws
constellation energy Bylaws
 
I Asked God
I Asked GodI Asked God
I Asked God
 
goodyear 8K Reports 10/30/07
goodyear 8K Reports 10/30/07goodyear 8K Reports 10/30/07
goodyear 8K Reports 10/30/07
 
Business Outlook coca cola enterprises
Business Outlook coca cola enterprises Business Outlook coca cola enterprises
Business Outlook coca cola enterprises
 
goodyear 8K Reports 2/18/09
goodyear 8K Reports 2/18/09goodyear 8K Reports 2/18/09
goodyear 8K Reports 2/18/09
 
constellation energy 2008 First Quarter Form 10-Q
constellation energy 2008 First Quarter  	Form 10-Qconstellation energy 2008 First Quarter  	Form 10-Q
constellation energy 2008 First Quarter Form 10-Q
 
goodyear 8K Reports 07/28/08
goodyear 8K Reports 07/28/08goodyear 8K Reports 07/28/08
goodyear 8K Reports 07/28/08
 
Marketing Asset Center - Enabling Consistency & Productivity Across Sales & M...
Marketing Asset Center - Enabling Consistency & Productivity Across Sales & M...Marketing Asset Center - Enabling Consistency & Productivity Across Sales & M...
Marketing Asset Center - Enabling Consistency & Productivity Across Sales & M...
 
Architectuur & Fotografie Opdracht 2
Architectuur & Fotografie Opdracht 2Architectuur & Fotografie Opdracht 2
Architectuur & Fotografie Opdracht 2
 
international paper Q1 2002 10-Q
international paper Q1 2002 10-Qinternational paper Q1 2002 10-Q
international paper Q1 2002 10-Q
 
Thesis proposal checklist
Thesis proposal checklistThesis proposal checklist
Thesis proposal checklist
 
Top Thrill Dragster
Top Thrill DragsterTop Thrill Dragster
Top Thrill Dragster
 
Floor Plans
Floor PlansFloor Plans
Floor Plans
 
WPSessions - Thinking Outside The Box With BuddyPress
WPSessions - Thinking Outside The Box With BuddyPressWPSessions - Thinking Outside The Box With BuddyPress
WPSessions - Thinking Outside The Box With BuddyPress
 
Intranet y Extranet
Intranet y ExtranetIntranet y Extranet
Intranet y Extranet
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Recently uploaded (20)

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 

My 2013 Social Media Tips

  • 1. Want to Become your Company’s Social Media Superhero? Learn #1 Social CIO 2013 Social Media Tips!! 69 Oliver Bussmann Global CIO, SAP http://oliverbussmann.com/ www.sap.com/CIO twitter.com/SAPCIO
  • 2. My 2013 Drivers for Social Collaboration INFLUENCE REACH FOLLOW ENGAGE 69
  • 3. My 2013 Social Media Tip #1 Strategy #1: Find your right community and set up a personal homepage for all your social media channels • Find your right community (use Google) • Set up your free personal homepage with all of your social media links for folks to find you! • Example: My homepage www.oliverbussmann.com is using the about.me service which links multiple online identities, relevant external sites, and popular social networking websites. This is my homepage!
  • 4. My 2013 Social Media Tip #2 Strategy #2: Scan, bookmark 200 headlines and share them in 15 minutes a day • Scan headlines of over 60 sources of blogs, news feeds with the mobile app called PULSE. • Look for posts that would be relevant to my target audience • Bookmark those with INSTAPAPER and share them on Twitter/Facebook/ LinkedIn/Google+
  • 5. My 2013 Social Media Tip #3 Strategy #3: Focus on your social media profiles and deepen your connections • Update your profiles to be on the cutting edge of your field and on top of social media. • Consider starting a blog to expand your voice in the social media ecosystem • Visualize your Bio with Vizify which creates a series of interactive infographics that show the best of you based on your social media sites e.g., www.vizify.com/oliverbussmann
  • 6. My 2013 Social Media Tip #4 Strategy #4: Manage your social brand as a thought leader 1. Become a trusted brand and thought leader 2. Google yourself 3. Manage and track your social profile with BrandYourself www.brandyourself.com to make sure search engines find and rank your most relevant results at the top, improving your personal brand.
  • 7. What are some of your 2013 Social Media Tips? Join me at the links below to discuss! http://oliverbussmann.com/ www.sap.com/CIO twitter.com/SAPCIO http://www.linkedin.com/in/oliverbussmann http://www.vizify.com/oliverbussmann http://www.youtube.com/user/oliverbussmann http://www.slideshare.net/obussmann/ https://plus.google.com/111815668471174114596/posts