1. Should You
Outsource Search
Marketing?

2. Should You Outsource SEO?
- What Is SEO?
- Search Engine Optimisation

3. The Many Factors of SEO
- On-site SEO
- Meta tags, rich snippets, content, internal links

4. There's More...
- Off-site SEO
- Link building, social media marketing, guest blogging

5. SEO Is Always Changing
- Google algorithm updates
- Keeping up with your competitor's efforts

6. Do You Have the Time to Keep Up?
- SEO and Marketing can go hand-in-hand
- But not all small businesses have the time to do their own
marketing

7. The Case for Outsourcing
- Let the experts do their thing while you do yours
- That means you can focus on running your business

8. Beware
- Not all SEO companies are reputable
- Stay away from automated SEO tools and 'black hat' firms

9. The Proof Is In the SEO's Own Website
- If they spam you, they are black hat
- How can they improve your position if they're invisible on
Google themselves?

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