Presentation in OGDC 2013 organized by VNG Corp

1. Đ Văn Thành - Lead Game Designerỗ
Game Studio North
MONETIZATION EXPERIENCE
From Social to MMORPG Hybrid

2. Who are talking?
Game Designer
Lead Game Designer
Product Manager
Lead Game Designer

3. The two journeys…

4. What I talk and talk not
about…
How our games WORK How all games WORK
Real historical data of our
running games
PR for us
Mental working of Game design Game development process
Monetization theory & practice

6. • Genre: Social Farming
• Platform: Zing Me
• Target Users: 13-16 years
old

10. Easy Come Easy GoEasy Come Easy Go

11. • Genre: Social
-Farming – Fighting
based
• Platform: Zing Me
• Target users: 13-16
years old

12. • Idea:War fares are
always good
merchandises.
• Switching core
gameplay from social to
social - turn base -
RPG.
• Monetization switch
from decoration to
Stats type (MMO
Style).

13. Events Short-Cut
VIP Items
PvE & PvP
Features

14. • Users love beautiful items but
prefer stronger things.
• Users always want a short-cut.
• Users love-love-LOVEVIP items.
• Users (especiallyVietnamese) love
competition.

16. MMO Part -
Good Paying
Users
Social Part -
Good NR
Users

17. Less Money
than expected
High Churn
Rate

18. Flexible Selling Point

19. Every Penny is valuable.

20. VIP - Short Cuts

21. Sell Simple & Elegant Stats

22. • Triple the revenue by day
• ARPPU 3 times > myFish - 300K+

23. • Flexible selling points
• Always have a short-cut
• Value money from tiny to very
big Spenders
• Always selling stats, especially
the permanent ones

24. Summarize