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Principles and Elements of Design Part 2
 
 
 
 
 
 
 
Warm Colors
 
 
 
 
Cool Colors
 
 
 
 
Neutral Colors
 
 
 
 
 
 
Monochromatic
 
 
 
Analogous Color Schemes (Close on the color wheel)
 
 
 
 
Complementary Color Schemes Opposite on Color Wheel
 
 
 
 
 
From Nature
 
 
 
 
Color Theory
 
 
 
 
 
 
 
 
The Principles of Design (Or “Goals” of Design) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scale
 
 
 
 
 
 
Unity
 
 
 
 
Unity vs. Variety
Variety
 
 
 
 
 
Emphasis
 
 
 
 
 
Rhythm
 
 
Balance
 
 
 
 
 
 
 
 
Balance Independent of Environment Out of Balance Out of Balance Out of Balance Balance of Different Elements
Balance of Visual Weight
 
Visual Weight
Proportion Golden Section Square 3 5 2:2 3:5 is the same ratio as 5:8 This is traditionally considered the least pleasing proportion, but can be used well in contemporary design.

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Principles and Elements of Color and Design Part 2