3. BEGIN WITH PRINCIPLES OF DESIGN
•Balance
•Contrast
•Consistency
(Repetition)
•Alignment
•Grouping (Proximity)
4. Gerson, S. J., & Gerson, S. M. (2010). Workplace writing:
Planning, packaging, and perfecting communication. Upper
Saddle River, N.J: Prentice Hall.
11. They should…
• tell a simple story
• reinforce written text (not
replace it)
• be labeled & placed properly
• be ethical
FOUR GUIDELINES FOR VISUALS
12. What story does this graphic tell?
How to Zombie-Proof Your Shed
TELLING A SIMPLE STORY
22. • Tell a story
• Include people when possible
• Use the Rule of Thirds (focal
point touches top third of
scene)
• Minimize background clutter
Pros/cons of using photos?
TIPS FOR PHOTOGRAPHS
23. Used to simplify, create focus, enable
labeling, create symbols/signposts
Types:
• Line drawings
• Maps
• Icons, clip art
Pros/cons of using illustrations?
ILLUSTRATIONS
24. Many browsers & OS have screenshot
utilities built in (example: Win7 Snipping Tool)
The old-school way to take screenshots:
PC: Press Print Screen to copy entire
screen to clipboard (or ALT + Print Screen
for active window.) Then paste into a doc or
image editing program. Crop to suit your
needs.
Mac: Press Command-Shift-3 at same time.
Picture appears on desktop. Edit as needed.
SCREENSHOTS
(SCREEN CAPTURES)