Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.
16. “When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek
Samuel Langley
17. “When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek
Samuel Langley
Focused on being “first”
18. “When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek
Samuel Langley
Focused on being “first”
Excellent market conditions
19. “When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek
Samuel Langley
Focused on being “first”
Excellent market conditions
Sufficient funding
20. “When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek
Samuel Langley
Focused on being “first”
Excellent market conditions
Sufficient funding
The best minds
21. “When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek
Samuel Langley
(Gave Up Because he Wasn’t first)
Focused on being “first”
Excellent market conditions
Sufficient funding
The best minds
27. The Wright Brothers
No notoriety The right people
No funding Belief in the promise of flight
28. The Wright Brothers
(Credited with the First Man-Powered Flight, December 17, 1903)
No notoriety The right people
No funding Belief in the promise of flight
30. We follow those who lead, not
for them, but for ourselves. And
it's those who start with "why" that
have the ability to inspire those
around them or find others who
inspire them.
--Simon Sinek
34. Sources:
Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio
Hardcover: New York, 2009.
Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com.
TED: Ideas worth spreading. Retrieved September 14, 2012, from http://
www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
35. Images:
Sun (slide 1): jenny downing via Flickr
Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via Flickr
Steve Jobs: acaben via Flickr
Orville and Wilbur Wright: Wikimedia Commons
Martin Luther King, Jr.: Library of Congress
Brain Scan (slide 5): Health Research Board via Flickr
O is for Occipital (slides 13-14): Illuminaut via Flickr
Samuel Pierpont Langley: Wikimedia Commons
March on Washington (slide 31): Wikimedia Commons