2. WHO WE
ARE ……
Est . 2012
Located at Athi River next to Tuskys
Supermarket .
3. SPONSORING ATHI RIVER RFC
Through the sponsorship we would like to influence the influencer
and sway consumer purchase decisions in favor of your brand and
products.
4. WHO WE ARE
• ATHI RIVER RFC is a self help group registerd in Mavoko sub
county with our main activity being rugby .The club started
in the year 2012 and have been part of the rugby circles
ever since.
• The club has been playing in various tournaments and
friendlies to build its name and capacity as a competitive
club and this year, playing in the Nationwide 15s league .
• We are now still a self funded club funding all our activities
and have been since our formation .
• Through sponsorship we hope to be able to cover our goals
of playing competitive rugby and vision of being one of the
top rugby clubs in the country
5. Our Mission
To empower the youth physically ,psychologically
and financially through sports .
Our vision
To be the leading rugby club in the country and
the region .
9. • TOURNAMENT PARTICIPATION REGIONS
• NATIONWIDE : 15s LEAGUE 2015-2016
• Community rugby tournament: every end
Of every Month .
INTERNATIONAL TOURNAMENTS
• Amsterdam; Amsterdam 7s : APRIL 2016
• Australia ; Coral Coast 7s : JULY 2016
• The club wants to participate in rugby tournaments locally and intertnationally .The
sponsorship is formulated around these local competitions and tournaments as well
as international tournaments being placed on their own
10.
11.
12. Partnership preposition
• We are looking for a long term strategic
partner interested in helping us grow the team
and youth development in and beyond the
pitch .
• At the same time we would like to be the
visibility spectrum in our demographic by
being brand ambassadors of “JAMII
TELEKOM” , and increase your return on
investment .
14. TITLE SPONSOR OF THE TEAM > JAMII TELEKOM
ATHI RIVER RFC
JERSEY S:
Bought from
Samurai sports ,
a UK Rugby
sporting
company which
clothes most
rugby teams in
the country from
Kenya
Harlequins,Thik
a rfc ,Nakuru rfc
,USIU,
Homeboyz
,brumbies,
nondies ,
multimedia
university ,etc
15. Company name on the front as the
shirt sponsor of the team.
AWAY
JERSEY
18. We will place Company logos on the leading rugby
blog in the country:
@http://www.kenyanrugger.blogspot.com an
important forum shaping rugby perception in Kenya ,
with more than 28,000 viewers to date plus our
facebook page KENYA RUGBY PLAYERS ASSOCIATION .
• Your name placed in all promotional items
branded the company logo and name:
• Promo items :Star tent ; 2 official club
jerseys,Flag banners;Oval banners;team bags
;Hoodies and casual tee shirts ;Team
transportation(if made available);website ad.
19. Star tent: bought from south africa which houses the team during its
tournament and branded the company logo .
20.
21. Your name branded alongside with the team logo on
the team transportation;
22. Team Merchandise ; worn outside the
Pitch: Team hoodies ,Casual tees and bags with
company logo and brand name
23.
24.
25.
26. SPONSORSHIP CATEGORIES
SPONSORSHIP
TYPE
PLACEMENT/COMMENTS COST TERM
Bronze sponsor LOGO ON TEAM JERSEY .Website advertisement .
Company tee shirts and sweatshirts worn by the team.
700,000/= 3 months
Silver Sponsor logo on sleeve of jerseys and some promotional
materials which will be carried with the team locally. Flag
banners and casual wear branded company logo .
Website advertisement on our rugby blog .
1,300,000/= 6 months
Official Marketing
Partner
logo on back of jersey . Large Logo Name of Back of
Shorts .Logo on Promotional Team tent and shark tail
banners and casual team shirts .Website advertisement
.
2,000,000/= 1 year
Official sponsor
Of Athi River RFC .
Major naming rights sponsor of the club i.e. “ Jamii
telekom” ATHI RIVER RFC” in the country .
Front of Jersey Large sponsor logo on front of all jerseys
(home & away) and all promotional materials which will
be carried with the team locally.
Website advertisement on our rugby blog .
4,000,000/= 1 year
27. SPONSORSHIP CATEGORIES
SPONSORSHIP
TYPE
PLACEMENT/COMMENTS COST TERM
Athi 7s >Official sponsor of our home tournament allocated 75 %
of advertising space ,activation of brand products as
concession sale of tickets to access the event.
12 oval banner space plus 10 tear drop banner
space.Logo painted at the centre of the pitch during
tournament.
2.5M/= 1 year
International sponsor International naming rights sponsor of the club i.e. JAMII
TELEKOM ATHI RIVER RFC in international tournaments.
Front of Jersey Large sponsor logo on front of all jerseys
(home & away) and all promotional materials which will
be carried with the team INTERNATIONALLY.
Choice to sponsor one or all of the tournaments .
1 year
AMSTERDAM 7S (AMSTERDAM) 3,000,000
CORAL COAST 7S (AUSTRALIA ) 3,500,000
By being our sponsor, you are also eligible to be our international sponsor ,
both by sponsoring one or more international tournaments in addition .
28. SPONSORSHIP MERITS
• Naming rights
• Training apparrel and team merchandise (set of 25 kits ) : name and logos
on : playing jerseys (2),training and warm up kits (tank top,shorts,sox ),
hoodies and tee shirts worn inside & outside the pitchimported from the
United Kingdom by “Samurai”, who make rugby jerseys for rugby teams in
the country : kenya harlequins,mwamba,usiu,westrn bulls, etc.
• Marketing &Promotional items carried by the team : STAR TENT
(Imported from south Africa )
Tear drop banners , oval banners & Team transportation
• Website promotion on leading rugby authority in the country @
http://www.kenyanrugger.blogspot.com
• International exposure in the tournaments we will participate and carry
the brand name .
29.
30. MERITS TO THE TEAM
• EQUIPMENT : GYM & PLAYING EQUIPMENT :
Tackle bags,scrum machine ,
• FASCILITIES : KITTING ,PITCH
• COACHING
• NUTRITION : SUPPLEMENTATION BY USN KENYA.
• ALLOWANCES
• MEDICAL COVERAGE
• AIRLINE TICKETS
• MEALS & ACCOMODATION .
• YOUTH DEVELOPMENT PROGRAMME
31.
32. • We also appreciate the issues of accountability of
account ; with the club members to ensure
transparency of funds in the club ,thus we have
formed a joint account for the club.
• The funds are to be directed to help us in
operations ;kitting , facilitate transport,acquire
&build club facilities (gym &pitch) ;health and
insurance cover ; ;accommodation ;food and
remuneration ,air tickets, promotional merchandise
.
33.
34. Sponsorship Advantage :
• Competitive advantage : gives JAMII TELEKOM a clearer focus so it will be
better leveraged in the market place depending on whatever category of
sponsorship it will be involved in .
• CSR : The team creates a perfect fit for your CSR activities by giving back to the
community by empowering the youth to engage positively through sport . The
team has a players from various backgrounds from Athi River and Kitengela who
have engaged in rugby as a positive activity to build themselves physically and
psychologically and have a vision of being the best rugby club in the country ,which
can be achieved only with the right sponsorship match.
• Activation and awareness of the brand which can be done as official sponsors of
our team, and the team as brand ambassadors building growth beyond its core
markets .
• Besides awareness ; sponsorship will help in building positive image about the
organization, increase sales and thus generate higher profit. case in point :Nakuru
RFC and Menengai Oil who are the Official sponsors of Nakuru RFC .
Kabras Sugar and Kabras Sugar RFC who have the base of operations in the same
region .
35. DEADLINE : Due to lead time on delivery of the kit and tent respectively plus the
start of the 15s season ,we would like to secure the sponsorship before the end of
November for the start of the Nationwide 15s league starting on 21st November
2015 and respective programmes further on .
The deadline can be extended in exceptional circumstances so please use the contact
details above if you require more time .
• We train in Athi river at the Railway sports ground on Monday ,Wednesday and
Friday .We would like to request for a seat down with you to discuss about our
sponsorship proposal .
CONTACT :
0707-320-922 Club Charman
e-mail athiriverrfc@gmail.com .
Sincerely;
Athi River Rugby Football Club
