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Succeeding
       through
       collaboration

       Why you need to
       learn to enchant

      26 January 2012

      Ole Kassow,
      Partner at Wemind A/S
      Co-Founder at Spiir A/S


Friday, 27January, 2012
Friday, 27January, 2012
Zane’s Cycles

Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Prisen for mistillid




Friday, 27January, 2012
Oktober November December Forskel 3 mdr   Årligt tab
                            3,225    2,279      594      -10,304     -41,215
                            3,114    4,299    1,666         5,590
                              182        0        0          -475
                            2,367    5,410    5,660         4,940
                            1,927      337      632           606
                           10,815   12,325    8,552




Friday, 27January, 2012
Friday, 27January, 2012
The Trust Equation


                          (C + R + I)
                                      = Trust
                               S



Friday, 27January, 2012
Friday, 27January, 2012
On a scale from 0-10 what’s the likelihood that you will
                      recommend us to a friend or a colleague?



                                  Detractors                  Passives   Promoters




           0              1   2       3        4      5   6    7     8    9               10




    Net Promoter Score = % promoters - % detractors                           Source: Bain & Company


Friday, 27January, 2012
On a scale from 0-10 what’s the likelihood that
                          you will recommend Spiir to a friend or a
                          colleague? Answer 10.

                          User for 6 months

                          Has recommended to more than 30 people

        Mark              4 or more have become users

                          On a scale from 0-10 what’s the likelihood that
                          you will recommend us to a friend or a
                          colleague? Answer 10.

                          User for 1 month

                          Has recommended to more than 20 people
        Signe
                          3 or more have become users



Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Promoters createcreate value
             How promoters real value




Friday, 27January, 2012
The True Customer Value




Friday, 27January, 2012
REBELLION




Friday, 27January, 2012
So why am I saying all of this?




Friday, 27January, 2012

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CBS & AU 26.01.2012 Ole Kassow