This document discusses lessons learned from using social media in disaster management based on experiences with the Bundaberg Floods. It outlines five key lessons: 1) Pictures are worth 1000 words in effectively communicating information; 2) Information is a valuable currency that people constantly seek, like flood levels; 3) Information should be shared openly with the public without fear; 4) Misinformation will spread if information is withheld; and 5) Information must be consistent, legally defensible and withstand scrutiny. The document provides examples from the Bundaberg Floods to illustrate these lessons.
8. Bundaberg Floods: Lessons Learned
#1. A Picture is worth a 1000 words
#2. Information is Currency
#3. Never be afraid to share information
with the public
#4. Misinformation will grow with silence
#5. Information must be defensible and
withstand scrutiny
43. Innovative techniques to combat
misinformation
Ute bonnet
White board
Facebook
Central command facebook/twitter/smoke
signals
Whatever it takes, get information out
there.
48. Bundaberg Floods: Lessons Learned
#1. A Picture is worth a 1000 words
#2. Information is currency
#3. Never be afraid to share information
with the public
#4. Misinformation will grow with silence
#5. Information must be consistent, legally
defensible and withstand scrutiny.