Creating Sustainable Behaviour, for Forum for the Future Master's scholars and placement businesses
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Invited to describe the ways and why's of creating sustainable behaviour by two Forum for the Future Master's degree scholars for their peers and their placement business managers (BT, Sainsbury's, etc), as part of 'Mainstreaming Sustainable Consumption', their private event forming part of final Master's degree qualification.
![Forum for the Future: Creating sustainable behaviour Thursday April 15th 2010 Oliver Payne, Founder, CEO, The Hunting Dynasty [email_address] , For Forum for the Future Scholars and fellow Sustainability Professionals, As part of the Mainstreaming Sustainable Consumption exploration](https://image.slidesharecdn.com/fffsolcelia08slideshare-100419110721-phpapp01/85/Creating-Sustainable-Behaviour-for-Forum-for-the-Future-Master-s-scholars-and-placement-businesses-1-320.jpg)
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Creating Sustainable Behaviour, for Forum for the Future Master's scholars and placement businesses
- 1. Forum for the Future: Creating sustainable behaviour Thursday April 15th 2010 Oliver Payne, Founder, CEO, The Hunting Dynasty [email_address] , For Forum for the Future Scholars and fellow Sustainability Professionals, As part of the Mainstreaming Sustainable Consumption exploration
- 9. 2. Ask using the right words
- 10. 3. Ask using the right images
- 11. 4. Ask using the right authority
- 12. 5. Ask using the right fake authority
- 13. 6. Ask in the right order
- 14. 7. Ask at the right time
- 15. 8. Ask with the right incentive
- 16. 9. Add options
- 17. 10. Take away options
- 18. 11. Ask, but have a default option
- 19. 12. Ask a completely different question
- 20. 13. Let the feedback ask the question
- 21. 14. Don’t ask. ( Tell .)
- 22. 15. Ask nothing, other than simply to measure
- 23. 16. Don’t ask anything – other than to go public
- 24. 17. Ask for a commitment – in the future
- 26. 19. Make the question irrelevant
- 28. 1/4
- 29. 1/4
- 30. 1. Simply ask
- 36. 4. Ask using the right authority
- 42. 5. Ask using the right fake authority
- 52. 9. Add options
- 61. 11. Ask, but have a default option
- 69. 13. Let the feedback ask the question
- 75. 14. Don’t ask. ( Tell .)
- 85. 15. Ask nothing, other than simply to measure
- 90. 3/4
- 91. Who’s doing it? 3/4
- 92. “ One remarkable note about both the hotel towel messages and the utility smiley faces: neither approach had ever been tried by the industries… Making buildings more efficient: It helps to understand human behavior | Grist.org
- 93. Until now
- 94. Smart measuring technology Take a fee for collating and presenting supply data to existing utility companies’ customers
- 96. Are the results any good?
- 97. Real results where OPOWER Home Energy Reporting system has been implemented, it has consistently and predictably delivered between 1.5% and 3.5% in average energy savings across the entire targeted population
- 98. Popular interest Finalist for Discovery Channel's 2010 Edison Awards CEO's live interview on Fox Business Featured in USA Today In Washington Post as "best example of climate psychology in action"
- 99. Powerful interest David Cameron, highlights OPOWER at TED2010 “The next age of government” President Obama speaks at OPOWER, Arlington “ I want companies like OPOWER to be expanding and thriving all across America. It’s good for consumers. It’s good for our economy. It’s good for our environment.”
- 100. Are behavioural communications expensive to implement?
- 102. Is there a desire for it?
- 103. Making buildings more efficient: It helps to understand human behavior | Grist.org “ … most of the company’s efforts toward conservation have been tied to infrastructure and hardware… ‘changing consumer behavior is the next wave of savings that needs to be tapped.’ ” Grist.org/Tim Stout, VP of energy efficiency [Massachusetts utility] National Grid
- 104. Making buildings more efficient: It helps to understand human behavior | Grist.org “ … most of the company’s efforts toward conservation have been tied to infrastructure and hardware… ‘changing consumer behavior is the next wave of savings that needs to be tapped.’” Grist.org/Tim Stout, VP of energy efficiency [Massachusetts utility] National Grid
- 105. Let’s review
- 112. Takeaway: 3 most common non-rational behaviours
- 118. Thank you
Editor's Notes
- NOTES
- Non-rational behaviours
- 1. Aversion to extremes: the tendency to avoid extremes, to prefer a choice simply because it is the middle-ground option. Consumers Avoid Extremes In Soda Sizes 13. Loss aversion: the tendency to fear losses more than to value gains of equal size. 19. Pseudo-certainty effect/Gambler’s fallacy: the tendency, when seeking positive outcomes, to make only risk-averse choices; but to make risk-seeking choices to avoid negative outcomes. 20. Selective perception: the tendency for expectations to shape perceptions. 22. Zero-risk bias: the preference for reducing a small risk to zero over a greater reduction in a larger risk. 23. Self-serving bias ( Illusory superiority/better-than-average effect ) occurs when people attribute their successes to internal or personal factors but attribute their failures to situational factors beyond their control.
- 1/4
- 1/4
- 8. Exposure effect: the tendency for people to like things simply because they are familiar with them.
- 11. Social norms: the rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviors. These rules may be explicit or implicit. Failure to follow the rules can result in severe punishments, including exclusion from the group.
- 11. Social norms: the rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviors. These rules may be explicit or implicit. Failure to follow the rules can result in severe punishments, including exclusion from the group.
- 11. Social norms: the rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviors. These rules may be explicit or implicit. Failure to follow the rules can result in severe punishments, including exclusion from the group.
- 1/2
- 1/2
- 9. Framing effects: the tendency to draw different conclusions based on how data are presented. Anchoring 6. Distinction bias: the tendency to view two options as more dissimilar when viewing them together than when viewing them separately.
- 9. Framing effects: the tendency to draw different conclusions based on how data are presented. Anchoring Mental accounting (current income, current wealth, future income – different marginal propensity to consume, eg: extra 1, spend 0.65)
- 13. Loss aversion: the tendency to fear losses more than to value gains of equal size. 11. Social norms: the rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviors. These rules may be explicit or implicit. Failure to follow the rules can result in severe punishments, including exclusion from the group.
- 11. Social norms: the rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviors. These rules may be explicit or implicit. Failure to follow the rules can result in severe punishments, including exclusion from the group.
- 11. Social norms: the rules that a group uses for appropriate and inappropriate values, beliefs, attitudes and behaviors. These rules may be explicit or implicit. Failure to follow the rules can result in severe punishments, including exclusion from the group.
- 13. Loss aversion: the tendency to fear losses more than to value gains of equal size.
- 3/4
- 3/4
- Framing ( Drawing different conclusions based on how data are presented ) Conference meal, Decoy cars Loss Aversion (The pain of loss twice as bad as the pleasure of gain) Ambient orb, competitive dad Social norms (No one wants to be the weirdo) Opower, Ambient orb, towels, tax, B&Q/M&S
- Framing ( Drawing different conclusions based on how data are presented ) Conference meal, Decoy cars Loss Aversion (The pain of loss twice as bad as the pleasure of gain) Ambient orb, competitive dad Social norms (No one wants to be the weirdo) Opower, Ambient orb, towels, tax, B&Q/M&S