Environment of Presentation
I have taken several images of the environment in which I
conducted my pitch. I presented my pitch in a classroom,
my Prezi was on the smartboard and I used the keyboard to
change slides, I also had a computer in front of me, this
allowed me to see what slide was up without looking
behind me. I recorded the video using a Nikon DSLR and a
tripod, this meant the video was of a good quality and was
not shaky, as the tripod is much more stable than a human
hand.

Evidence of Presentation
My pitch was recorded, this was important as it means that I can
watch it back and take into account the strengths and
Weaknesses I had, which I can then improve on, As well as using
the feedback I received from the audience in the survey and the
feedback from my teachers which I received on the witness
statement. All the feedback is useful as it will give me views from
different people who will all look at my pitch in a slightly
different way, meaning I can get as much feedback as possible
which I can then improve from to make future pitches much
better.

Materials used
• I used PowerPoint to create the content for
my presentation, then I uploaded it to Prezi as
PowerPoint is quite a boring way to present,
whereas Prezi is much more visually
entertaining, therefore the audience would
enjoy the presentation more.
• I also used the internet, this was so I could
research things such as the printing costs,
which would be difficult to find out otherwise.

Feedback of Pitch
This is my witness statement, highlighted in green is the elements I did well, and in yellow is
what I need to improve, there is also a list of what I did well and, what I need to do to improve
it, this gives me exact steps on what I need to do in order to improve my work. The positives
were that my magazine was created to a professional level, I communicated expected areas in
some detail and all my pre-production materials were fit for purpose, as well as many aspects
being creative. The things I needed to improve was minor issues with the front cover and DPS,
also I need to add more detail to my production plan

Feedback of pitch – Survey Monkey
• Survey monkey is a website which you can
sign up to for free. It allows you to create
surveys filled with different questions, such as
multiple choice or with boxes allowing the
person to write anything they want.
• I used survey monkey to collect results about
my magazines and pitch presentation.

Survey Monkey Results
• My first question was “what do you think I can do to
improve my pitch?” the majority of respondents said
that I needed to learn my script off by heart, I agreed
with this as because I did not know my script off by
heart it meant I could not look at the audience, instead
I had to look at my script, this made me look less
confident.
• My second question was “did my magazine look
professional?” out of all the people asked 100% said
yes, this is good as it means my magazine was to the
standard that it needed to be.
• I then asked what I could do to improve my magazine.
Most responses were telling me that I needed to add
more details, and more cover lines in order to fill some
dead space that I had.

Survey Monkey results
I had a higher number of
people saying I did not
cover everything on the
mark scheme, however it
was only a small margin
more than people who said
I did. This shows that
although missed some
things out it wasn’t very
much, as a number of
people didn’t notice.
Everyone I asked said that
the audience I targeted was
the correct one, this is very
good feedback as it means
that I don’t need to change
who my target audience is.
Most people said I had
enough detail in my
proposals however some
people said I didn’t, this
means that I may need to
add some more detail but
not a major amount,
because the majority were
happy with the detail.

Pitch Improvements
One improvement I made from the feedback I
was received, was I moved the main image,
this was because the top cover line was
overlapping his face, so I moved the main
image left, and upwards, this meant his face
was not obstructed, which is important as he
is the main attraction of the cover, so if his
face was covered it could lead to significantly
less sales.
Another improvement that I made was
adding an analysis to my mood board, as
previously it only had pictures without
explanation to what they were, or why I
chose them and how they related to my
magazine.

Pitch Improvements continued
Another improvement I made, was adding a
spending power slide which I did not
previously have. This is an important slide as
it explains who my audience is, the spending
power they have and this helps justify why
my magazine is priced how it is.
A fourth improvement I made was
to my production plan, I needed to
add more detail as previously it was
not in much depth, I added more
explanation to each day, and
possible issues or limitations.

Spending Power
• The genre of my magazine is rap and hip-hop, because of
this my audience will be mid to low on the socio-economic
scale as higher classes do not listen to this genre so will not
buy my magazine.
• Low classes are less likely to buy magazines as it is not an
essential, so they would save their money to buy things
they need because they don’t have much.
• This would mean that my target audience would be mainly
mid class people, around C1 and C2 as these would like the
genre and be able to afford magazines
• Therefore my audience would have quite a high spending
power allowing me to price my magazine at £2.99

Production Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Choose content by
going through
events of month
and picking out
most important
event. I will need to
think about what
artists I want to
include, and which
ones relate to the
image that I want of
my magazine
Choose content by
going through
events of month
and picking out
most important
event. I will need to
think about what
artists I want to
include, and which
ones relate to the
image that I want of
my magazine
Out of articles
chosen, choose the
most important one
to cover, making
this the main
headline, this may
have limitations as
some artists may
decline the offer to
be featured in an
interview, also
artists who are
based in different
countries may not
be able to come to
the interview or
photo-shoots.
Get team to write
up the articles
including main
article, this is an
important step as
the content is the
main part of the
magazine, if the
content is
uninteresting and
poorly written then
nobody will want to
buy the magazine
again.
Get contact with
people who are
wanted to be
featured in the
magazine, and get
consent from them,
ask if an interview is
possible. And
decide when the
photo-shoot can be
arranged for.
Day off Day off
Completed by:
Wednesday
Completed by:
Wednesday
Completed by:
Thursday
Completed by:
Wednesday
Completed by:
Monday
Completed by: Completed by:

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Arrange and
conduct interview
Send
photographers to
get photographs
which are to be
used throughout
the magazine
Get designers to
create graphics to
be used within
magazine
Do photo shoot
with artist for main
image and DPS
Incorporate
interview into
article of that artist.
Day off Day off
Completed by:
Friday
Completed by:
Thursday
Completed by:
Monday
Completed by:
Friday
Completed by:
Monday
Completed by: Completed by:
Production Plan Continued
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Create front cover
and DPS
Create rest of
magazine,
incorporating
photographs and
graphics made.
Make sure all
advertisement
spaces are filled
with an advert
Ensure all pages
follow laws of
practice, and the
magazine cannot be
sued.
Finishing touches Final read through
to see if everything
is perfect
Released
Completed by:
Wednesday
Completed by:
Friday
Completed by:
Thursday
Completed by:
Friday
Completed by:
Saturday
Completed by:
Saturday
Completed by:
Sunday

Editors Code of Practice
Accuracy
Must not publish inaccurate, misleading or distorted information. If a inaccurate or misleading statement is made it
must be promptly corrected with an apology published
Privacy
Home, health, family life and correspondence must be respected with privacy, any intrusions without consent must
be justified by editors. Complaints of public disclosure of information will be accounted
Harassment
Journalists must not harass, intimidate or persistently pursuit an individual in order to get information.
Intrusion into grief or shock
In cases of grief or shock any approaches must be made with discretion and sympathy
Reporting suicide
Detail cannot be used to explain the way they died to prevent people copying
Children
Children should be able to complete time at school without unnecessary intrusion, and must not be approached or
photographed without permission.
Children in sex cases
Must not identify victim if they are under 16. No language can be used to imply the relationship between the
accused and the victim
Hospitals
Journalists must identify themselves and get permission to enter non public areas of hospitals. The restrictions of
privacy are particular to each individual
https://ww
w.ipso.co.u
k/IPSO/cop.
html

Editors Code of Practice
continued
Reporting of Crime
Relatives or friends of accused/convicted person should not be identified without their consent,
unless they're relevant to the story.
Clandestine devices and subterfuge
The press must not obtain or publish material by using hidden cameras or secret listening devices
Victims of sexual assault
Victims must not be identified unless there is justification and they are legally free to do so
Discrimination
Must avoid prejudicial reference to an individuals race, colour, religion, sex, sexual orientation,
physical or mental illness or disability.
Financial journalism
Must not use financial information they receive in advance of its general publication for their own
profit
Confidential Sources
Journalists have a moral obligation to protect confidential information
Witness payments in criminal trials
No payment to a witness, or person likely to be called a witness should be made in case once
proceedings are active
Payment to criminals
Payments for stories, pictures or information in order to exploit a particular crime or to
glorify/glamorise crime must not be made.
https://ww
w.ipso.co.u
k/IPSO/cop.
html

Legal and Ethical issues
Reporting of Crime
This relates to my magazine as often In hip-hop and rap artists are involved in crime or are
sent to prison, so I would need to be careful when discussing theses issues.
Financial Journalism
This relates to my magazine because in the music industry money is a big topic, especially in
rap, where most artists boast what they make. So in my magazine its important I am careful
when covering financial information.
Harassment
This relates to my magazine as I will be covering a lot of stories about artists and
interviewing some too, so when I have journalists asking them questions I need to ensure
they are not harassing the artist.
Payment to criminals
This relates to my magazine as I need to ensure that I don’t pay for any stories that exploit a
crime or glamorise any crimes, this is important to keep in mind as many stories that could
be seen as something to cover as an exclusive and attract new customers, could go against
this code of practice.

Copyright ©
Copyright is the legal right to film, publish, perform
and edit a certain material. This affects my
magazine as it means I must be sure I don’t copy
material from other companies or people without
gaining permission from them. If I fail to get
permission the use of the material is illegal, this
could lead to a fine and would be asked to remove
the material. It also means they must get their own
material copyrighted otherwise it could be used by
other companies or competitors.

Data Protection Act
• The data protection act dictates how
businesses are able to use data acquired from
elsewhere. This is important for my magazine
as it means I have to make sure I only hold on
for data as long as I need it and don’t use it for
any other purposes than for what I stated
otherwise I could face a fine.
https://www.gov.u
k/data-
protection/the-
data-protection-
act

Intellectual Property
The intellectual property law protects and
enforces laws to defend against infringement of
personal information,
https://www.h
/intell.html

Risk Assessment
• One risk I had to consider was permissions, I had to make
sure that I got the permission from any people that I took
photos of which I was going to publish in my magazine. I
only used one person so I only had to create one form
and send it to that person (Shown in picture on right).
This was so if their was any legal issues regarding the
photos it would not e down to the magazine, as the
person has given authorisation. The artist was required to
sign showing that it was them who gave consent, as well
as writing down the date, showing that they are giving
consent for this photo-shoot specifically, and it is not an
old consent form for pictures taken in the past which has
been reused.
• A second risk I needed to think about was area
assessment. This meant that I had to have checks to
ensure that the location of the photo-shoot was safe, and
no harm would be done to either the artist or employees
conducting the photo-shoot. My location was a school
hallway, this was good as it meant there was not many
possible risks that had to be looked at, and the location
was deemed safe.

Risk Assessment
• Another risk I had to consider was accidentally stretching the photo, it was
important I did not do this as it would make the artist in the picture look
different, and also it would look unprofessional as the picture would be
distorted. The way I avoided this problem was by holding shift when
resizing any image. By holding shift it ensures the dimensions of the image
are kept the same so the image looks the same no matter what size. I also
had to consider how I would resize them without pixelating them as much
as possible. The way I found that was most effective was the transform
tool, this allowed me to quickly resize images without affecting the quality
• The final risk I had to think about was inconsistency in my magazines
colour. I overcame this risk by using the eyedropper tool, this tool allows
you to select a colour already on the canvas and use that for whatever you
are creating. This allowed me to make sure all the red I used on my anti
cover and all the blue I used on my major cover were the same. However
you cannot use the eye dropper tool between windows, so for my DPS I
could not copy the colours from my front cover. The way I got around this
was copying the colours code and pasting it so it was exactly the same.

Calendar Events
• One event I will have to advertise my
magazine is in upcoming festivals this year
such as Wireless, as this is a festival which
features many of the artists which will feature
in my magazine, therefore a lot of the same
target market will be there, so it’s a good
opportunity to gain customers.

Favorite magazine

Conclusion
In this learning objective I discussed the feedback I
received regarding my pitch, then I analysed the
feedback that I received from my survey, I presented the
feedbacks using graphs so it could be clearly seen and
evaluated. I then made the improvements that were
suggested, after I had made the improvements I looked at
my production plan to show the process of creating an
issue, and when it would be published. The next thing I
looked at was the ethical and legal issues and how they
linked to my magazine so I could make sure I avoided
them. Afterwards I did a risk assessment and explained
how I overcame all the possible issues.