The document discusses establishing a new standard of care for nutrition intervention based on whole food concentrates rather than isolated vitamins and minerals. It outlines the limitations of current recommendations and the growing evidence from clinical studies showing whole food concentrates are more effective at the cellular level in supporting health, healing and reducing oxidative stress. Whole food concentrates have been shown to help conditions like cancer, heart disease, immune function and more in peer-reviewed research. The evidence suggests whole food concentrates should replace multivitamins as the recommended daily standard of care once healthcare professionals are properly educated on the data.

1. The New “Standard of Care” Nutrition Intervention, Ethics & Evidence Jeff Olson, R.L.T. (jeffjp@comcast.net)

5. The Degeneration of Generations “ Children being born today have a shorter life expectancy than their parents” (Congressional testimony 2003)

6. The Whole World Agrees 100%... But few actually “DO…”

10. Nutrient De Jour ! Isolated/fragmented nutrient approach to supplementation

11. 1968 2001 RDA/DRI Changes 1968 - 2001 Vit.A -40% Vit.C 50% Vit.D 50% Vit.E -25% Vit.K 50% Thiamin -20% Riboflavin -20% Niacin -20% Vit.B-6 -15% Folate -20% Vit.B-12 400% Biotin -90% Pantothenic -50% Choline na Calcium 30% Phosphorus 25% Iron nc Iodine nc Magnesium 05% Zinc -27% Selenium -21% Copper -55% Manganese 15% Chromium -71% Molybdenum-40% 1968 2001 The Formula Keeps Changing? The Federally Recommended Multi-Vitamin & Mineral “Cocktail”

12. The Limits Of Labels Which is more Nutritious? Apple Multi-Vitamin

13. Confused & Discomfortably Numb

15. www.5aday.gov

16. Macro Nutrients Micronutrients Carbohydrates Proteins Fats 12,455 Phytonutrients Diplock H., American Journal of Clinical Nutrition. 1991;53:189S-193S.

17. 75,000,000,000,000……..Trillions of Cells Ovaries, testes, etc. Reproductive Glands Endocrine Brain, spinal cord, nerves Nervous Kidneys, bladder, skin Excretory Mouth…..bowels Digestive blood cells, Lymph nodes Immune Air passages, lungs Respiratory Vessels, blood Circulatory Skin, hair, nails Integumentary Muscles Muscular Bones Skeletal

20. An Exponential Combination of Chemicals

21. Phenols Polyphenolic Xeaxanthins Flavonoids Lutein Anthocyanins Keap1 and Nrf2. Telomeres Resveratrol Indols Sulforaphane XYZqrt Catechins LDL Carotenoids Cysteine

22. Diabetes Vitality Sleep Extra Energy Acid Reflux Cancer Auto Immune Inflammation Digestion Arthritis Fibromyalgia Macular Degeneration Heart Disease Immune System ADD/ADHD Stress TdF Recovery

24. www.5aday.gov How Many Have You Had Today?

27. Nutritional Intensity at the Cellular Level

29. Vitamins and Minerals vs. Whole Food Concentrates

30. Isolated Nutrients More… Whole Foods Whole Food Concentrates Healthy Oils Sustainable “ Daily” Un-sustainable “ Special therapeutic needs” Low High Efficacy The Supplement Pyramid