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Finding the Balance point

How to create a true collaboration between UX and Product teams.

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Finding the Balance point

  1. 1. Hi.I’m Omer, Head of Product - Wix Website Editor. I’m Yaniv, Head of UX - Editor Studio Together with a bunch of other people, we want to deliver a winning product. Hi. work
  2. 2. Dimitri - DevOps Dalia - Server Eitan – Front-End Avishai - CEO Marcela – Customer Success Naomi - Marketing Omer - Product
  3. 3. We want to deliver a winning product.
  4. 4. What you need to make a winning product
  5. 5. What’s yours & what’s mine #01 What do they do anyway? #02 So… Who does what? #03
  6. 6. - Website Editor - Drag and Drop - Easy to Use - Stunning Text Fonts Styling Video Photo - Professional - Extendable - … - …
  7. 7. 2006 2008 2012 2015 Founded 1st Product 1st Product The New Editor + UX Boost Wix Website Editor Over 80 Million premium usersusers Over 2 Million
  8. 8. What happens in our house may (or may not) fit yours
  9. 9. #01 What’s yours & what’s mine
  10. 10. UX http://melissaperri.com/2016/01/17/pmvsux/ Separate & shared responsibilities User Research Wireframes User Flow Personas Identifying Needs Validating Features Customer Problems MVPs Experiments IA Site Maps Responsiveness Interaction Design Prototyping Visual Design Prioritization Business Modeling Metrics Stakeholder input Project Management Scope Planning PM
  11. 11. How to approach shared responsibilities Competition Cooperation VS
  12. 12. Only a winning team can deliver a winning product
  13. 13. #02 What do they do anyway?
  14. 14. How PM sees it How UX sees it UXUXPM PM
  15. 15. Knowing what “they” do is important.
  16. 16. Knowing what “they” do is important. It makes the difference between “What I’m giving up” and “What the product is getting from it”
  17. 17. #03 So… Who does what?
  18. 18. A bad smell is that “design” is handled by product managers who still make wireframes (in absence of any formal training) and then blindly hand this over to a graphic designer, who just pretties it up. Marty Cagan “ “ A bad smell is that “design” is handled by product managers who still make wireframes (in absence of any formal training) and then blindly hand this over to a graphic designer, who just pretties it up.
  19. 19. A bad smell is that “design” is handled by product managers who still make wireframes (in absence of any formal training) and then blindly hand this over to a graphic designer, who just pretties it up. - Bullet 1 - Bullet 2 - Bullet 3 … As a … …. ….. So that …
  20. 20. Comment on a post - Like - Unlike - Emotions - Comment Text Mention Hashtag Video Photo Post a sticker - Mine? Edit, Delete - Check-In - Report - Hide/Unhide
  21. 21. Comment on a post - Reply Text Mention Hashtag Video Photo Post a sticker - Send the commenter a feedback - Display Display time Exact/Approximate Number of likes List of people who liked Number of comments Edited indication - Show Edit history - Show comment order chronological, top-commenters - Like - Unlike - Emotions - Comment Text Mention Hashtag Video Photo Post a sticker - Mine? Edit, Delete - Check-In - Report - Hide/Unhide
  22. 22. Tractor UI
  23. 23. What it includes: - List of capabilities - Features priority - Initial technical reference - Real text (no Lorem Ipsum) Image property panel Tractor UI Example
  24. 24. Image property panel FINAL Example
  25. 25. Tractor UI Helps to communicate: - List of capabilities - Features priority - Initial technical reference - Real text (no Lorem Ipsum)
  26. 26. PM Makes a Tractor UI Let’s start
  27. 27. Work together PM Makes a Tractor UI PM & UX Use it as a basis for discussion
  28. 28. Make decisions PM Makes a Tractor UI PM & UX Use it as a basis for discussion PM / UX Make final decisions, based on areas of responsibilities
  29. 29. Usability Tests PM Makes a Tractor UI PM & UX Use it as a basis for discussion PM / UX Make final decisions, based on areas of responsibilities UX Make live mockups
  30. 30. PM Makes a Tractor UI PM & UX Use it as a basis for discussion PM / UX Make final decisions, based on areas of responsibilities UX Make live mockups Usability Tests PM & UX Consider feedback, decide together what to add / change / give up Before, During & After Development
  31. 31. Find your balance point
  32. 32. Thank You! Any Questions? Omer Gartzman @omergaromerg@wix.com www.linkedin.com/in/omergartzman

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