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Introduction to Growth Hacking pt1Digital 
Growth Day 
18.09.2014
Let’s Discuss... 
➔ Intro 
➔ What is Growth Hacking 
➔ Examples (famous and practical) 
➔ Tools 
➔ Framework
True Up
What is Growth Hacking?
(not so) New kids on the block
David v Goliath
Equation 
Data + Tech + Psychology + Digital marketing = Growth Hacking
Applied against every part of a business 
Acquisition - Conversion - Retention - Advocacy/virality - Product
When we talk about Growth 
Focus on driving efficient, effective & sustainable growth 
Typical Growth metrics: 
- DAUs, WAUs, MAUs 
- No of customers 
- No of downloads 
- Revenue 
- CPA 
- ROI
When we talk about Hacking 
Means a number of things 
Creative & inventive 
Speed 
Cutting to the chase 
Bending rules / swimming against the flow 
Not being perfect 
Technical chops (optional extra)
Some famous Growth 
Hacks
Hotmail achieved 12m users in first 1.5 years 
PS I love you. Get your free email at Hotmail
AirBnB hack existing distribution channels 
Also understood the importance of quality photos to conversion
Dropbox super incentivise their users 
As well as geting customers to recommend 
friends, Dropbox incentive key user 
behaviours they know will result in growth
Facebook continuously learn 
And identified the importance of page load 
times if you’re going for world domination 
+ the photos tagging wasn’t a bad move
Hailo cracked how to get app onto phones 
By creating a value added service for taxi drivers
And then Uber came along
Zoverstock cared less about brand & a website
Social integration
Some practical examples
Test ideas with crowdfunding websites 
And check out this link from Four Hour Week
The soft follow
Personalise emails 
Hey guys 
Just wanted to let you know about this 
amazing Growth Hacking agency I’ve just 
met called True Up. You should check 
them out as they could really help you 
send your growth into orbit. 
Cheers 
All @ Growth Digital Day 
- Sent from my Iphone 
Use plain ‘Gmail’ type formatting 
Sign off ‘sent from my Iphone’
Facebook custom targeting creates interesting 
opportunities
App store optimisation creates quick wins
As does influencing reviews 
Segment users 
Avoid - reviews Prompt + reviews
Rank review in your favour 
Hint: Can only be done from desktop, not mobile
Use Google Adwords for experimenting
Targeted blogger outreach 
➔ Shortlist competitors 
➔ Drag competiors logos into Google Image search 
➔ List blogs where the logo appears 
➔ Utilise similarweb.com to estimate web traffic (also good for spying on your 
competitors!) 
➔ Shortlist blogs 
➔ Use Gmail Rapportive to find email addresses (tbc) 
➔ Find connections via Linkedin / Facebook etc
Put yourself into mindset of user 
What you say and how you say it are as important as what you do
Headline are THE most important part of a 
website
Headline are THE most important part of a 
website
What are my core product values? 
The very essence of why someone uses your product. 
Often very different to what the brand stands for.
They’re not easy to identify
But can inform your business KPIs 
7 friends in 10 days Follow 5-10 people 
on first day 
Provides simple & clear 
objectives
Ok lets start pulling all 
this together 
and switch slides

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