Digital Growth Day: September 18, 2014
INTRODUCTION TO GROWTH HACKING
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Liam Reynolds, Founder, True Up
7. Equation
Data + Tech + Psychology + Digital marketing = Growth Hacking
8. Applied against every part of a business
Acquisition - Conversion - Retention - Advocacy/virality - Product
9. When we talk about Growth
Focus on driving efficient, effective & sustainable growth
Typical Growth metrics:
- DAUs, WAUs, MAUs
- No of customers
- No of downloads
- Revenue
- CPA
- ROI
10. When we talk about Hacking
Means a number of things
Creative & inventive
Speed
Cutting to the chase
Bending rules / swimming against the flow
Not being perfect
Technical chops (optional extra)
12. Hotmail achieved 12m users in first 1.5 years
PS I love you. Get your free email at Hotmail
13. AirBnB hack existing distribution channels
Also understood the importance of quality photos to conversion
14. Dropbox super incentivise their users
As well as geting customers to recommend
friends, Dropbox incentive key user
behaviours they know will result in growth
15. Facebook continuously learn
And identified the importance of page load
times if you’re going for world domination
+ the photos tagging wasn’t a bad move
16. Hailo cracked how to get app onto phones
By creating a value added service for taxi drivers
23. Personalise emails
Hey guys
Just wanted to let you know about this
amazing Growth Hacking agency I’ve just
met called True Up. You should check
them out as they could really help you
send your growth into orbit.
Cheers
All @ Growth Digital Day
- Sent from my Iphone
Use plain ‘Gmail’ type formatting
Sign off ‘sent from my Iphone’
29. Targeted blogger outreach
➔ Shortlist competitors
➔ Drag competiors logos into Google Image search
➔ List blogs where the logo appears
➔ Utilise similarweb.com to estimate web traffic (also good for spying on your
competitors!)
➔ Shortlist blogs
➔ Use Gmail Rapportive to find email addresses (tbc)
➔ Find connections via Linkedin / Facebook etc
30. Put yourself into mindset of user
What you say and how you say it are as important as what you do