This is our presentation of social media tips for small businesses as shown during SCVNGR's Social Media Summer School Series - the 101 class.

1. SCVNGR
Summer
School
Series
Social
Media
for
Local
Businesses
101
Janet
Aronica
Director
–
Marke;ng
&
Community
Oneforty
#smmrschool
TwiCer:
@JanetAronica

2. • TwiCer:
@JanetAronica
• oneforty

3. SocialBase
by
oneforty
Collabora;ve
project
management
for
social
media
-­‐
hCp://oneforty.com/
solu;ons/socialbase

4. Toolkits
by
oneforty
Toolkits
hCp://bit.ly/smbiz101tools

5. Resources
• Toolkit
–
hCp://bit.ly/smbiz101tools
• TwiCer
101
Ebook
–
hCp://bit.ly/twit4biz101
• “Cheat-­‐Sheet”
-­‐
hCp://slidesha.re/socmedia101
#smmrschool

6. Why
Social
Media?
750 million
users
on
Facebook
Source:
hCp://tcrn.ch/jwZAY1

7. Why
Social
Media?
460,000
Number
of
new
TwiCer
accounts
created
each
day
Source:
(TwiCer)
hCp://bit.ly/lvS5J8

8. Why
Social
Media?
48 hours
of
video
uploaded
to
Youtube
each
minute
Source:
(YouTube)
hCp://bit.ly/mCpZ3c

9. Why
Social
Media?
15 million
Number
of
reviews
of
local
businesses
on
Yelp
Source:
(Yelp)
hCp://bit.ly/ilfcSc

10. Why
Social
Media?
55%
Websites
with
a
blog
get
55%
more
website
traffic.
Source:
hCp://bit.ly/jpAHGN

11. Marke;ng
has
changed.
Customers
have
a
voice.

12. Customers
are
defining
your
brand
right
now.

13. Where
do
I
begin?

14. Universal
Ideas
for
All
PlaForms
1. Claim
your
presence,
establish
and
complete
your
profile
(Don’t
leave
the
house
without
your
shoes
on)
2. Listen
+
Respond
3. Be
Genuine

15. Facebook
for
Businesses
Profiles

16. Facebook
for
Businesses
Pages

17. Facebook
for
Businesses
Groups

18. Profiles,
Pages
and
Groups
PROFILES
PAGES
GROUPS
Good
for
businesses?
No
Yes
Sure,
but
discussions
require
more
management
Visibility
Only
visible
to
Public
to
all
Only
visible
to
those
those
with
FB
with
FB
accounts
accounts
Administrators
You
Anonymous
Visible
Communica;on
Wall,
messages,
Wall
Wall
direct
to
inbox

19. CreaOng
a
Facebook
Page
• Create
a
page:
Facebook.com/pages
• Suggest
to
friends
• Content:
Statuses
+
Photos

20. Statuses
on
the
Wall
Engagement
-­‐>
Newsfeed

21. TwiQer
for
Businesses
• Bio,
photo
• Don’t
protect
your
Tweets
• Username
-­‐
close
to
real
name
• Par;cipate:
Follow
people,
send
Tweets

22. Personal
Profile
-­‐
Example
Bio
complete!
Tweet
Tweet!

23. Business
Profile
-­‐
Example
• Brand
name
&
logo
• Bio
&
URL
• Follow
back
• Tweet
consistently

24. TwiQer
for
Business
-­‐
Tools
Hootsuite
• Search
terms:
company
&
men;ons
• Manage
TwiCer
+
Facebook
• Schedule
Updates
• FREE

25. TwiQer
for
Business
-­‐
Tools
Twilerts
–
Google
alerts
for
TwiCer
hCp://twilert.com
• Your
brand
• Your
compe;tors
• Keyword
+
loca;on

26. TwiQer
for
Business
-­‐
Tools
FilterTweeps
–
Find
People
to
Follow
hCp://filtertweeps.com
• Search
by
bio
&
loca;on
for
people
to
follow

27. LocaOon-­‐Based
Services
• Mobile
apps
to
check
into
loca;ons
and
share
what
you
are
doing,
where
• Users
push
no;fica;ons
to
TwiCer
&
Facebook

28. Universal
Ideas:
LBS
1. Claim
your
loca;on
2. Find
out
who
is
checking
it
3. Special
offers

29. FourSquare
1.
Claim
your
venue:
hCp://4sq.com/4sqsmallbiz
2.
Who’s
your
Mayor?
Create
a
Special
for
him
or
her.
3.
Monitor
your
check-­‐ins
and
;ps
–
Sprout
Social

30. SCVNGR
• Challenges
+
Check-­‐in
• LevelUp
Gerng
started:
hCp://scvngr.com/builder

31. Facebook
Places
• Claim
your
Facebook
Place
• Merge
Facebook
Place
page
+
business
page

32. Yelp
• 15
million
reviews
• Expanding:
check-­‐ins
&
daily
deals
Photo:
hCp://on.mash.to/m04WWj

33. Yelp
–
3
Steps
for
Ge[ng
Started
1.
Claim
your
page
hCp://biz.yelp.com
2.
Complete
your
profile
–
photos,
hours
of
opera;on
3.
Respond
to
reviews
–
posi;ve
&
nega;ve

34. Yelp
–
For
NegaOve
Nancies?
Isn’t
Yelp
just
a
place
for
people
to
complain?
Nope.
Neutral
-­‐>
Glowing
Source:
(Yelp)
hCp://bit.ly/lZbvYB

35. A
blog
is
like
a
newspaper….
That
people
actually
read.

36. Why
do
I
need
a
blog?
What
Would
I
Write
About?
• Thought
leadership:
Adjacency
• Engage
your
community
• SEO:
leverage
your
social
efforts

37. Blogging
–
An
Example
oneforty
sells
social
media
sosware.
We
blog
about
social
media
;ps.

38. You
already
do
these
things.
(Just
do
them
on
social
media.)
You
already:
• Talk
to
customers.
• Claim
your
brand
with
logos,
physical
branding.
• Create
content.

39. 4
Tips
for
Engaging
Community
(on
any
pla;orm)
1. Be
Responsive
2. Be
Gracious
3. Be
Consistent
4. Use
a
Personal
Tone

40. Step
away
from
the
computer!
• Physical
reminders
of
your
social
presence.
• Let
your
digital-­‐saavy
advocates
know
you
are
par;cipa;ng
in
social
media

41. QuesOons?
Resources:
• Toolkit
–
hCp://bit.ly/smbiz101tools
• TwiCer
101
Ebook
–
hCp://bit.ly/twit4biz101
• “Cheat-­‐Sheet”
-­‐
hCp://slidesha.re/socmedia101
• @JanetAronica,
@oneforty
• janet@oneforty.com
#smmrschool