2. Breaking Digital - What smart entrepreneurs need to
know to get out of the clutter, clear of the confusion and
past the bullsh*t of building and growing your successful
business online.
What does SEO really mean? We’re redefining it for you -
Smart Entrepreneurs Online.
With our discussions we will be talking with you about
the problems of online, but also the solutions. We will
be talking with digital entrepreneurs who have a lot
to say about things; what works and what doesn’t. It’s
about digital disruption and transformation of online to
something that really works, for everyone.
Digital Leadership is about becoming accountable and
responsible for what is happening on line. Taking charge,
but also with a clear understanding of what needs to be
done.
So please join us if you believe that you are only as good as your last
website, you need to sort through the epidemic of misinformation,
and you want to up your game online for you and your business. Are
you disrupting digital? Or letting others disrupt it for you?
Isn’t it about time that you made a breakthrough change to better
help you understand and manage your business?
We’re going to help you build a process that works, and give you
tools and insights that you can actually use to grow and build your
successful business.
Doyle Buehler is your host, and is the author of the book, The Digital
Delusion: How to Overcome the Misguidance and Misinformation
Online To Become the Leader In Your Industry. He has spent over a
decade in the digital marketing space, with a number of ecommerce
and digital media and marketing start-ups.
ABOUT THE PODCAST
Here is a link to the iTunes Podcast:
http://bit.ly/breaking-digital-itunes

3. ABOUT YOUR HOST, DOYLE BUEHLER
Doyle Buehler is an author, entrepreneur, speaker and
online business strategist.
From several successful start-ups and retail
franchise businesses in Canada, the United
States, Europe and Australia, to helping other
companies succeed with their ideas and
strategies, he has spent over 14 years in the
business world making things happen – both
online and off. He is a Leading innovator
in the online, ecommerce worlds, and at
the intersections of entrepreneurship and
digital innovation. His experience has been
utilised in various global industries, including
travel, insurance, pharmaceuticals, banking,
investment, hospitality, finance, events and
learning domains.
His newest book, «The Digital Delusion: How To
Overcome The Misguidance and Misinformation
Online», discusses the reality of the online
industry, and what business leaders can do to
get beyond the clutter, confusion and distraction
of the online world, to become a true digital
leader.
He now runs the world’s first «anti-agency»,
The Digital Delusion, helping entrepreneurs
and business leaders become less reliant on
«guru’s», and «experts», and getting rid of the
bullsh*t online, by empowering and enabling
them to become accountable (& awesome)
online.
Here is a link to the iTunes Podcast:
http://bit.ly/breaking-digital-itunes

4. WHO WE’RE LOOKING FOR
Interviewing entrepreneurs for Breaking
Digital podcast.
Ones who are making changes and
disrupting the status quo.
Looking for entrepreneurs and small business leaders to interview,
who are operating a successful business online of >$1m-$10m. The
business does not need to be 100% online, but have a significant
portion of business generated through online means - whether leads
or ecommerce and revenue based.
Must have a unique story to tell. Open to high-turnover lifestyle
businesses, professional services, media, agencies, solo-
entrepreneurs, franchise businesses and other SMEs in all industries.
Interviews will be used for itunes podcast and blog posts, as well as
key components for other publishing projects.
Here is a link to the iTunes Podcast:
http://bit.ly/breaking-digital-itunes

5. INTERVIEW AGENDA
WHAT GUEST NEEDS TO PROVIDE
1 Introduction of program – and introduction of Guest
2 Guest Intro - tell a brief story - funny, life, business, family
3 Guest “Theme” - Core topic from guest
4 Q&A Period
5 3 Specific Online ACTIONS from guest. What 3 tips or actions can you
6 Gift from guest? Do you have a gift that you would like to giveaway,
7 Closing comments
1 Professional Profile photo (preferably 600x600)
2 Your Website URL, or where you would like people to visit
3 Your logo for blog post
4 “Gift” to your audience (if desired)
5 Promotion if available
6 Your Book or core business information/brochure
7 Your Bio. A one sentence summary, as well as 6-8 sentences.
8 Skype ID (if available)
give for the audience, based upon your information
in relation to your business? ebook, checklist, consult, gift cert…
Please email your documentation to doyle@thedigitaldelusion.com
Here is a link to the iTunes Podcast:
http://bit.ly/breaking-digital-itunes

6. SAMPLE QUESTIONS/FORMAT
1 How do you define “digital leadership”?
2 One of their favourite books - fiction/non-fiction
3 Favourite (business/fun) movie
4 Identify your specialty niche
5 What worked well online?
6 What hasn’t worked well or not at all?
7 What is right about your industry?
8 What would you like to see changed about your industry?
9 What do people always ask you?
10 What do you wish people asked you?
11 What has online taught you?
12 If you could do anything online, what would it be?
13 If you could “fix” anything about business online, what would it be?
14 What got you into business?
15 What haven’t you tried online? Why not?
16 What do you wish you could do more with?
17 How do you define your business value online?
18 Who is your biggest competitor?
19 If you were the CEO of Google/Facebook, what is the first thing you would do?
20 What’s Hot; What’s Not Hot (online)?
21 What truly inspires you about online?
22 How do you inspire others?
23 What makes you really angry? About online?
Here is a link to the iTunes Podcast:
http://bit.ly/breaking-digital-itunes

7. GUEST THEME & SPECIAL ITEMS?
INTERVIEW TECHNICAL DETAILS
RIGHTS & USAGE
Do you have anything special or unique coming up
that you would like to discuss?
A Book launch, new product launch, workshop?
What overall theme or concepts would you like to
discuss? What topic do you enjoy talking about, and
are quite comfortable with?
Conversations will be recorded, preferably on Skype. If you do not
have a Skype account, please inform Doyle as soon as possible,
so other alternative arrangements can be made.
Doyle Buehler on Skype: doyle_buehler
You will be provided full access to links and recordings for your own
use and promotion, if requested.

8. TIMING FOR INTERVIEW
NEXT STEPS?
CONTACT DETAILS
Date:
Time:
Please send over the details listed above,
themes, special events
Please send all of your materials, as
well as any questions to:
Doyle Buehler
The Digital Delusion
PO Box 187
Applecross, WA 6953 Australia
doyle@thedigitaldelusion.com
+61 (0) 413 106 880