1.
The Emerging
Transformational
Trends of Digital
Culture in Business
Doyle Buehler, MBA
@doylebuehler
How will you perform in 2020?
Real World Knowledge
to Survive & Thrive In
The Age of Digital

2.
Isn’t it cool - It’s the greatest time in
history, as we have access to
literally billions of people around the
world.

3.
It’s also the worst time in history,
because we have access to… literally
billions of other people around the world.
Competition is fierce;

4.
It’s never been easier to
get your ideas out there,
but it’s the hardest time
because there is so much
more noise out there
HOW do you GROW?

5.
Where are YOU now?
Do you know the winds, the currents, the
relationships of digital transformation, business,
culture, economics and GROWTH?

6.
Where Could You Be?
Where Could You Grow?

7.
What does 2020 hold?
Weren’t we supposed to have flying cars?

8.
You're only one click away from your
competitors. Businesses without a solid digital
strategy for their business will not be able to
breakthrough the clutter and noise of what is
there and what is coming.

9.
It's going to be a brave, new digital world in 2020 - but only
for those businesses who take the time to create an
effective strategy that aligns their value with what their
audience is actively seeking to solve their challenges. And,
a strategy that helps your business correct itself upright
under all conditions that you encounter.
@doylebuehler

10.
>Influencers won’t save you - they are fading
>New fans won’t save you – not all fans are buyers nor created “equal”
>Posting won’t save you – there’s no real business
>Publishing won’t save you – publishers have died
>“Content” alone will not save you – as there is no structure
It’s not always as it seems.

11.
AI and chatbots? New social
networks? New platforms? New
tools? These are all tactics –
tools in your toolbox - not
strategies, not trends.
…But What about…?

12.
These are the “Glaciers”, the Trends of
change for 2020 & Beyond
Trends don’t care if you don’t know
about them…but they continue to
sculpt the economic landscape.
These are not the “tech trends”, as
these change on a never-ending basis
– these are the trends of digital culture
and our relationships with digital and
business.

13.
#1 We are in the age of
self-innovation & creativity.
We all want to be a Picasso,
Steven Spielberg or Lady
Gaga to create our work of
art, our masterpieces for the
world to enjoy.
Your digital has to be a platform for this, to
understand, support and encourage.

14.
#2 We are in the age of behaviours - it’s beyond data and what data
means.
It’s more than just your credit card details. It’s how you react, respond
and seek out what you love online. There are no more clear lines that
simply delineate “personas” or ‘avatars’; we need to focus on the
behaviours
Your digital has to understand what your
customer is telling you, and what they are
not telling you.

15.
#3 We are in the age of Human-ness. No longer
can everything be automated for business. It
simply does not work.
Your digital has to understand, support and
encourage a human-centric approach.

16.
#4 We Are In The Age Of Reducing
Friction. Anything that slows your audience
down is something that they will avoid. It’s
now, it’s instant.
Your digital has to provide a clear pathway,
a journey that has no obstacles.

17.
#5 We are in the age of zero trust, and we’re not going to
trust you until you give us a damn good reason.
•>How do you protect my
Privacy
•>How do you create
Permission based
marketing & selling
•>How do you Personalize
the experience that you offer
so it is unique? Your digital has to “step up” and provide
what is expected, without conditions.

18.
Tom Goodwin, Tech Crunch 2015
W
hat’s
REALLY
IM
PO
RTANT?

19.
Uber - knows the journey of their audience
Netflix - knows the journey of their audience
Airbnb - knows the journey of their audience
Do you?
What’s REALLY IMPORTANT?

20.
In the Digital Age, journey
matters now more than
ever for GROWTH.
If you have a strategy you can tell your true journey.
You can GROW your business with a journey.

21.
Where Is Your Digital Genius?
Skills & Leadership in Social
Awareness&Knowledge
ofSocial
Digital Genius Zone
Clarity & Certainty –
understanding of Social
to GROW & SCALE
within business
Thought Leader or “Guru”
Zone
Good ideas, but little
knowledge to grow/scale
within business with Social
Disrupted Zone
Overwhelmed, confused,
non-competitive (analysis
paralysis
Technician Zone
Knows ‘social’ but
can’t fully implement
within business

22.
@doylebuehler

23.
1. Unleash your digital genius
2. Create a remarkable journey worth
remembering
3. Build a compelling strategy that
delivers your unique value
4. It’s more than social media
@doylebuehler
The #Breakthrough Digital
Strategy Framework
Here’s Your Roadmap

24.
*In business for 17+ years
*Built multiple tech/ecomm startups
*Expanded around the world
*Top 40 Fastest Growing Company in
Canada & #1 Fastest in the State
*Agency work with Fortune 100 Co’s
*Run a Global Strategic Digital Consultancy
Get the book
Strategy & Storytelling for
the digital age.
@doylebuehler

25.
www.Leadership.Digital
Take the #DigitalGenius Assessment &
Get a Free Paperback Copy Of
#Breakthrough & Links to Business
Canvases

26.
Doyle Buehler
@doylebuehler
doyle@dept.digital
Please Reach Out &
Introduce Yourself
Online

27.
Unleash Your Digital Genius
@doylebuehler
Doyle Buehler
QUESTIONS?

28.
@doylebuehler