Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle Buehler
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Social Selling and Social media ROI
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Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle Buehler
- 2. •Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership •Educator: Teach Digital Strategy, Business Planning & Entrepreneurship •Author: The Book on Digital Leadership for businesses – The Digital Delusion. Hello, I’m Doyle Buehler #OwnOnline
- 4. What Am I Here To Talk About? • Talkin’ Bout Social Selling… • Help you find the focus • Help you action what you need to do • Help you implement
- 5. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler13
- 6. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline
- 8. What Are Your Goals Of This Session? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 9. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 10. What Are Your Online Challenges/Problems With Social “Selling”? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 11. The PAIN of Social Media • No Real Community • No Leads from Social • No Sales from Social • No Profit from Social • No KNOWN Results • Just COST-COST-COST
- 12. What’s The REAL Story of Social Media ROI Conversations + Community + Connections = Conversions #OwnOnline
- 14. “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Definition of a Leads/Sales Funnel Effective Digital Leadership is about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale
- 16. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?
- 17. Not About Cute Kittens
- 18. Nor About Cute Babies
- 19. Not even about That Sandwich!
- 20. It’s Not Just About The “Like”, the “cool” Website, the social profile; It’s MORE About the CONVERSATION – About YOUR Story Needed to Build Your COMMUNITY #ownonline
- 21. Social Selling Is Really About YOUR Community
- 22. It’s About Your Online Purpose • To Deliver TRUE value to your audience • To Create your “social selling value” • To move them into your OWN digital ecosystem to continue the conversation #OwnOnline
- 23. Get On To It [Social]! 1. What are your social objectives: ______________ 2. What VALUE are you delivering on Social?: ______ 3. What channels are your priority: ______________ 4. How will you measure success: _______________ 5. What Content are you consistently delivering: _____ 6. Who are your influencers? ____________________ 7. What is YOUR funnel? __________________
- 24. Next steps • Add social media channels over time. Just focus on 1 or 2 that allow you to deliver maximum value to your niche audience • What is your “proactive social plan” – not just getting likes, but sharing with & for others, not just putting stuff (crap) out there? • What are you doing to create a monetary transaction?
- 25. #OwnOnline
- 26. HOT Seat What Is Your Experience With Social Media ROI & Selling? Who has calculated it and reviewed it?
- 29. THE ULTIMATE GOAL? Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #OwnOnline
- 31. Questions To Start To Define Your Funnel 1. What is your sales and leads process? 2. How do you currently acquire new leads and new customers? 3. How do you respond and manage your leads?
- 33. The Two Basic Types Of Landing Pages 1. E-commerce based, where you drive customers to buy products or services; the goal on these pages is click-through. 2. Lead-generation page where you gather visitors’ information, and normally trade something of value. A landing page should not just be another page on your website. You should specifically build and optimize a page for a single goal. If you are working on a website platform like WordPress, there are many tools that will aid in the creation of a landing page.
- 34. Funnel Success Factors 1. Look at the behaviours – not just an automated process – where do they stop a video? 2. Build multi-phased campaigns, all centered around “response indicators.” - Focus your energy on the ones who demonstrate they’re the most interested 3. Remember the 67% - we don’t all buy at once 4. Use Multiple Conversion Points – not all CTA need to be at the “end”. 5. Tell Your Brand Story 6. Test & Retest 7. Look at other avenues to distribute your story – partners, affiliates, clients, etc.
- 35. How To Set Up A Funnel For Your ATM • Step 1 – Create Your Gift • Step 2 – Establish your technology (mailchimp, InfusionSoft) • Step 3 – Create landing page or “Campaign” • Step 4 – Create your email sequence • Step 5 – Move Your Audience To Your Funnel • Step 6 – Create a new “Gift” Monthly • Step 7 – Monitor & Manage
- 36. Word Of Mouth Only Goes So Far
- 38. Find (More of) YOUR Audience… Your Crowd
- 39. How To Create A Successful Ad Campaign • Step 1: Identify Your Persona • Step 2: Identify Your Channel(s) • Step 3: Clarify Your Purpose • Step 4: Set Your Budget & DEFINE Your ROI • Step 5: Develop Your Messaging & Visuals • Step 6: Run a Test program • Step 7: Use Remarketing Pixels • Step 8: Measure, Test, Optimise
- 40. Target & Retarget Your Ads! “You’re Never Too Good For Good Advertising”
- 41. If Google Adwords Is Advertising on Facebook To Reach Their Audience, Shouldn’t You? “You’re Never Too Good For Good Advertising”
- 42. Analytics You Can’t Measure What You Can’t See?
- 43. ALWAYS Look At YOUR Financial Benefit
- 44. Performance • Baseline – take one – use Klout, SEMRush, Google Analytics • Objectives – what are they • Optimisation – yes, back and forth to GLORY • Metrics– what are you measuring • ROI – What is it, how?
- 45. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
- 46. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?
- 49. How To Set Up A Funnel For Your ATM • Step 1 – Create Your Gift • Step 2 – Establish your technology (mailchimp, InfusionSoft) • Step 3 – Create landing page or “Campaign” • Step 4 – Create your email sequence • Step 5 – Move Your Audience To Your Funnel • Step 6 – Create a new “Gift” Monthly • Step 7 – Monitor & Manage
- 50. How To Create A Successful Ad Campaign • Step 1: Identify Your Persona • Step 2: Identify Your Channel(s) • Step 3: Clarify Your Purpose • Step 4: Set Your Budget & DEFINE Your ROI • Step 5: Develop Your Messaging & Visuals • Step 6: Run a Test program • Step 7: Use Remarketing Pixels • Step 8: Measure, Test, Optimise
- 51. Don’t just stand there staring…
Notas del editor
- The digital leadership training series. Talking about digital strategy and social selling
- Kicking Ass Online with digital leadership – doyle buehler
- Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- I’m going to tell you the 5 specific action steps that you can do to increase your real ROI. And no, it’s not a magic formula either.
- How to start to engage with your audience to get INFLUENCE TO ACTION
- The ultimate goal? Stop hoping digital works
- Grab a piece of paper and write these down. We’re going to need it in a second
- I feel your pain. No conversions = no business
- First – we need to break out of some of the digital assumptions that we all make. Are you missing 67% of your market? The people that are perfect The biggest failure of online – assuming that everyone is ready and going to buy from you. How many people actually use a “Contact us page”?
- The worst part is assuming that a contact us page will actually be used. What does this mean? Ensure that YOU understand what process can activate your audience along the way.
- Defining Your Audience – who are they and what do they like?
- It’s more about creating the connections.
- This is your real value and your online goals. Do you agree or disagree? This is what a social media strategy will do
- The ROI of social media is that your business will still exist in 5 years. Who want to still have their business exist in 5 years?
- How to measure social media ROI Set conversation goals Track conversation Assign value to conversation Measure benefits by channel (pick the channels where your audience is Determine costs and caclulate
- What you should be looking at for your social media equation Reach Traffic Leads Customers Conversion Rate
- This is the BONUS. You can then see it, engage with it, understand it, measure it. Build your social media and digital leadership
- This is where you can add webinar funnels This is where you can add training course funnels
- Why do you need to advertise? Word of mouth only goes so far. You need to grow your influence beyond your existing sphere of influence. Yes, you need to work on organic growth and organic growth, but you need to have a back-up plan
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- Facebook ad from google adwords
- In terms of analytics – what is your Return on Investment
- Developing your digital leadership in social media – understanding your strategic architecture
- Once you have the main elements of the platform in place – keep exercising! Now you can go back to each core section, to give you that clarity that you need along the way.
- What can you do to make it with your business, to create some social media and digital leadership? Create this specific to your own business. Start small. Create gifts, downloads, checklists, google analytics Put it in perspective for your audience. And, I’ve got a bonus #6
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- What are you waiting for. Go create the digital strategy that makes you money, or helps your cause
- Connecting leaders to digital. Doyle Buehler online. Are you ready to join me on the epic quest to close the digital divide, expel the internet’s ivory towers, and rid the world of online business monotony and mediocrity?