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The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler

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The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler

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The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler

This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville

We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.

The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.

It’s not about the technology. It's not just for startups anymore, either. It is about rethinking how you assemble your team and formulate your core digital strategies that affect disruption.

Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.

In the “Art of Disruption”, you will discover:

1. Insights into the key and critical roles that most affect change & disruption
2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.

Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?

The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler

This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville

We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.

The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.

It’s not about the technology. It's not just for startups anymore, either. It is about rethinking how you assemble your team and formulate your core digital strategies that affect disruption.

Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.

In the “Art of Disruption”, you will discover:

1. Insights into the key and critical roles that most affect change & disruption
2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.

Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?

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The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler

  1. 1. Doyle Buehler, MBA @doylebuehler Create A Disruptive Digital Marketing Strategy to Deliver Exceptional Value To Your Customers.
  2. 2. We Now Live In A Massive, Global, Connected, Disruptive Economy
  3. 3. Business Is Not The Same As It Used To Be
  4. 4. The Digital Revolution Is Here @doylebuehler
  5. 5. And it WON’T Be Televised
  6. 6. IntroConnectingLeadersToDigital “Are you ready to join me on the epic quest to close the digital divide, expel the internet’s ivory towers, and rid the world of online business monotony and mediocrity?” Get The Book On Digital Leadership doyle@thedigitaldelusion.com Let’s Connect @DOYLE BUEHLER
  7. 7. http://www.thirdwavebook.com/ Steve Case, Founder of AOL There Are 3 Waves of Digital Business
  8. 8. “In the Third Wave, disruption cannot be a mantra; it has to be a strategy.”
  9. 9. https://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/ @doylebuehler Businesses That Disrupt Their industry See The Rewards
  10. 10. "Digital Disruption Is Not About Technology" Jeanne Ross, principal research scientist at MIT Sloan's Center for Information Systems Research
  11. 11. Digital disruption is about redefining your Value Proposition that resonates with your buyer’s journey
  12. 12. AND, You don’t need to be a startup to create disruption in your industry.
  13. 13. Or even be the next “amazing” founder
  14. 14. Disrupt Or Die Disrupt Or Die
  15. 15. @doylebuehler Is Digital Disruption Killing Businesses?
  16. 16. What Is Your “Greatest Work”? • Healthcare/Pharma/Biotech • Information & Communication Technologies and Services • Industrial & Manufacturing • Financial Services, Banking/Financial Insurance • Consumer Goods, Services & Retail
  17. 17. Is It About “HOPE”?
  18. 18. You Are 1 Click Away from Disaster
  19. 19. Social Selling?
  20. 20. @doylebuehler
  21. 21. @doylebuehler
  22. 22. @doylebuehler The Common Thread? Businesses That Disrupt Their Industries Become Remarkable.
  23. 23. “Show Me The Money!” • Video or still image – Jerry MacGuire • Jerry MacQuire “Moments” – What’s yours? @doylebuehler
  24. 24. What’s Your “Disruptive” Strategy
  25. 25. How Will You Disrupt? @doylebuehler
  26. 26. CanYou ReadUpside Down? @doylebuehler
  27. 27. 1. Purpose
  28. 28. 2. Patterns
  29. 29. 3. Platform
  30. 30. 4. Process
  31. 31. 5. Produce
  32. 32. • Push-out Competitors • Connect With Customers • Create Long-Term Value Are You Ready For Disruption Now?
  33. 33. Disruptor or Disrupted? DISRUPTED Purpose Patterns Platform Process Produce DISRUPTOR YES NO YES NO NO Instagram YES NO NO NO YES Netflix YES NO NO NO NO Amazon @doylebuehler
  34. 34. Your Digital Disruption Strategy: Four Final Questions for the C-level
  35. 35. # What is your “vision of value” for improving the lives of your customers?
  36. 36. # What are your key digital strategies and frameworks to get you there?
  37. 37. # How will you architect your business & marketing?
  38. 38. # How will you put your value into action?
  39. 39. Getting 1 Click Closer…
  40. 40. Disruptor or Disrupted?
  41. 41. Download Slide Deck on Slideshare.net (with extra content) bit.ly/doylebuehler31 Or TXT ‘presentation’ to (516) 636-0807
  42. 42. Doyle Buehler @doylebuehler +1 (310) 564-8454 doyle@dept.digital
  43. 43. @doylebuehler
  44. 44. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Find & Follow Me On Social
  45. 45. BONUS INFORMATION
  46. 46. What Causes the most stress in business? • 9% - Sales Not Converting • 9% Not enough prospects • 45% - Too busy to be strategic • 27% Not sure what to focus on
  47. 47. What would help your business succeed? • 20% - A large loan or working capital • 56% - an experienced mentor • 16% - some recognition/fame • 8% - Better tech
  48. 48. @doylebuehler
  49. 49. ATM • [visual of ATM] Source: Daniel Priestley, Dent Global
  50. 50. Zero Moment of Truth? 7 Hours 11 Touchpoints 4 Channels @doylebuehler
  51. 51. ATM • [visual of ATM] @doylebuehler
  52. 52. @doylebuehler
  53. 53. Delivering Value To Your Audience [Nurturing visual] Nurturing the conversation and delivering consistent brand value • [visual of actual pieces in flowchart] • [visual of email sequences] • Delivering Your Value over time = nurturing Del iveryval ueTo your auDience val ueSequenceDevel opmenT inTereST& moTivaTion enaBl inG acTionS Sol uTionS Seemore Do more Havemore viSual S,viDeo,TexTTo capTureTHeimaGinaTion viSual S,viDeo,TexTTHaT reinforceWHaTTHey areTHinkinG WHaTDoeSa “Sol uTion”To your auDiencel ook l ike? BeGinTHe“conver SaTion” anDmovepeopl eTHrouGH iniTial aTm,DepenDinGon neeDS&reaDineSS Seemore Do more Havemore *WHaTcanTHeySee? *WHaTcanTHey Do? *WHaTcan THey Have? HoWcan youenGaGeyour auDience? WHaTuniqueSol uTion Do youproviDe? @doylebuehler
  54. 54. I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” For the BEST Question, Comment OR Your BIGGEST Challenge of Online Just Tweet! @doylebuehler #breakthrough
  55. 55. Get a Free PDF of the book, The Digital Delusion Text ‘freebook’ to +1 (365) 300-2476 [CANADA] +1 (516) 636 0807 [UNITED STATES]

Notas del editor

  • Through the art of disruption

    A strategy to transform what you are doing now, to deliver exceptional value to your customers?

    This is what I am going to show you, how you can do it yourself – how you can put the pieces in place to create the factors that contribute to disruption.

    How do you create a disruptive mindset, a disruptive environment, a framework to point you in the right direction?

    Who believes that they have or are being “disruptive”?
  • But it will be on Youtube
  • If you’re not in the game, you won’t be playing tomorrow.
    I’m Doyle Buehler and I’m going to be taking you on a journey of what happened to some, what is happening, where we are headed, and how you can set the stage for what you really need to be doing to drive value and customers
  • I run a global strategic digital marketing & training agency, teaching about how we can change digital marketing for the better, to make it easier to understand and easier to implement for all businesses.
    I help enterprise & entrepreneurs grow their online ecosystem, business and sales, through digital leadership
    I’m also getting started on a Phd in this field.
  • Doyle Buehler I’ve been in the digital space for over 15 years – taking businesses of all sizes through the paces of becoming remarkable. One of my second startups (spending $250k, but not having a real business Enterprise & Entrepreneurship: I help enterprises & entrepreneurs grow their online ecosystem, business and sales, through digital leadership
    Educator: Teach Digital Strategy, Business Planning & Entrepreneurship
    Author: The Book on Digital Leadership for businesses – The Digital Delusion.
  • Disruption is the new normal
  • Is it good enough to be considered disruptive? Could you be doing it like these disruptors?
  • The “click” is not about technology – technology is the pathway, but it can cloud the real value of what you are offering, if you let it.
    So what does this tell us?
    This is the “art” of disruption
    If you think that digital disruption is about the technology, you’re missing the point.
    Most businesses are NOT tech companies, yet think that they are. You are about bringing value to your audience through your business. It’s that simple.
    Customers don’t care about the tech – they just want to go about their business
    If you look at a successful business, it runs on systems and strategies. There are systems within the business that enable the company to scale and grow.
  • We would like to think it is all about us, but it’s not – what’s in it for me is what is expected – is this what you are delivering?
  • With the 3rd wave, you can use the technology that is ALREADY there (unless of course you are a tech company)
  • Or about being the next amazing guru or founder
  • “Big Business” is not out of the woods either, so don’t think you are safe. I’m sure you’ve heard it all before, right – your big business is simple a dinosaur. Well – that actually doesn’t mean much until you look deeper at what happened to some of them. They of course weren’t disrupted, but rather killed by a giant comet – but that is another story. I’m here to tell you about one of stories about strategy that killed off at least one branch (pancake croc) – create an active dynamic strategy, not a passive, reactive strategy
  • Disruption has a big appetite for companies that don’t think strategic, that don’t think for the long-term So what if you are the big kid on the block? Can you fail as well?

    They failed to deliver real value. With or without the internets


  • Maybe disruption is the ONLY ”choice”?
    Disruption MUST become part of who you are and what you do. You can no longer play it safe, by continuing the status quo. This leads to mediocrity, which leads to failure.

    It’s not going away. The only way it will go away is if it takes you out of the game
  • Think about where you are headed, and how you are going to get there.
    More importantly, what is going to happen NEXT for your business? What are your customers thinking of? Your customers are always thinking of NEXT.. So your greatest work of today becomes 1-click away tomorrow.
  • "Digital disruption is about redefining your value proposition 
  • We’re told that the click is the most valuable piece of everything in the digital space. We are ALL driven to getting this. Click here. Click there. BUT…. Is strategic marketing really about the so-called “click”?

    Is it about the single transaction, or is there something that you can be doing to increase the affinity for your customers to grow a real, committed relationship?
  • Think of it this way. We are also one click away from disaster
    Your finger is a pretty important piece of “hardware”
    The power of the click is actually connected to the human desire to connect. It is more than a click, it is a finger that is actually attached to a human, your customers.

    Your customer of today clicks on value to them, or WHATS IN IT FOR ME
  • But what about social selling you’re probably asking? And social selling only you gets you so far.

    No – If you think that success in digital is based on having a website, some social media and creating selling channels with social, then you’ve truly missed the point.
  • Why is it outdated? Marketing in 2017 says that we just need to “meet the needs” of our audience. This is the pyramid that I’m talking about. This is old marketing
    -
    -Build a “funnel” and sales will come
    “Social sell” some of that sh*t
    Or even better “get in touch with your feelings” – this doesn’t work


  • This is how the problem is really solved today – this is what the pyramid really looks like – this is what your customers are really seeing. What are you doing to deliver your value to a receptive audience?
  • What are they really doing? Leveraging existing technologies that we ALL have access to
  • Disruption is a journey for the long term – you need a framework, a strategy to support you on this journey
  • And more importantly, What is your SYSTEM? Who has a disruptive strategy? A strategy to transform what you are doing now, to deliver exceptional value to your customers?

    This is what I am going to show you, how you can do it yourself

    How do you create a disruptive mindset, a disruptive environment, a framework to point you in the right direction?
    Disruption is a journey for the long term – you need a framework, a strategy to support you on this journey

    I’ve created a framework that you can use, to help you align your marketing with yo8ur strategy, and create the opportunities for disruption.

  • Master your platform
    What do you stand for
  • What is your selling process, but more importantly, what is your BUYERS process?
  • Produce value – not just content. Produce it consistently
  • Take these five factors engrain them into your team and start to build out the execution of each of these steps, to get you to where you want to go. This will give you the time to focus on leading in your digital space.
  • So does this actually work?
    Now, ask yourself what pieces do you have and which ones are missing from your strategy?
    Does anyone believe they have all 5 locked and loaded? Are you getting the performance that you need?
  • I’m going to leave you with this. Besides creating a framework that I just showed you, that you can start to build – what do you really need to do next to make some concrete changes, to stop the slide into mediocrity?
  • What processes will you enable. What strategic architecture will you implement?
  • TO actually connecting with your audience. To making a real connection. To creating value that grows and scales what you are doing. That disrupts your industry

    To creating your own disruption
  • What are you going to do next?
    Imagine what you can do…
    What will you do next?
  • I have some new items up there – new worksheets, new resources
  • Discover Your True Digital Leadership Potential

    What do I do? I help enterprise & entrepreneurs grow their online ecosystem, business and sales, through digital leadership

  • “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it.
    Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned.
    Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to.
    Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.”
    Build your Online Empire
  • Where DO You START? First – we need to break out of some of the digital assumptions that we all make.
    Are you missing 67% of your market?

    The people that are perfect
    The biggest failure of online – assuming that everyone is ready and going to buy from you.
    How many people actually use a “Contact us page”?
    Source: Callun Rush
  • You may think it is a lot, but it is a start
  • How do you build a value sequence?
  • How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions.
    Author: The Book on Digital Leadership for businesses – The Digital Delusion.
  • Discover Your True Digital Leadership Potential
    https://calendly.com/doylebuehler/30min
    We’ll go through the 7 disciplines and give you some focus

    What do I do? I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership

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