The Future of Business Online - Pulse of Digital 2020 Presentation

It's DECEMBER 2020.
Where to from here?
Where are you going?
What are you doing?
THE DIGITAL
PULSE 2020
+ R E A L T I M E + A D A P T A B L E + R E S O U R C E F U L
Here's what the digital economy looks like and how
your businesses can leverage it
I guide Digital Challenger businesses in
navigating the daunting digital
economy and overcoming the fear, anxiety
& resistance of operating as a true digital
company in the 2020s. I help them to
discover, align & skyrocket their online
business & visibility so the world knows
who they are and how they do business.
Hello, my name is Doyle Buehler

+Digital +Strategy
WE ARE THE DIGITAL
CHALLENGERS
“Change your attitude. Unf*ck your head.
Make an honest, unsentimental accounting of
your present condition. Prepare to be
disappointed. Define what you want instead,
clearly. By clear I mean precise, and feasible.
An unrealistic objective is sure to sabotage
the process. Hit the books. Try and err.
Inquire. Risk. Mimic. Insist. Resist.”

>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
"The world is shifting - we've previously been focussing
on how many clicks we get, but need to shift our
strategies to making EVERY clicks count."
Here's what the digital economy looks like and how
your businesses can leverage it

+Digital +Strategy
DOWNLOAD Resources & Worksheet
https://bit.ly/digitalexpeditionresources
https://bit.ly/digitalpulse2020resources
"Housekeeping"
Questions?
Please type in chat
along the way.
#REPLAY
Helpful?
Please like & share

1. The Digital Expedition Cheat Sheet
2. Beta Test new Digital Expedition
micro-training course
3. "Breakthrough" Book Ebook
4. Digital Expedition Resources
5. Free Paperback Book!
Some Early Christmas Gifts...
Stick around...

/ D I G I T A L P U L S E /
CHALLENGE IS
ANOTHER WORD
FOR OPPORTUNITY.
What are you missing out on? Challenge
is another word for opportunity. Here's
what happened & what your next 90 day
plan must have.
Challengers should see this time as a
tremendous opportunity:
Businesses & Consumers are willing to
explore and evaluate alternatives, and
even entirely new brands have the
chance to change mindsets, disrupt
established preferences, and win new
customers. +Digital +Strategy
FOMOOD - FEAR OF MISSING OUT
ON DIGITAL

+Digital +Strategy

+Digital +Strategy
https://pages.twilio.com/rs/294-TKB-300/images/UPDATE_Aug_Twilio_COVID-
19_Digital_Engagement_Report.pdf

+Digital +Strategy
https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-
journey/navigating-purchase-behavior-and-decision-making/

+Digital +Strategy
Category heuristics: Short descriptions of key product specifications can
simplify purchase decisions.
Power of now: The longer you have to wait for a product, the weaker the
proposition becomes.
Social proof: Recommendations and reviews from others can be very
persuasive.
Scarcity bias: As stock or availability of a product decreases, the more
desirable it becomes.
Authority bias: Being swayed by an expert or trusted source.
Power of free: A free gift with a purchase, even if unrelated, can be a
powerful motivator.
1.
2.
3.
4.
5.
6.

+Digital +Strategy
Google Messy Middle

+Digital +Strategy
Challengers should see the messy middle as a window of
opportunity: businesses & consumers are willing to explore and
evaluate alternatives, and even entirely new brands have the
chance to change mindsets, disrupt established preferences, and
win new customers.

DIGITAL
ADOPTION &
PENETRATION
+Digital +Strategy
How do you substantially increase
your digital adoption & penetration to
deliver your unique value, on-demand
delivery and digital experiences worth
remembering
IT'S THE ECONOMY, SILLY?

+Digital +Strategy
https://www.ben-evans.com/benedictevans/2020/11/22/finding-a-new-level-for-ecommerce
Digital Adoption/Penetration

+Digital +Strategy
https://www.ben-evans.com/benedictevans/2020/11/22/finding-a-new-level-for-ecommerce
Where's the opportunity?

+Digital +Strategy
Digital Activity In Australia

+Digital +Strategy
20%-30% Digital
Adoption/Penetration???
That's it???
Digital Leader

DATA IS THE
NEW OIL.
+Digital +Strategy
As the world adapts and changes,
businesses need to change and
transform with the times, and that
requires data - the knowledge of
knowing what your customer is doing,
how they are doing it, and what they
want to do.
Every click, swipe, share or like tells
you something about your customers
and what they want. This gives you
the power to make data-driven
decisions at any moment, on any
device, so you can make smart choices
in a rapidly changing world.

+Digital +Strategy
https://www.visualcapitalist.com/every-minute-internet-2020/

+Digital +Strategy
https://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/

+Digital +Strategy
https://www.semrush.com/blog/most-searched-keywords-google/
The World of
Search

+Digital +Strategy
Australian Incumbants

+Digital +Strategy
Not Cheap & Easy? Best is Best.

+Digital +Strategy
What's Easier? Around the block or around the world?
"100 percent commitment is
easier than 98 percent
commitment. When you
fully commit to something,
the decision has been made."

NEW DIGITAL
EXPERIENCE
BUSINESS MODELS
+Digital +Strategy
The New Digital Experience Business
Models are rolling out now and are
capturing significant market share in
record time - which model is right for
you?

+Digital +Strategy
https://sloanreview.mit.edu/article/modern-business-models-will-drive-the-post-
pandemic-world/

+Digital +Strategy
https://www.optimizely.com/anz/digital-experience-economy/

+Digital +Strategy
The Messy Middle

DISTANCE IS
IRRELEVANT
+Digital +Strategy
How are you Defining your
Digital Assets & Ecosystems
that surprise & delight,
around the block or to every
corner of the globe?

+Digital +Strategy
The Journey - Is it a "Safari" or
"Expedition?"
Observation &
"SEEING" or
Discovery &
"DOING?

+Digital +Strategy
"WHY?"
The Journey of Discovery & Opportunity
You're Already Sitting On A Mountain Of YOUR Value
"I'm not telling you it's going to be easy, I'm telling you it's
going to be worth it" - Morpheus
10 Basecamps
to get you
there
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
The
Digital
Promised
Land
- Clarity
- Certainty
- Competency
CHAOS
CONFUSION
UNCERTAINTY
CHOICE

ZONE 2
LEARNING
ZONE 3
GROWTH
ZONE 1
FEAR
COMPRE-
HENSION
CERTAINTY
"SHOULD I"
"COULD I"
THE DIGITAL
AMPS
APPROACH
THE DIGITAL
EXPEDITION
POINT OF
CERTAINTY
POINT OF
COMPETENCY
POINT OF
CLARITY
Sensemaking
Give Meaning To Experience
Evolution
Tactics
Strategy
Vision
Strategy?
Your Flightplan
Fear, Learning & Growth
1 - Start
Today?
2. Wait For
Tomorrow?
3. The Day After
Tomorrow?
Early
Wait
Too Late?
1.
CHAOS
"Unimaginable"
Timing & Targeting Your
Digital Expedition
Your Digital Challenge
Inflection & Economy
D
i
g
i
t
a
l
E
c
o
s
y
s
t
e
m
D
i
g
i
t
a
l
A
s
s
e
t
s
Q. What Level Are You At Now?
2. 3.
Evolution?
4.
5.
6.
7.
8.
9.
10.
Building Blocks Actions
12.
11.
10.
9.
8.
7.
6.
5.
4.
"What Does
1 Degree
Look Like?
When?
When?
When?
When?
Where you are right now?
Where are you going/how will you get there?
What Team/Tools/Tactics do you need?
What are you going to test?
How will you measure success?
1.
2.
3.
4.
5.
#Congratulations
Certainty
UNpredictable
World
T
i
m
e
A
p
p
r
o
a
c
h
#1 #2 #3
Tactics?
Vision?
Audience
Method
Process
Story
Listening vs
Hearing
Clarity vs
Noise
Static vs
Slipstream
ASSETS
>PAIN
>PROBLEM
>PARALYSIS
CHAOS
S
T
A
T
E
KNOW
LEDGE
M
AP
"HOW TO" SYMPTONS
MKTG FEARS
TESTING
CONFIRMATION
TOOLS
"LADDER OR
LIFE RAFT"
ROADMAP
FLIGHTPLAN
STRATEGIC
O
U
T
C
O
M
E
S
'SHIFT'
FOUNDATION
FORESIGHT
SIGNALS
ENABLERS
3 YEARS
30 DAYS
3 MONTHS
THE 6 ESSENTIAL
ELEMENTS
FOR FINDING
CERTAINTY IN
BUSINESS
BUSINESS
Story
KNOWN
"Fixable"
KNOWABLE
"Managable"
COMPLEX
"Unmanagable"
CHAOS
"Unimaginable"
KNOWN
"Fixable"
KNOWABLE
"Managable"
COMPLEX
"Unmanagable"
Predictable
World
Obstacle
Size
The Digital Expedition Planner
The Digital A.M.P.S.
Approach
The Digital Expedition
Time
Q. What are your
"missing bullets"
strategies & insights?
+Digital +Strategy
Developing Your Digital "Experiments"
Fear
Zone
Learning
Zone
Growth
Zone
B
e
S
e
e
n
B
e
H
e
a
r
d
Be Understood
Digital Keystone &
Foundation
V
a
l
u
e
C
r
e
a
t
i
o
n
"
S
u
r
p
r
i
s
e
&
D
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l
i
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h
t
"
D
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x
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P
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x
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"
Digital Delivery
"On Demand"
A
d
a
p
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a
b
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C
o
n
n
e
c
t
e
d
Resourceful
@doylebuehler
doyle@dept.digital
+61 413 106 880
Doyle Buehler
www.leadership.digital
NEXT STEPS:
Transactional
Point of Knowledge/Awareness
Clarity
Adaptation & Liminal
Future-proofing
Certainty
Strategic Thinking
Transformational
Evolutionary
Competency
What Will You Need To Take With You?
Signals & Strategy
Where Are You Currently? Where Are You Going?
Digital Transformation
How Do You Make A Difference?
How Can You Unwind
The CHAOS?
How Will You Get "There" & "When"?
Q. What Are The Signals
You're Being Sent?
What Are The Building Blocks You'll Need
For Your Expedition?
Q. Can You Define &
Describe Each Step? "DO Strategic"
>Reinforcing
Success
"DO Something
>Unstable
"DO Nothing"
>Reinforcing
Failure
"When is the best time to
plant a tree?
"Is your audience wearing noise-
cancelling headphones?"
#4
>For Creating Real-Time, Connected &
Adaptive Digital Challenger Brands
"How do you find
clarity in
combatting
the chaos?
Q: Circle the
items you need
to work &
develop.
#TheBlackWire
How Do You Prepare To Get to Clarity,
Certainty, Competency?
"What's the best way
to cross the Grand
Canyon?"
What do
obstacles look
like?
[A]
[M]
[S]
[P]
"How are you connecting &
communicating?"
"What is your internal
structure to connect?"
Q: Rank & Prioritise
"What steps are
critical to succeed?"
"What journey are you
bringing your audience on?"
#DigitalLeadership
Clarity Competency
#BlackWire #DigitalGenius
"The Airport Terminal" [Liminal Space]
Where
We
Are
Where
We
Need to
Be
Transformational
Transactional
Understanding Your Audience
How Are You Evolving &
Transformaing Your Business?
Vectors Are Everything
[AMPS]
[Milestones]
[Legs]
[Phases]
"Progress is not
always a straight
line."
3.
2.
1.
Q. When Are You
Prepared To
Take Action?
How BIG & Quickly
Does THE "Problem"
Become?
You are now the
"NEW"
Digital CEO
The Chief Expedition Officer
1º

1 - Start
Today?
2. Wait For
Tomorrow?
3. The Day After
Tomorrow?
Inflection & Economy
How Do You Make A Difference?
"DO Strategic"
>Reinforcing
Success
"DO Something
>Unstable
"DO Nothing"
>Reinforcing
Failure
"When is the best time to
plant a tree?
+Digital +Strategy

Listening vs
Hearing
Clarity vs
Noise
Static vs
Slipstream
Signals & Data
Q. What Are The Signals
You're Being Sent?
"Is your audience wearing noise-
cancelling headphones?"
+Digital +Strategy
DATA is the NEW Oil

+Digital +Strategy
Q. What are your
"missing bullets"
strategies & insights?
Signals & Data

Evolution
Tactics
Strategy
Vision
Strategy?
Evolution?
T
i
m
e
A
p
p
r
o
a
c
h
#1 #2 #3
Tactics?
Vision?
#4
"The Airport Terminal" [Liminal Space]
Where
We
Are
Where
We
Need to
Be
Transformational
Transactional
How Are You
Evolving &
Transforming Your
Business?
+Digital +Strategy

ZONE 2
LEARNING
ZONE 3
GROWTH
ZONE 1
FEAR
COMPRE-
HENSION
CERTAINTY
"SHOULD I"
"COULD I"
ASSETS
>PAIN
>PROBLEM
>PARALYSIS
CHAOS
S
T
A
T
E
KNOW
LEDGE
M
AP
"HOW TO" SYMPTONS
MKTG FEARS
TESTING
CONFIRMATION
TOOLS
"LADDER OR
LIFE RAFT"
ROADMAP
FLIGHTPLAN
STRATEGIC
O
U
T
C
O
M
E
S
'SHIFT'
FOUNDATION
FORESIGHT
SIGNALS
ENABLERS
3 YEARS
30 DAYS
3 MONTHS
THE 6 ESSENTIAL
ELEMENTS
FOR FINDING
CERTAINTY IN
BUSINESS
BUSINESS
What Will You Need To Take With You?
How do we KNOW where we are?
Think about you & your audience.
"How do you find
clarity in
combatting
the chaos?
Q: Circle the
items you
need to
understand,
work &
develop.
+Digital +Strategy

+Digital +Strategy
The Journey Part 2 - Is it a "Safari" or
"Expedition?"
Observation or
Discovery?
Observation &
"SEEING" or
Discovery &
"DOING?
Learning
Zone
Growth
Zone
Fear
Zone

THE DIGITAL
AMPS
APPROACH
THE DIGITAL
EXPEDITION
POINT OF
CERTAINTY
POINT OF
COMPETENCY
POINT OF
CLARITY
The Digital Expedition
How Can You Unwind
The CHAOS?
#TheBlackWire
How Do You Prepare To Get to Clarity,
Certainty, Competency?
"What's the best
way to cross the
Grand Canyon?"
What do
obstacles
look like?
+Digital +Strategy

D
i
g
i
t
a
l
E
c
o
s
y
s
t
e
m
D
i
g
i
t
a
l
A
s
s
e
t
s
Certainty
Audience
Method
Process
Story
The Digital A.M.P.S.
Approach
Fear
Zone
Learning
Zone
Growth
Zone
B
e
S
e
e
n
B
e
H
e
a
r
d
Be Understood
Digital Keystone &
Foundation
V
a
l
u
e
C
r
e
a
t
i
o
n
"
S
u
r
p
r
i
s
e
&
D
e
l
i
g
h
t
"
D
i
g
i
t
a
l
E
x
p
e
r
i
e
n
c
e
"
P
e
r
s
o
n
a
l
i
s
e
d
A
u
d
i
e
n
c
e
E
x
p
e
r
i
e
n
c
e
"
Digital Delivery
"On Demand"
A
d
a
p
t
a
b
l
e
C
o
n
n
e
c
t
e
d
Resourceful
Transactional
Point of Knowledge/Awareness
Clarity
Adaptation & Liminal
Future-proofing
Certainty
Strategic Thinking
Transformational
Evolutionary
Competency
What Are The Building Blocks You'll Need
For Your Expedition?
[A]
[M]
[S]
[P]
"How are you connecting &
communicating?"
"What is your internal
structure to connect?"
"What steps are
"What journey are you
bringing your audience on?"
#DigitalLeadership
Clarity Competency
#TheBlackWire #DigitalGenius
+Digital +Strategy

+Digital +Strategy
Process
V
a
l
u
e
C
r
e
a
t
i
o
n
"
S
u
r
p
r
i
s
e
&
D
e
l
i
g
h
t
"
D
i
g
i
t
a
l
E
x
p
e
r
i
e
n
c
e
"
P
e
r
s
o
n
a
l
i
s
e
d
A
u
d
i
e
n
c
e
E
x
p
e
r
i
e
n
c
e
"
Digital Delivery
"On Demand"
[P]
"What steps are
The "Third Wave of Business"
"HelloFresh - Meets Jamie Oliver
- Meets UberEats"
"Cirque Du Soleil Vs. Disney"
How Do You Create
Alignment with these 3?

Your Flightplan Building Blocks Actions
12.
11.
10.
9.
8.
7.
6.
5.
4.
When?
When?
When?
When?
How Will You Get "There" & "When"?
[AMPS]
[Milestones]
[Legs]
[Phases]
"Progress is not
always a straight
line."
3.
2.
1.
+Digital +Strategy
Prioritise each of the 12 'power
triangle' elements for YOU
Place them in order on the
flightplan 'building blocks' - with an
'action' to get started
Add an estimated date to finish by
ACTION
1.
2.
3.

"What Does
1 Degree
Look Like?
1º
Timing & Targeting Your
Digital Expedition
Vectors Are Everything
+Digital +Strategy

YOUR
DIGITAL
CHALLENGE
As the world adapts and changes,
businesses need to change and
transform with the times, and that
requires data - the knowledge of
knowing what your customer is doing,
how they are doing it, and what they
want to do.
What are you missing out on?
Challengers should see this time as a
tremendous opportunity:
+Digital +Strategy
Challenge is another word for
opportunity. What your next
90 day plan must have.

+Digital +Strategy
What to do next?
1.
2.
3.
1
2
3

What are you going to test?
How will you measure success?
What are the Basecamps of Your business?
1.
2.
3.
4.
5.
6.
Developing Your Digital "Experiments"
+Digital +Strategy

@doylebuehler
doyle@dept.digital
+61 413 106 880
Doyle Buehler
www.leadership.digital
NEXT STEPS:
+Digital +Strategy
Get Your Free Paper Copy
of #Breakthrough +
Printed Digital Expedition
Worksheet

+Digital +Strategy
Helpful?
Please like & share
#Replay - please leave a comment
Qs? - doyle@dept.digital
https://bit.ly/meetwithdoyle

1. The Digital Expedition Cheat Sheet
2. Beta Test new Digital Expedition
micro-training course
3. "Breakthrough" Book Ebook
4. Digital Expedition Resources
5. Free Paperback Book!
Some Early Christmas Gifts...

+Digital +Strategy
DOWNLOAD Resources & Worksheet
https://bit.ly/digitalexpeditionresources
https://bit.ly/digitalpulse2020resources

+Digital +Strategy
Thank you!
Ready to talk Strategy?

The Future of Business Online - Pulse of Digital 2020 Presentation

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The Future of Business Online - Pulse of Digital 2020 Presentation