1.
Where is Your
#DigitalGenius
Hiding?
Doyle Buehler, MBA
@doylebuehler
BBG Linkedin Plus Forum
Real World Knowledge
to Survive & Thrive In
The Age of Digital

2.
What’s Your Inflection Point?
@doylebuehler
What is the point that you will ‘change’ for the better?

3.
Isn’t it cool - It’s the greatest time
in history, as we have access to
literally billions of people around
the world.

4.
It’s also the worst time in history,
because we have access to… literally
billions of other people around the
world.
Competition is fierce;

5.
It’s never been easier to
get your ideas out there
with social media, but
it’s the hardest time
because there is so
much more noise out
there
HOW do you GROW With
Social?

6.
Wasn’t Social Media Supposed to SAVE
your business – not destroy it?

7.
Wasn’t Social Media Supposed to
make business EASIER?
LESS complicated?

8.
What Happens When Nobody Buys From You?

9.
*In business for 17+ years
*Built multiple tech/ecomm startups
*Expanded around the world
*Top 40 Fastest Growing Company in
Canada & #1 Fastest in the State
*Agency work with Fortune 100 Co’s
*Run a Global Strategic Digital Consultancy
Strategy & Storytelling for
the digital age.
@doylebuehler

10.
Where are YOU now?

11.
Where Could You Be?
Where Could You Grow?

12.
Social media is maturing
as an industry; it's simply
not what it used to be. No
longer can you just set up
a profile, page or a group
and hope that your
businesses starts to see
the "halo" effects.
It’s no longer just about your posts and likes.
It's not about the number of fans. But, I'm sure
you've already realised that.

13.
Can’t figure out who to
blame?
What’s Your Strategy?

14.
You're only one click away from your competitors.
Businesses without a solid digital strategy for their
business will not be able to breakthrough the
clutter and noise of what is there and what is
coming.

15.
What does 2020 hold?
Weren’t we supposed to have flying cars?

16.
It's going to be a brave, new digital world in 2020 - but only for
those businesses who take the time to create an effective
strategy that aligns their value with what their audience is
actively seeking to solve their challenges. And, a strategy that
helps your business correct itself upright under all conditions
that you encounter.
@doylebuehler

17.
Tom Goodwin, Tech Crunch 2015

18.
YET…
WeWork founders did not get their startup to a $47 10
billion dollar company in just 9 years by constantly
posting on social.They had a purpose. A Story.They
took us on a journey.

19.
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
Do you?

20.
In the Digital Age,
journey matters now
more than ever for
GROWTH.
If you have a strategy you can tell
your true journey. You can GROW
your business with a journey.

21.
The journey is what gives your
customer clarity & certainty about
their future.
This is your strategy. You control the
narrative, the roadmap.

22.
It’s not a journey about how
awesome you are, along with
your amazing tech &
company
Nor how you are going to
“change the world”. They’ve
heard it all before.

23.
Nor even about being the next “amazing”
founder

24.
The keystone concept
First, we need a Growth
Framework; a ”Keystone”
methodology to hold all the
pieces of digital, “up”.
Your Business IS DIGITAL
IT Is a Journey

25.
Or it simply is rubble

26.
@doylebuehler
But what amazing
things you can do
with it.

27.
The “Missing Bullets” is
your strategy.
“The armor doesn’t go where the
bullet holes are. It goes where the
bullet holes aren’t: on the engines”
– Abraham Wald
We have to look
deeper… the
“answer” is not
always right in
front of us.
@doylebuehler

28.
@doylebuehler

29.
The Journey to the “Zero Moment of Truth”
7 Hours
11 Touchpoints
4 Channels
@doylebuehler

30.
@doylebuehler
Your Audience Is ON a Journey

31.
ATM
• [visual of ATM]
Source: Daniel Priestley, Key Person of Influence

32.
Your Don’t Need To
Be Albert Einstein To
Be A #DigitalGenius
It’s your strategic thinking

33.
The Growth of Your
Business Depends on
You Developing Your
Digital Genius• Being Competitive in the digital environment
• Developing New Customers Online
• Demonstrating “Digital Leadership”
• Understanding & Knowledge about what works online and what
doesn’t
How Do We BUILD The Journey?

34.
You just need to be able
to tie all the pieces of
your digital ecosystem
together…
…properly

35.
What’s Your Digital Genius?
Skills & Leadership in Social
Awareness&Knowledge
ofSocial
Digital Genius Zone
Clarity & Certainty –
understanding of
Social to GROW &
SCALE within business
Thought Leader or “Guru”
Zone
Good ideas, but little
knowledge to grow/scale
within business with Social
Disrupted Zone
Overwhelmed, confused,
non-competitive (analysis
paralysis
Technician Zone
Knows ‘social’ but
can’t fully implement
within business
@doylebuehler

36.
@doylebuehler

37.
What’s Your Digital Genius Score?
• Digital Awareness 1 to 10 _____
• Digital Knowledge 1 to 10 _____
• Digital Skills 1 to 10 _____
• Digital Leadership 1 to 10 _____
@doylebuehler

38.
Your #Breakthrough Strategy
Your ”Keystone”
Your Digital Genius
Your Growth

39.
Strategy Questions
• What are we “about”? __________________
• What do we do best? ___________________
• What makes it work? ___________________
• What VALUE are you going to Deliver – Today?
“Tomorrow”? Next Year? ________________
@doylebuehler

40.
What’s Your Inflection Point?
@doylebuehler
What is the point that you will ‘change’ for the better?

41.
What Happens When Nobody Buys From You?

42.
http://bit.ly/strategycanvas

43.
www.Leadership.Digital
Take the #DigitalGenius Assessment &
Get a Free Paperback Copy Of
#Breakthrough & Links to Business
Canvases

44.
@doylebuehler
What’s Killing
Businesses?
60% of small businesses cease operating
within the first 3-5 years of starting.
…They stop thinking strategic, long-term.

45.
Your Survival Is Not Assured.
Your Growth is never
“Automated”; it’s never ”just”
about Social Media, either.

46.
You have two main
challenges to make
sure that you’re not
going to be a
statistic:
Your Digital Genius Challenge

47.
#1 What 4 #DIGITALGENIUS traits are your
strengths & weaknesses? Which one can
you develop more of, now?
#2 How will you “MarieKondo” (i.e.
‘organise’) the sh*t out the pieces of your
digital ecosystem to deliver your value?
Your Digital Genius Challenge

48.
Where Do You NEED to be?
Skills & Leadership in Social
Awareness&Knowledge
ofSocial
Digital Genius Zone
Clarity & Certainty –
understanding of
Social to GROW &
SCALE within business
Thought Leader or “Guru”
Zone
Good ideas, but little
knowledge to grow/scale
within business with Social
Disrupted Zone
Overwhelmed, confused,
non-competitive (analysis
paralysis
Technician Zone
Knows ‘social’ but
can’t fully implement
within business

49.
What’s 1 Degree off Course?
Strategy is the 1º for Growth

50.
What are you going to use?

51.
Develop your #DigitalGenius to
create your own certainty, your own
future, your own growth for your
business.
This is your strategy.

52.
But clear
implementation is
always important.
😂 😂 😂

53.
Unleash Your Digital Genius
@doylebuehler
Doyle Buehler
QUESTIONS?

54.
@doylebuehler
Please Reach Out &
Introduce Yourself
After The
Presentation

55.
@doylebuehler

56.
Ask me later on how to get a free
copy of my NEW Book on Digital
Strategy - “#Breakthrough –
Unleash Your Remarkable Brand
Value, Influence & Authority”
Start Your Transformation Journey
Breakthrough.Digital
@doylebuehler

57.
www.Leadership.Digital
Take the #DigitalGenius Assessment &
Get a Free Paperback Copy Of
#Breakthrough & Links to Business
Canvases