Online conversion and persuasion by Bart Schutz - online dialogue
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Conversion Rate Optimization (CRO) = (Big) Data Driven Persuasion Psychology √ by Bart Schutz (our Chief Persuasion Officer). √ Includes > 25 Online Persuasion Techniques and A/B testcases Among these techniques: Autonomy, Self-Efficacy, Response Efficacy, Gaze Cueing, Visual Cueing, Choice Paradox, Ambiguity Aversion, Carrots, Direct Priming, Foot-between-the-door, Anchoring & Adjustments, Nudging, Triggers, Social Proof, Position Targeting.
