Branding zp in happy city

2. • Happy City Overview
• Goals
• Event details
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3. Happy City overview
• Hot Game on ZingMe
• A30: 3.009.184
• Game play: Building – Decorating Your
Dream City
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5. Goals
Increase brand awareness
Increase Zing Phone Impressions appear
in Happy City
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6. “Decorate Fall City, Get Zing Phone”
Duration: 17/11/2011 – 11/12/2011
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7. Overview Zing Phone event
Collect Zing
Phone card
from friends
Set up e- Exchange
Store Zing Phone
(Zing Phone card to
store) receive items
Top 3 the
most
Decorate Fall
beautiful fall
Cities
cities get big
reward
Top 10 the
All of users most
Vote beautiful fall
cities
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8. Task 1
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9. Set up
Finish task 1,
e-store Get reward
Take money
from e-
store, getting
Zing Phone
items
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10. Notice about Zing Phone store appears
when each user login Happy City
Ask Friends
Zing Phone
Cards on
Finishing their wall
the first task, Zing Phone stores
appears . Users can
exchange six items from the
Zing Phone store. To do this,
users must raise friends to give
them Zing Phone cards by
announcing on – Do Not wall
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11. Feed wall
Users wants to ask their friends for Zing Phone Card
User click on feed on friend’s wall also receive
Zing Phone card
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12. Collecting all Zing Phone Cards, users starts to exchange Zing
Phone and receive items
Turkey = 20 cards Barber shop = 80 Farmers Market =
cards 100 cards
Fall Mansion = Harvest Table =
Fall House = 150 cards
250 cards 350 cards
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13. After Collecting fall items, users can
decorate their city with fall themes
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14. Vote for fall city contest is the task of all users
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15. Users can vote for 01 of the 10 most beautiful cities in game
with Zing Phone interface Pop - up
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16. Transition effects make the experience as
using real Zing Phone
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18. Vote for the most beautiful fall city
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19. Rewards of Fall City Contest
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20. Rewards of Fall City Contest
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21. Rewards of Fall City Contest
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22. Contact
http://open.zing.vn 22

23. Q&A
http://open.zing.vn
– Hoàng Hường
• huonght@vng.com.vn
• T: (08) 3 866 4666 (ext.1042)
• M: (+84) 01636 936 936
http://open.zing.vn 23

24. Strictly Confidential – Do Not Distribute 24