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Pop Culture,
Sustainability &
  Innovation
         by
    Oriol pascual




   Oriolpascual.com
Layout

• Pop culture makes
  everyone an artist

• Synergies between
  art & sustainability

• Opportunities for
  art, s...
Today, everyone
is a cultural agent
Traditional media
Complex & expensive
New media, affordable & accesible
Power shift also
aplies to physical
     objects

     Atoms are the New Bits
       by Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
“Connectivity = productivity” Iqbal Quadir
technological
   Innovation
is transforming
  pop culture
Creativity = entrepreneurship
Pop culture
               Video
      Photo             Music

Performance               Gaming
               Pop
      ...
Pop culture today

• Empowerment of
  the individual

• High connectivity

• Always online

• Digitalization =
  cheap pro...
What is the role of
 sustainability?
Sustainability
               People




   Planet                  Profit

Balance between social, environmental
      & e...
Sustainability today
• Science-centered:
  Kw/h, Kg CO2, etc.

• Policy-driven:
  Kyoto, EU
  Directives

• Focus on
  fun...
Sustainability needs

• User perspective

• Experience
  dimension

• Interpretation &
  understanding by
  non-scientific
...
Scientist                    Artist
  Facts & data          Interpretation & vision
 About making              About provi...
Sustainability

          Society



           Pop
          Artist

Ecology             Value
Role of the pop artist

• Interpreting science & hard data into
  feelings, experiences & visions
• Contributing to awaren...
Cases
Meet the Food You Eat by Adam Little
Pulse city watch

• Measures
  environmental data
  (1000 units in Paris)

• Promotes people
  participation in
  building...
Pulse City Watch by Fing
Laser tag graffiti




           Laser Tag Graffiti by Graffiti Research Lab
Next nature




           Light Grass
          by Frits Stam
Public space &
energy consumption
Power Flower turns energy consumption into art
Opportunities for
   art, science
   & academia
4 themes
1. Interpreting
sustainability
We Feel Fine
1. Interpreting
       sustainability

• Rationale: sustainability is hard to
  grasp, understand & feel
• Goal: translate...
2. Greening
pop culture
Reverse Graffiti
2. Greening pop culture

• Rationale: pop culture can be more
  sustainable
• Goal: Explore synergies between
  sustainabi...
3. Future nature
Dune 4.2 by Studio Roosegaarde
3. Future nature


• Rationale: nature is constantly evolving
• Goal: define scenarios for tomorrow’s
  nature
• Examples: ...
4. User-centered
 sustainability
Don Norman
4. User-centered
       sustainability

• Rationale: a lot is known on how to
  make products greener, but little about
  ...
4 themes
1. Interpreting sustainability
2. Greening pop culture
3. Future nature
4. User-centered
sustainability
         ...
Defining the
                          Sustainability
interdisciplinary
field combining
sustainability,                  ?...
research opportunities

• How is sustainability & innovation
  influencing pop culture?
• Under which circumstances does
  ...
Artists,
scientists & academics,
 can’t afford to miss
   this opportunity
It is time to
invent the future!
About Oriol Pascual

• Business Developer
  at Enviu

• Pre-Incubation
  Manager at Dnamo

• PhD Candidate
  TUDelft

• Ne...
oriolpascual.com

  @onsustain
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Pop Culture, Sustainability & Innovation

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Research proposal inviting artists, scientists, and academics to explore the relation between pop culture, sustainability & innovation.

The proposal focuses on four areas:
1. Interpreting sustainability
2. Greening of pop culture
3. Future nature
4. User-centered sustainability

If this triggers you, please leave a comment, or visit www.oriolpascual.com

Publicado en: Tecnología
  • Sé el primero en comentar

Pop Culture, Sustainability & Innovation

  1. 1. Pop Culture, Sustainability & Innovation by Oriol pascual Oriolpascual.com
  2. 2. Layout • Pop culture makes everyone an artist • Synergies between art & sustainability • Opportunities for art, science, & academia Sustainable Dance Floor
  3. 3. Today, everyone is a cultural agent
  4. 4. Traditional media
  5. 5. Complex & expensive
  6. 6. New media, affordable & accesible
  7. 7. Power shift also aplies to physical objects Atoms are the New Bits by Chris Anderson
  8. 8. Desktop 3D printing - MakerBot
  9. 9. 3D printed figures
  10. 10. “Connectivity = productivity” Iqbal Quadir
  11. 11. technological Innovation is transforming pop culture
  12. 12. Creativity = entrepreneurship
  13. 13. Pop culture Video Photo Music Performance Gaming Pop Culture Fashion Product design Dance Graphic Leisure
  14. 14. Pop culture today • Empowerment of the individual • High connectivity • Always online • Digitalization = cheap production & free distribution
  15. 15. What is the role of sustainability?
  16. 16. Sustainability People Planet Profit Balance between social, environmental & economic development
  17. 17. Sustainability today • Science-centered: Kw/h, Kg CO2, etc. • Policy-driven: Kyoto, EU Directives • Focus on functionality at reduced environmental load
  18. 18. Sustainability needs • User perspective • Experience dimension • Interpretation & understanding by non-scientific public
  19. 19. Scientist Artist Facts & data Interpretation & vision About making About providing products greener experiences Society
  20. 20. Sustainability Society Pop Artist Ecology Value
  21. 21. Role of the pop artist • Interpreting science & hard data into feelings, experiences & visions • Contributing to awareness creation & public debate • Innovating & pushing the boundaries of the established
  22. 22. Cases
  23. 23. Meet the Food You Eat by Adam Little
  24. 24. Pulse city watch • Measures environmental data (1000 units in Paris) • Promotes people participation in building sustainable cities
  25. 25. Pulse City Watch by Fing
  26. 26. Laser tag graffiti Laser Tag Graffiti by Graffiti Research Lab
  27. 27. Next nature Light Grass by Frits Stam
  28. 28. Public space & energy consumption Power Flower turns energy consumption into art
  29. 29. Opportunities for art, science & academia
  30. 30. 4 themes
  31. 31. 1. Interpreting sustainability
  32. 32. We Feel Fine
  33. 33. 1. Interpreting sustainability • Rationale: sustainability is hard to grasp, understand & feel • Goal: translate environmental data into artistic representations • Data: energy, CO2, waste, footprint • Example: expressions of energy consumption
  34. 34. 2. Greening pop culture
  35. 35. Reverse Graffiti
  36. 36. 2. Greening pop culture • Rationale: pop culture can be more sustainable • Goal: Explore synergies between sustainability & pop culture • Examples: Sustainable Dance Club, Green Graffiti
  37. 37. 3. Future nature
  38. 38. Dune 4.2 by Studio Roosegaarde
  39. 39. 3. Future nature • Rationale: nature is constantly evolving • Goal: define scenarios for tomorrow’s nature • Examples: interactive landscapes
  40. 40. 4. User-centered sustainability
  41. 41. Don Norman
  42. 42. 4. User-centered sustainability • Rationale: a lot is known on how to make products greener, but little about how green attributes are perceived by users • Goal: understand how users perceive different dimensions of green • Example: product semantics (pdf)
  43. 43. 4 themes 1. Interpreting sustainability 2. Greening pop culture 3. Future nature 4. User-centered sustainability Flickr Photo by Dvortgirl
  44. 44. Defining the Sustainability interdisciplinary field combining sustainability, ? innovation & pop Innovation Pop culture culture
  45. 45. research opportunities • How is sustainability & innovation influencing pop culture? • Under which circumstances does sustainability drive innovation in pop culture? • What is the role of the professional pop artist in sustainable innovation?
  46. 46. Artists, scientists & academics, can’t afford to miss this opportunity
  47. 47. It is time to invent the future!
  48. 48. About Oriol Pascual • Business Developer at Enviu • Pre-Incubation Manager at Dnamo • PhD Candidate TUDelft • New Media Lover
  49. 49. oriolpascual.com @onsustain

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