MoMoSyd Presentation by Tamzin Taylor

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This document discusses commercializing mobile apps. It covers pricing models like free with advertising, paid apps, and subscriptions. It also discusses promotion through existing channels like social media as well as new channels. The document stresses adapting products based on audience feedback and having a product roadmap. It notes that 300 iPhone apps are downloaded every second and 75% of iPhone users pay for at least one app per month.

Technology News & Politics

COMMERCIALIZING THE APP TAMZIN TAYLOR – TIGERSPIKE TWITTER: @TIGERSPIKE

WHAT I’LL BE TALKING ABOUT Why Commercialise? Pricing Promotion Products Questions

75% of Iphone users pay for one or more application each month

IMPORTANT TO GET THE TYPE, AND QUANTITY OF ADVERTISING RIGHT

ON AVERAGE, ONLY 5% OF PEOPLE PAY FOR PREMIUM

PAY PER APP NEEDS ONGOING CUSTOMER ACQUISITION TO GROW REVENUE

INTEGRATE OFFLINE OFFERINGS TO CROSS SELL & BUNDLE EFFECTIVELY

QUESTIONS? Tamzin TaylorClient Services Director Tamzin.Taylor@TigerSpike.com

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