1. Cloud Storm Track
Keynote
Andrew Stokes June 12, 2012
Chief Scientist
Deutsche Bank Global Technology
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2. Cloud Storm Track
SECURITY TRANSPARENCY
The top challenges to be solved
in delivery of cloud solutions: MANAGEMENT REGULATION
10:15-11:00
Deutsche Bank Keynote
11:05-11:50
Cloud Security Panel
1:00-1:45
Cloud Transparency Panel
1:50-2:35
Cloud Management Panel
2:25-3:20
Cloud Regulation Panel
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3. Establishing a Vision for Cloud Computing
Drive new levels of IT agility through fulfilment of
unified customer requirements for cloud computing,
enabling secure federation of cloud services,
common management and policy for service
assurance, transparency in cloud service
capability and metrics, and continual compliance to
all applicable laws and regulations.
ODCA Vision Statement
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4. Hundreds of Global IT Leaders
Steering Committee
Contributing Members
Solution Providers
Supermicro
Computer Inc.
Adopter Members
Aavex AIMS
Technology Data Centre Apollo Group SystemsBusiness
Applied
Sdn Bhd Aquantia
Corporation SDN BHD
Axess Biznet CHRISTUS ClearCenter
Communications Networks Health
Clouds Sky Connectria Cypress
GmbH Hosting CoreSistem CSC Management Daimler AG
Group Corporation
ECLIPSE ASSESSORIA
Droisys, Inc. EM REDES E Enomaly Forum Systems Getronics Grainger
COMPUTADORES Inc. NL BV
LTDA
Hughes IT Integrated Device
Security Technology Intellebyte Internet2 Intuit
Consulting
JARING Manhattan
Communications Joynet Inc Lewis & Co Associates
Sdn Bhd
Memorial MOLABTVX New York NovaTech
Hermann Orange Mobile
Healthcare System HD-MDN Internet Services Inc
Ortman Perfect World PROTEGRITY RampRate
Consulting LLC
Risc-Group IT
Solutions, STS R-Systems SaaS ID Scope Infotech, SFDATAID Supply Chain
Group Inc. Management, LLC
Talisman Temperature The Data Center
Energy Inc Control Marketplace Total S.A.
Vertotech do Viridity Virtacore Voltage Security Yokogawa
Brasil ltd Software Systems Corporation
Intel Serves as Technical Advisor to the Alliance

5. Focus on Tangible Solutions
2012 GOAL
Broad scale solutions delivery,
member adoption
JUNE, 2011
Usage model
release
TODAY
ODCA members
leading the way
with initial
proof of concept
5

6. Alliance and Industry Lifecycle
Providers
Requirements ODCA Defines
Invest to
Define Demand Usage Models
Meet Demand
SP’s Deliver
Opportunities
Solutions
& Challenges
that Meet
Emerge
UM’s
Collaborations
Alliance ODCA
Facilitates ODCA Shares Members / Enterprises
Deployment
Results Industry Adopt Consume
Solutions
at Scale (Vote with Wallet)
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7. Cloud Adoption: Biggest Challenges
Migrating applications is top of mind.
Security, implementation strategy, and operational efficiency are also priorities.
What is your organization’s If your cloud budget increased by 20
percent, what single challenge would
biggest cloud challenge? you address?
40%
2 APAC/PRC
31% Security 0
3
0 North Am
2 EMEA
11% Operational 1
8% 7% efficiency 3
2% 0 Lat Am
3
Simplified 1
management 1
0
Implementation 7
strategy 3
4
development 1
7

8. Alliance Unique Approach:
Focus on Service Assurance
Security
Transparency
Management
Regulation
8

9. Security
Remains Our #1 Concern
Challenges Requirements
• Protect intellectual property (e.g., • Ensure cloud providers can
algorithms, documents) deliver at least equivalent
security to enterprise IT
• Protect sensitive client data
• Agree and deliver standard
• Protect transaction data across security levels across all
geographic boundaries providers
• Focus on security by design plus
security assurance by active
monitoring
9

10. Transparency
Delivers Greater Choice, Liquidity,
and Price Transparency
Challenges Requirements
• Growing volume of services • Create consistent definitions to
makes it challenging to compare describe standard services to
options, measure services and encourage the evolution of a
align their attributes dynamic global marketplace
• Service catalogs are helpful but • Encourage cloud providers to add
lack standards and consistency value by offering extensions on
top of standard services
• Need to understand service
assurance levels in tangible detail • Be explicit with commercial terms
and contractual language
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11. Management
Strong Integration and Partnership is Key
Challenges Requirements
• Diverse cloud solutions (both • Need to be able to connect to our
internal and external) each have internal management processes
their own management
challenges (e.g. incident, problem, change,
capacity, configuration, …)
• The accountability for service
delivery still rests with enterprise • Need to integrate service
IT teams selection, orchestration and
billing through to our business
clients
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12. Regulation
Global Multi-Business-Sector Compliance
is Extremely Complex
Challenges Requirements
• Every business sector and • Service providers must be able to
location has specific regulations meet regulatory obligations
and laws that have to be fully specific to their our various
respected business sectors, in an auditable
manner
• Requires interaction with
hundreds of regulatory bodies • Enterprise customers must be
able to assess and monitor
• Ignorance is no defense regulatory obligations when
acquiring and using cloud
services
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13. Deutsche Bank’s
Cloud Story
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14. Deutsche Bank’s Cloud Computing Evolution
2002-2008 2010-2012 2010-2012
Evolution of shared Internal private Exploring
hosting services “DB Cloud” opportunities…
transition journey
Exploring public and
2008-2009 Our “4G” concept community cloud offerings
Prototype first Defining cloud attributes Working with cloud startups
generation “cloud”: Increasing adoption of
& cloud alliances
3CV technology standard services Launching our own external
demonstrator cloud research environment
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15. Our DB Cloud Key Concepts
Complete
Full operating model, including lifecycle management
Virtualized
Enabling utilization, flexibility, and technology compliance
Automated
Accelerating repeatable processing at industrial scale
Policy Driven
Straight-Through (No-Touch) Processing for standard requests
Tiered-Service Model
Providing a choice of capabilities & SLA’s at different price-points
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16. Our DB Cloud Longer-Term Vision:
Private Cloud Transitioning to Enterprise Hybrid
Enterprise
Hybrid
Cloud
App A Federation App B
Internal Cloud Policy automation
External Cloud
enterprise-grade
highly optimized
Information regulator-approved
internal cloud services external cloud
Security
Ubiquitous virtualized x86 architecture
Elastic cloud services using massively pooled resources
Seamless alignment & integration of internal and external
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17. Use Cases for the DB Cloud:
Internal and External
Evolution of future Development/
Data Centers Test
Dynamic Cloud-Burst
Grid computing
App Capacity
External PPU & speed of
delivery opportunities Multi-tier Apps
Future hybrid Internal private
cloud extension cloud evolution
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18. DB Cloud Conceptual Future State
(Sample vendor names for illustration purposes only)
Apps
ApplicationBusiness App4
Decoupled from
Apps
Business App1 e.g. P+L Risk
Business App2 Business App3 Etc…
Application Platform
Compute Calc Database Web Java Older
• Self Service Resource
(VHS) Platform Service Abstraction
(GHS) Calc (DHS) (WebHS) (JavaHS) Compute
PaaS
Configuration (SHS, AHS)
PaaS
(GHS)
• Self Service Resource Provisioning Platform Hosting
• Platform Resource Mgmt
Dynamic Data Grid
Synapse, Database Web Decoupled Hosting
WL, from
App JBOSS,
Data Synapse MSFT Oracle Apache, IIS
PaaSGrid PaaS PaaS Infrastructure
PaaS PaaS
• Resource Chargeback & Reporting Platform Tomcat
OS MSFT SLES Infrastructure Service Abstraction
RHEL SLES MSFT OEL RHEL SLES Solaris, AIX
Compute
Hypervisor VMware HyperV RHEV
Infrastructure Able XenIdentity Zones, LPARs
Network
OVM
Storage
To Be
Compute Optimized Independent of the App
Server HP IBM Cisco Hosting options internally or
Dell SuperMicro Oracle, IBM
Storage
IaaS
Single pane of glass: onto the hybrid cloud environment
IaaS
Optimized command Integrated Virtual resource management
Storage EMC control
and HP HDS IBM NetApp Dell
Interconnect Integrated Physicalof the technology stack
Lifecycle resource management
independent of the application stack
Interconnect Cisco HP IBM Dell HP Cisco
Network
Self Service Resource Service Assurance Dynamic Resource Resource Chargeback
Config & Delivery Parameters Management and Reporting
Network Cisco Juniper Arista HP Cisco Juniper
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19. Enterprise Cloud Maturity Model (CMM)
2010-2012 2011-2013 2012-2014 2013-2015 2014-2016
Consumers 1.0 1.5 2.0 2.5 3.0
End Simple SaaS Simple SaaS Complex SaaS Hybrid SaaS
User
Cloud Aware Apps
Cloud Aware Cloud Aware
Enterprise Apps Apps
App Legacy Apps Enterprise
Legacy Apps
Dev Legacy Apps Legacy Apps
Federated
and Open
Complex
Compute IaaS Cloud
App
Private PaaS Hybrid PaaS
Owner Simple
Compute IaaS Simple
Compute IaaS
IT Ops Compute,
Storage, and
Compute,
Full Private
Storage, and Hybrid IaaS
Network IaaS
Network
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20. Where are
We Heading?
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21. Impact of Solutions Delivery
Accelerate
$50B
of cloud
services1 Saving
$25B
in TOTAL
annual IT
spend within
5 years2
1: Source: Projections based on IDC Cloud Services Forecast, May 2010.
Assumes a 25% acceleration in cloud services from IDC estimate between 2010 and 2015
2: Source: Estimated 15% reduction in operational costs based on Bain’s $142B annual spending estimates.
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22. Open Interoperable Competitive Solutions
Cloud Service Global
Providers Enterprises
Delivering Rich, Growing consumers of
Elastic, Flexible, cloud. Potential sellers
Global Solutions of excess capacity as
at Scale. Emerging well.
Dynamic
Cloud
Market
Place
Technology Solution
Providers
Technology, Brokerage
and Management
Services.
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23. Up Next: Cloud Storm Track Panels
Moderator Panelists
Rapid Fire Panel: Christofer Chris Swan Greg Brown Mark Wood Matt Lowth
Cloud Security Hoff UBS McAfee Dell National
(11:05-11:50) Juniper Dov Yoran Ian Lamont Australia
Networks ThreatGRID BMW Bank
Moderator Panelists
Rapid Fire Panel: Krishnan Eric J. Joe Houle Matt Estes Rens
Cloud Transparency Subramanian Kristoff AT&T Disney Troost
(1:00-1:45) Rishidot UBS Marvin Wheeler Virtual
Research ODCA Clarity
Moderator Panelists
Rapid Fire Panel: George Reese Kevin Reid Peder Ray Solnik Wayne
Cloud Management enStratus Virtustream, Ulander Appnomic Adams
(1:50-2:35) Inc. Citrix Systems DMTF
Moderator Panelists
Deborah Brett Smith Gordon Haff Marvin Wheeler
Rapid Fire Panel: Salons Deutsche Bank Red Hat ODCA
Cloud Regulation
José E. González Aron Dutta
(2:25-3:20) Trapezoid Digital Cisco
Security Services, LLC
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24. Resources
Learn the latest about ODCA requirements
PRIORITIZE at www.opendatacenteralliance.org
Use ODCA PEAT Tool for Upcoming RFPs
DELIVER Explore the Latest Solutions at ODCA's
Cloud Expo Showcase Booth #411
#Forecast12
Actively Participate in Today's Sessions
SHARE Scale your Knowledge with ODCA MEET
Forecast Reception. Build relationships with other IT experts
while sipping cocktails and filling up on food from the roof of Sky Room,
which offers stunning views of the New York City skyline.
WHEN WHERE HOW
5:30 – 8:30 p.m. ET Sky Room Times Square Buses will begin running
(330 West 40th Street) at 4:45pm from the Javits

25. Q&A
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