ENoLL FAO Workshop in Rome 25.-26. January 2011

1. ENoLL – European Network of Living Labs
Global Network of User Driven Open Innovation Ecosystems
INNOVATING 4 DEVELOPMENT
Álvaro de Oliveira
President of the
European Network of Living Labs
1
Innovating 4 Development, Rome, 25-26 January 2011

2. Overview
 Global
challenges
of
our
0me
 What
is
a
Living
Lab?
 European
Network
of
Living
Labs
(ENoLL)
 ENoLL
globalisa0on
 ENoLL
Ac0vi0es
in
Brazil
 European
Innova0on
Policies
2
 Conclusions
Innovating 4 Development, Rome, 25-26 January 2011

3. Global Challenges of our time
 Finding
solu0ons
for
clean
energy
sustainability
 Finding
solu0ons
for
climate
change
 Managing
demographic
shiIs
 Preven0ng
and
managing
ageing
problems
 Providing
safe
water
supplies
 Maintaining
food
security
 Op0mizing
mobility
 Implemen0ng
security
 Public
deficits
stabiliza0on
3
Innovating 4 Development, Rome, 25-26 January 2011

4. Sustainable Solutions
4
Innovating 4 Development, Rome, 25-26 January 2011

5. Living Labs
Living Labs are a user-driven open innovation eco-system where the
user (citizen, resident, worker, student, visitor, customer) lives, works,
studies, plays and entertains. In this real living environment, the user
co-creates, experiments and tests new ideas, products and services.
User centric solutions and social innovation processes lead to new
forms of productivity and competitiveness as well as sustainable
behaviour transformation.
Innovating 4 Development, Rome, 25-26 January 2011

6. Living Lab Eco-system
Local,
Regional
Univeris0es
and
Na0onal
and
Research
Government
Ins0tutes
Living
Lab
Funding
and
Financing
Enterprises
RDI
Stakeholders
Facilita0on
User
Communi0es
6
Innovating 4 Development, Rome, 25-26 January 2011

7. Living Lab Communities
Comunidade
User
Communi0es
Comunidade de Usuários
Virtual
7
Innovating 4 Development, Rome, 25-26 January 2011

8. Changing Drivers of Living Labs
 Internet
is
at
the
heart
of
the
open
co-­‐crea0on
 PlaRorms
and
open
connec0vity
are
key
facilitators
 Living
Labs
are
ci0zen/user
oriented
environments,
promo0ng
innova0on
and
pioneering
new
markets
 Open
innova0on
is
the
soul
of
compe00veness
(Social
networks,
open
source)
 Emergence
of
new
services
 Ecological
sustainability
awareness
enabling
consumer
behaviour
transforma0on
8
Innovating 4 Development, Rome, 25-26 January 2011

9. Co-creation of Innovation
Source: Form It
Innovating 4 Development, Rome, 25-26 January 2011

10. Living Labs Methodologies
 Increased
collabora0on
between
public
authori0es,
research
centers,
businesses
and
user
communi0es.
Sharing
good
prac0ces
 Flexible
and
adap0ve
design
process
rooted
in
real-­‐life
experience
with
increased
chances
of
succeeding
with
new
products.
Shorter
lead
0me
from
concept
to
market
(promote
viral
adop0on)
 BeVer
and
more
intensive
use
of
internal
ideas.
BeVer
access
to
ideas
outside
the
organiza0on.
 Accelera0on
of
innova0on.
Increased
produc0vity
of
the
RDI
ac0vi0es.
Includes
wider
socio-­‐economic
and
socio-­‐ins0tu0onal
factors,
enablers
of
sustainable
development.
Co-­‐crea0on
methodologies
and
tools.
 Not
only
the
“immediate”
or
direct
factors,
rela0onships,
func0onali0es
or
impacts
of
the
“object”
under
LL-­‐experimental
RDI,
but
indirect
impacts,
externali0es
and
poten0al
side
effects.
 Improved
coopera0on
in
Interna0onal
Networks.
Facilitate
the
interna0onal
posi0oning
and
privileged
access
to
the
markets.
10  Facilitate
the
development
of
human
capital
and
culture
sustainability
Innovating 4 Development, Rome, 25-26 January 2011

11. European Network of Living Labs (ENoLL)
11
Innovating 4 Development, Rome, 25-26 January 2011

12. ENoLL Waves in EU Presidencies
Finnish Portuguese French Presidency, Slovenian
Presidency, Presidency, Autumn 2008 Presidency,
Autumn 2006 Autumn 2007 Spring 2008
1st 2nd 3rd
Wave 2006 Wave 2007 Wave 2008
5th Autumn
4th Autumn 2010
Wave 2009 Wave
Swedish Spanish Belgian
Hungarian Presidency,
Presidency, Presidency, Presidency,
Spring 2011
Autumn 2009 Spring 2010 Autumn 2010
12
Innovating 4 Development, Rome, 25-26 January 2011

13. European RDI System
13
Innovating 4 Development, Rome, 25-26 January 2011

14. European RDI Policies
• FP7
Programme
• CIP
Programme
• Thema0c
Domains
• Smart
Ci0es
• Smart
Regions
• PPP
Programmes
• Future
Internet
• Factory
of
the
Future
• Electric
Car
• Efficient
Buildings
• Regional
and
cross-­‐border
development
• Pre-­‐Commercial
Procurement
of
Innova0on
The RDI policies foster partnerships for collaborative user-
driven innovation. Living Lab eco-systems and
methodologies.
14
Innovating 4 Development, Rome, 25-26 January 2011

15. European Network of Living Labs
 Living
Labs
enable
the
co-­‐crea0on
of
user-­‐driven
and
human-­‐centric
research,
development
and
innova0on
of
technologies,
products
and
services
focused
on
well-­‐being
of
people.
 ENoLL
contributes
to
the
crea0on
of
a
dynamic,
mul0-­‐layer
and
mul0dimensional
European
Innova0on
ecosystem.
 ENoLL
facilitates
the
coopera0on
and
the
exploita0on
of
synergies
between
members
and
groups
of
members
(thema0c
domains).
 ENoLL
aims
at
the
Future
Internet,
Living
Labs
and
Smart
Ci0es
convergence.
 ENoLL
globaliza0on
fosters
open
interna0onal
collabora0on
to
solve
the
big
challenges
of
our
0mes,
thus
contribu0ng
to
global
well
being
,
prosperity
and
stability.
Innovating 4 Development, Rome, 25-26 January 2011

16. Living Lab Types
• Local
Living
Labs
• Regional
Living
Labs
• Na0onal
Networks
• Sectorial
Living
Labs
• Cross
border
Living
Labs
• European
Network
of
Living
Labs
• Thema0c
Sub
Networks
Living
Labs
• Global
Network
Living
Labs
16
Innovating 4 Development, Rome, 25-26 January 2011

17. National and Regional Networks of Living Labs
 Finnish
Network
 Swedish
Network
 Nordic
Network
 Cataluña
Network
 Slovenian
Network
 Portuguese
Network
 Italian
Network
17
Innovating 4 Development, Rome, 25-26 January 2011

18. ENoLL Today
 188
EU
Living
Labs
 24
Living
Labs
outside
EU
 Brazil
Network
of
Living
Labs
 China
Network
of
Living
Labs
(Emerging
CNoLL)
 Africa
Network
of
Living
Labs
(Emerging
ANoLL)
 Thema0c
domain
Working
Group
workshop
held
on
the
13th
December
in
Ghent.
 ENoLL
PPP
Policy
ini0a0ve
(Core
Group:
ENoLL
council
and
efec0ve
members,
open
to
others)
 ENoLL
services:
LLs
awareness,
dissemina0on,coaching,
Summer
School
and
its
extension
 EU-­‐Brazil
and
EU-­‐China
Living
Labs
Innova0on
Conferences
in
2011
 5th
Call
for
ENoLL
membership
announced
on
the
14th
of
December
in
Ghent,
Belgium
to
close
in
March
2011.Results
publicly
anounced
on
the
16th
of
May
2011
in
Budapest.
Innovating 4 Development, Rome, 25-26 January 2011

19. ENoLL Office
 ENoLL
Office
and
Secretariat
team
(IBBT)
provides
informa0on
services
and
organiza0onal
support
to
ENoLL
members
and
supports
the
Council
and
Work
Groups
in
developing
and
implemen0ng
ENoLL
strategic
and
opera0onal
objec0ves
 ENoLL
Office
is
headquartered
in
Brussels
(IBBT)
and
has
one
full-­‐0me
staff
member
 ENoLL
Portal
(including
members
sec0on)
and
monthly
ENoLL
newsleVer
 Contact
ENoLL
Office
info@enoll.org
19
Innovating 4 Development, Rome, 25-26 January 2011

20. ENoLL Council functional Organisation
Mikael
Börjeson
Pieter
Ballon
Treasurer
ENoLL
Council
Secretariat
Deputy:
Kirsi
Lindfors
Deputy:
Anna
Kivilehto
(Membership
OperaFons)
18-­‐21
Members
(Membership
AdministraFon)
Roberto
Santoro
Jarmo
Eskelinen
Álvaro
de
Oliveira
Vice-­‐President
Vice-­‐President
President
Deputy:
Ana
Garcia
Deputy:
Dave
Carter
Work
Groups.
EU
Presidencies.
NaFonal
SMEs,
Entrepreneurship
and
CommunicaFons,
Networks.
InternaFonal
CooperaFon
Manufacturing.
Events
Smart
CiFes
Network
ENoLL
Strategy
and
OperaFon
Work
ThemaFc
Domain
Living
Labs
Work
Group
Group
ENoLL Policy Work Group
CoordinaFon:
Álvaro
Oliveira
CoordinaFon:
Tuija
Hirvikoski
Coordination: Seija Kulkki
Deputy:
Jesse
Marsh
Deputy:
Mikael
Borjeson
Deputy: Bernhard Katzy
• Energy
Efficiency.
Climate
change
• Well
Being
and
Health
• CreaFve
Media.
User
driven
contents.
Foreign
Affairs
ENoLL
Work
Group
Future
Internet,
Living
Labs
and
• Social
InnovaFon.
Social
Inclusion
Social
InnovaFon
• ThemaFc
Tourism.
Culture
Services
• e-­‐Government.
e-­‐ParFcipaFon
Amsterdam
-­‐
Africa-­‐
Daan
Velthauz
Convergence
Work
Group
• Smart
CiFes.
Future
Internet
Helsinki
-­‐
Asia-­‐
Jarmo
Eskelinen
• Regional,
territorial
and
rural
development
.
Lisbon
-­‐
North
and
South
America-­‐
CoordinaFon:
Pieter
Ballon
• Mobility
Álvaro
Oliveira
Deputy:
Jo
Pierson
• Industry
and
logisFcs.
Internet
of
things
Ljubljana
-­‐
Central
and
Eastern
Europe,
• Security
Euro-­‐Med
-­‐
Joze
Gricar
20
Innovating 4 Development, Rome, 25-26 January 2011

21. ENoLL Work Groups
Thematic Domains
ENoLL Strategy Living Labs ENoLL Policy
and Operation Work Group Coordination
Work Group Work Group
Health
Health Care (e- Prevention)
Wellbeing
Energy. Environment
Media. Creativity
Future Internet, Regions Rural and Territories
Living Labs and Living Labs
SMEs, Entrepreneurship and Foreign Affairs
Social Innovation Manufacturing Ambassadors
Convergence Work Social Inclusion
Group Mobility
21
Innovating 4 Development, Rome, 25-26 January 2011

22. ENoLL Foreign Affairs Ambassadors
Foreign
Affairs
Ambassadors
Amsterdam
(Africa-­‐
Daan
Velthauz)
Helsinki
(Asia-­‐
Jarmo
Eskelinen)
Lisbon
(North
and
South
America-­‐
Álvaro
Oliveira)
Ljubljana
(Central
and
Eastern
Europe,
Euro-­‐Med
-­‐
Joze
Gricar)
22
Innovating 4 Development, Rome, 25-26 January 2011

23. Globalization of ENoLL (1/4)
Expansion
outside
EU
 Brazil
 China
 Africa
 Korea
CollaboraFon
Agreements
 FAO
–
Food
and
Agriculture
Organiza0on
of
the
United
Na0ons,
Rome
(MoU,Ac0on
Plan,Rome
conference
in
January)
 INSME
–
Interna0onal
Network
of
SMEs,
Rome
(In
progress)
 EEN
–
European
Enterprise
Network,
Brussels
(In
progress)
 United
Forum
-­‐
Ubiquitous
Network
Industry
and
Technology
Development
Forum,
Internet
of
Things
–
Beijing,
China
 Beijing
City
Administra0on
and
Public
Service
Innova0on
-­‐
Informa0on
System
and
Equipment
Center
(CAISEC)
–
Beijing,China
Innovating 4 Development, Rome, 25-26 January 2011

24. Globalization of ENoLL (3/4)
The Case of China (CNoLL)
Workshops
• Energy
Efficiency,
Shanghai
(13-­‐14/10/2010)
• Beijing
Energy
Efficiency
Workshop
(22/11/2010)
• Beijing
ENoLL
Workshop
(25/11/2010)
• Beijing
ENoLL
Workshop
(Planned
for
Feb
2011)
ExisFng
Living
Labs
• TianJin-­‐China
Living
Lab
• China
Mobile
Research
Ins0tute
• Mobile
Life
Club
of
China
-­‐
MC²
• Living
Lab
of
China
Mobile
Communica0on
Corpora0on
(LLCM)
Innovating 4 Development, Rome, 25-26 January 2011

25. Globalization of ENoLL (4/4)
Other Cases
• Korea
(
Workshop
planned
for
February
2011)
• Australia
(Ac0on
plan
ini0ated
in
October
2010)
• Singapore
(Ac0on
plan
to
start
in
2011)
Innovating 4 Development, Rome, 25-26 January 2011

26. ENoLL Activities in Brazil
Federal Government and EU International Forum for
Workshop on Living Labs, Commission Workshop on Living Labs Workshop,
Technology and Innovation,
Manaus, July 2008 Living Labs, Brasília, Belém, Pará, 30/Nov/2009
Vitoria, ES, November 2008
September 2008
Workshop on Innovation and Workshop LLs, Vitoria, ES,
Federal Government Meetings
Living Labs, Manaus, April 24th 2009
October 2008 on Living Labs, Brasília,
November 9th 2009
Living Labs Workshop,
Workshop on Innovation and Espírito Santo, ES,
Living Labs, Manaus, September 28th 2009.
September 2009
Espirito Santo Living Lab
Living Labs for International Workshop, Vitoria, ES, June
Cooperation. FIAM, Manaus, 2009
November 26th 2009
Espirito Santo Living Lab
Workshop, Vitoria, ES, July
31th 2009
Living Labs Workshop -
UFES, Vitória, ES,
December 2009
Living Labs Energy
Efficiency, Escelsa, Vitória,
Brazilian Living Labs: Innovation and Living Labs ES, December 2009
1. LL awareness, Brazilian LL Workshop, São Paulo, SP
participants on European September 2008
Events (EU Lyon 08, Helsinki
08, EU Portugal 07, EU Smart Cities, São Paulo, SP,
Slovenia 08, Brussels 08, etc) December 2009
2. Brazilian Living Labs and ENoLL EU-Brazil LLs Conference,
Energy Living Labs Workshop, Digital Niterói, Niteroi, Rio de
3. Emerging Living Labs EDP Inovação, São Paulo, SP, Campinas, SP, October
Janeiro, RJ, December 2008
4. Brazilian Living Labs Network December 2009 2010 (t.b.c.)
26
Innovating 4 Development, Rome, 25-26 January 2011

27. ENoLL in Brazil - Results
3rd
Call
• Amazon
Living
Lab
-­‐
Fundação
Feitosa
(Manaus,
Amazonas)
• Espirito
Santo
Cidadania
Digital
(Vitoria,
Espirito
Santo)
• Living
Lab
INdT
-­‐
Well
Being
and
Wealth
Care
LL
(Manaus,
Amazonas)
• Inova
Unicamp
Innova0on
Agency
Living
Lab(Campinas,
São
Paulo)
4th
Call
• Amazonas
Living
Lab
(Manaus,
Amazonas)
• BBILL
(
Belo
Horizonte,
Minas
Gerais)
• EDP/Brasil
Living
Lab
(São
Paulo,
São
Paulo)
• Group
Inter-­‐Ac0on
Living
Lab
(Manaus,
Amazonas)
• Habitat
Living
Lab
(Vitoria,
Espirito
Santo)
• Rio
Living
Lab
(Rio
de
Janeiro,
Rio
de
Janeiro)
27
Innovating 4 Development, Rome, 25-26 January 2011

28. Brazilian Network of Living Labs
ExisFng
Living
Labs
domains
•
Sustainable
Energy
and
Energy
Efficiency
•
Environment
Technologies.
Sustainability
•
Biotechnology.
Biodiversity
•
Enviroment
Technologies
•
Natural
Products
Tradi0onal
Prac0ces
•
Social
Innova0on.
Inclusion
Emerging
Living
Labs
domain
•
Internet
of
Things
and
Intelligent
Logis0cs
•
Automo0ve
Industry
•
Civil
Aeronau0cs
Industry
•
Agrifood.
Healthy
Food
•
Crea0ve
IT
Industries
•
Thema0c
Tourism
(Eco-­‐ac0vi0es)
•
Security
28
Innovating 4 Development, Rome, 25-26 January 2011

29. Rio de Janeiro Well Being Living Lab
Partners:
RJ
State
Government
Healthy Olympic
Commiaee
Social Living, Genesis
InsFtute
Inclusion, Sports Porto
Maravilha
e-Participation Municipality
Smart Cities, Socio
Design
Urban FUNDARPE
Environment, Renewal
QuickMind
Sustainability Milestone
Rio de Janeiro EduWeb
PUC-­‐Rio
Culture,
Well Being Entertainment,
SEBRAE
RioFilm
Arts, Lifestyle Affero
Design, Living Lab Globo
Fashion FINEP
SECRJ
others
Digital Others
Production,
Publishing, Thematic
TV Tourism
29
Innovating 4 Development, Rome, 25-26 January 2011

30. Amazonia Living Lab
Partners:
AM
State
Government
AmazonasTur
Ecotourism SUFRAMA
Biodiversity (a) Includes
the
Living
Labs:
(a) EMBRAPA
Biomedicines
and
Bio
cosmeFcs.
FAPEAM
Sustainable (a) Includes
tradiFonal
culture,
SEBRAE
Energy handcracs,
entrepneurship,
CIEAM
micro
businesses,
etc.
Well Being (b) CommuniFes
CoordinaFon
FIEAM
CooperaFon.
UFAM
Health
Amazonia CETA
INPA
Sustainable SECT
Living Lab Environment INdT
UEA
ICT Assisted (c) others
Learning
Others
Culture
Preservation
(b) Digital
Inclusion
30
Innovating 4 Development, Rome, 25-26 January 2011

31. EU – Brazil Energy Living Labs Collaboration
Renewable Energy
production and Europe
distribution.
Mobility.
Energy Efficiency.
Brazil ICT. Behaviour
Transformation.
SMART Metering. SMART
Grid.
Innovating 4 Development, Rome, 25-26 January 2011

32. EU – Brazil Energy Living Labs Collaboration
Europe
Large Scale
Pilots
Africa
Biofuel
Brazil productio
Biofuel n
Technologies
Innovating 4 Development, Rome, 25-26 January 2011

33. EU – Brazil Energy Living Labs Collaboration
ICT for Mobility
ICT for
Europe China
Large Scale
Mobility Pilots
Brazil
Biofuel
Innovating 4 Development, Rome, 25-26 January 2011

34. European Innovation Competitiveness
• Educa0on
(Strategic
and
sizeable
investments
in
quality
educa0on
and
research).
• Entrepreneurship
(Venture
capital,
entrepreneurial
culture
within
ins0tu0ons,
students,
etc.)
• Environment
(Climate
impact,
sustainability,
mobility,
etc.)
• Energy
(Energy
Efficiency,
renewables,
Smart
Grid,
Smart
Ci0es,
Smart
Regions,
etc.)
• Future
Internet
technologies
and
services.
Internet
of
Things.
• Smart
Manufacturing
34
Innovating 4 Development, Rome, 25-26 January 2011

35. Innovation Role for Universities
Universi0es
need
to
harmonize
very
disparate
ac0vi0es
and
interest
groups:
educa0on,
networked
research
and
core
disciplinary
research.
• Fluent
and
constant
dialogue
between
the
university
ins0tu0ons
and
society.
• Joint
plaRorms
with
enterprises
and
ins0tu0ons
(beyond
short
reach
strategies).
• Greater
mobility
between
the
personnel
of
the
ins0tu0ons,
enterprises
and
the
universi0es.
• Fostering
enterpreneurship
in
society
and
among
young
people.
Living Labs provide the changing environment
Source: Universities, Innovation and competitiveness of
local economies – Richard Lester, MIT
35
Innovating 4 Development, Rome, 25-26 January 2011

36. European Manufacturing Sustainability
• Advanced
machine
tools
• Smart
robo0cs
• Flexible
compe00ve
local
manufacturing
• Local
assembly
integra0ng
mass
produced
components
• Local
distribu0on.
Smart
logis0cs
• Product
design.
Fashion.
Customer
interac0on
• Mass
customiza0on
• Extended
products
36
Innovating 4 Development, Rome, 25-26 January 2011

37. Regional Cohesion Policy (1/2)
• Regions
have
the
greatest
share
of
resources
for
promo0ng
territorial
innova0on
and
are
where
the
benefits
are
most
visible.
• They
cannot
afford
the
“policy
delay”
from
innova0ve
thinking
at
the
EU
level
to
policy
implementa0on
in
regional
programmes.
• Regions
can
instead
take
a
leading,
demand-­‐driven
role
in
introducing
transversal
innova0on
policies,
mixing
technical
and
non-­‐technical
par0cipa0on
and
linking
Crea0ve
Region
strategies
to
territorial
innova0on
(Living
Labs).
Source:
Jesse
Marsh,
Living
Labs
and
Territorial
Innova0on
37
Innovating 4 Development, Rome, 25-26 January 2011

38. Regional Cohesion Policy (2/2)
• Regions
through
its
territorial
coopera0on
programmes
as
well
as
through
its
mul0-­‐layer
governance
system
under
shared
management,
can
foster
cross-­‐border
and
trans-­‐
na0onal
integra0on
and
exchange
of
good
prac0ces.
• Regional
cohesion
policy
should
con0nue
to
foster
compe00veness,
innova0on
employment
and
economic,
social
and
territorial
cohesion
in
the
European
Union.
Living Labs can provide the cross-border,
trans-national and global integration
Source: Council conclusions on the Strategic Report of 2010 by the Commission
on the implementation of the Cohesion Policy Programmes
38
Innovating 4 Development, Rome, 25-26 January 2011

39. Conclusions (1/2)
• The
big
global
challenges
of
our
0me
demand
mass
par0cipa0on
of
users/consumers/ci0zens.
Finding
solu0ons
to
climate
change,
managing
demographic
shiIs,
presen0ng
and
managing
chronic
diseases,
providing
safe
water
supplies
and
maintaining
food
security
will
require
the
pooling
of
diverse
types
of
knowledge
and
resources,
and
harnessing
the
mo0va0on
of
millions
of
individuals
and
their
communi0es.
• Technologies
are
not
sufficient
to
resolve
the
challenges
in
a
sustainable
way,
user
behaviour
transforma0on
is
required
and
this
can
be
enabled
by
the
use
of
ICT
and
the
Living
Lab
methodologies.
• Brazil
has
embraced
with
enthusiasm
the
Living
Lab
culture
and
partnerships
being
forged
with
the
European
movement
aims
to
contribute
to
a
stable
and
sustainable
mutual
development.
ENoLL
vision
is
to
support
this
approach
on
a
global
scale.
39
Innovating 4 Development, Rome, 25-26 January 2011

40. Conclusions (2/2)
• Europe
needs
to
address
its
poli0cal
integra0on
leading
to
more
Europe.
The
current
crisis
has
uncovered
hidden
fragili0es
but
also
fostered
new
solu0ons.
Regions
such
as
Danube
and
cross-­‐border
collabora0on
using
Living
Lab
methodologies
can
accelerate
a
faster
and
more
effec0ve
integra0on.
• The
European
RDI
policies
encourage
the
use
of
Living
Lab
eco-­‐
systems
and
methodologies
to
achieve
faster
and
more
efficient
results.
• Universi0es
need
to
be
more
involved
with
the
other
stakeholders
of
the
innova0on
system.
Technology
is
important
but
needs
to
be
complemented
with
other
knowledge
and
exper0se
such
as
entrepreneurship
culture
and
innova0on
and
business
prac0ces.
40
Innovating 4 Development, Rome, 25-26 January 2011

41. Thank You
Álvaro de Oliveira
alvaro.oliveira@alfamicro.pt
Phone: +351 21 486 67 84
Mobile: +351 91 666 66 66
Skype: alvaroduarteoliveira
Address: Alfamicro
Alameda da Guia, 192-A
2750-368 Cascais
PORTUGAL
41
Innovating 4 Development, Rome, 25-26 January 2011

42. Living Labs Domains of Activity
User
Early Adopters Early Majority Mainstream
Engagement Enthusiasts (Visionaries) (Pragmatists) Users
Living Labs:
User-driven open innovation
ecosystems involving all relevant
players of the value network
Future Internet by
the people
Service &
Fundamental Applied Demonstration
Product Market
Research Research Piloting
Development
Business-Citizens-Government Partnerships
Public & Private Venture Industry
Seed Money
research funding Capital Banks
Pre-Commercial Gap
Source: European Commission
42
Innovating 4 Development, Rome, 25-26 January 2011

43. Living Labs enablers in Brazil
Brazilian Culture Living Labs Objectives
Criativity. Entrepreneurship. Experimentation. New business
Support for novelty and models.
differentiation.
Emotional attitude. Engagement. Performance
leverage. Productivity.
Open Society. Network development. Value
creation.
Collaboration. Solidarity. Achieving together. Co-creation
Social Networks. satisfaction.
Strong open source Open service creation leverage.
eGovernment.
43
Innovating 4 Development, Rome, 25-26 January 2011

44. Future Internet-enabled services:
Making the world “smarter”
Smart Energy Smart Living
Smart Health Smart Transport
Innovating 4 Development, Rome, 25-26 January 2011

45. Service oriented Smart Cities
••• 45 Innovating 4 Development, Rome, 25-26 January 2011

46. FIREBALL Objectives
FIREBALL
aims
to
create
new
synergies
between
these
cons0tuencies
which
will
ensure
that:
 The
segments
of
the
value
chains,
currently
exis0ng,
but
which
are
isolated
without
any
real
connec0ons,
can
be
more
clearly
idenFfied;
 This
iden0fica0on
can
be
used
to
build
on
connec0ons
which
are
beginning
to
be
made
but
which
are
s0ll
not
very
interac0ve
or
dynamic
yet;
 This
process
can
then
be
built
into
a
developing
innova0on
ecosystem
which
will
add
value
to
exisFng
networking
and
generate
new
connecFons
which
will
then
be
made
sustainable
through
the
involvement
of
FIREBALL
46
Innovating 4 Development, Rome, 25-26 January 2011

47. Globalization of ENoLL (2/4)
The Case of Brazil
Innovating 4 Development, Rome, 25-26 January 2011

48. EU – Brazil Cooperation Framework
• Brazil
is
a
Strategic
Partner
of
the
EU
(Agreement
signed
July
2007)
• Brazil
and
European
cultures
have
common
origins.
Diaspora
effects
on
European
roots
communi0es.
• Brazil
is
one
of
the
fastest
growing
economies.
Huge
market
opportuni0es.
• Brazil
is
driving
the
socio-­‐economic
growth
by
strong
poli0cal
support
to
Innova0on.
48
Innovating 4 Development, Rome, 25-26 January 2011

49. FIREBALL Project
Future Internet
Research
Experimental
testbeds
Innovation in
Smart Cities
and
facilities Open
Experimental Open
User
Innovation in
testbeds User
Driven
Smart Cities
and Driven
Innovation
facilities Innovation
Environmens
Environments
(Living Labs)
49
Innovating 4 Development, Rome, 25-26 January 2011

50. Rationale for EU ICT driven Energy Efficiency
 Ci0es
Consume
75%
of
the
World
Energy
and
produce
80%
of
green
house
gas
emissions.
About
40%
of
energy
consump0on
in
Europe
is
building
related
(Residen0al,
public,
commercial
and
industrial).
 By
2012,
25%
increase
of
final
energy
consump0on.
Substan0al
rise
in
green
house
gas
emissions.
Climate
changes
implica0ons.
Risks
for
energy
security.
 Climate
and
Energy
Policies
are
at
the
heart
of
EU
Poli0cal
Programme.
European
Council
set
precise
and
legally
binding
targets.
(European
Strategic
Energy
Technology
Plan).
 ICT
is
clearly
iden0fied
as
an
enabler
of
Energy
Efficiency.
Energy
consumer
behaviour
is
iden0fied
as
a
main
target
for
change.
RDI
and
Pilot
project
should
research,
develop,
test
and
pilot
the
best
solu0ons
to
solve
the
Energy
challenge.
50
Innovating 4 Development, Rome, 25-26 January 2011

51. SAVE ENERGY Living Lab Project
5
Energy
Efficiency
Pilots
located
at
public
buildings
supplying
services
to
the
public
Goals:
 Smart
ICT
Energy
Efficiency
model
and
plaRorm
aiming
at
20%
 Serious
Game
focused
on
Energy
Efficiency
at
Public
Spaces
 User
behavior
transforma0on.
Living
Lab
methodology
 Pilots
commiVed
to
extend
results
beyond
project
comple0on
 European
wide
dissemina0on
of
results
 Policy
Recommenda0ons
to
the
EU
Commission
51
Innovating 4 Development, Rome, 25-26 January 2011

52. SAVE ENERGY Framework
52
Innovating 4 Development, Rome, 25-26 January 2011

53. SAVE ENERGY
Opening new Energy Efficiency and ICT Markets for SMEs
French Pilot
(10.000
users)
APOLLON Portuguese
Project Pilot (50.000
users)
Brazilian
Pilot São Paulo
(10.000 users)
Brazilian
Pilot Vitória
PreCo (10.000 users)
Project
Others
53
Innovating 4 Development, Rome, 25-26 January 2011

54. APOLLON Project
Innovating 4 Development, Rome, 25-26 January 2011

55. Living Lab Cross-border Benchmark
55
Innovating 4 Development, Rome, 25-26 January 2011

56. Europe – Brazil
Living Labs Collaboration (APOLLON Project)
ISA internationalization strategy to establish business partnerships in Luleå and Vitória (equipment
distribution), integrated solutions in Helsinki and Amsterdam (incorporating added value with other
equipments and services) and adding value by technology transfer from Amsterdam.
56
Innovating 4 Development, Rome, 25-26 January 2011

57. Europe – Brazil
Energy Living Labs Collaboration
ENoLL has stimulated an Energy Efficiency Living Lab led by ISA in Portugal and partnerships have
been negotiated with the Energy Efficiency Living Labs of Vitória and the EDP Inovação Living Lab
in São Paulo.
57
Innovating 4 Development, Rome, 25-26 January 2011

58. The EU Presidencies and ENoLL
1st
Wave
ENoLL,
2nd
Wave
ENoLL,
3rd
Wave
ENoLL,
4th
Wave
ENoLL,
5th
Wave
ENoLL,
Autumn
2006
Autumn
2007
Autumn
2008
Autumn
2009
Autumn
2010
French Presidency, Spanish Presidency, Hungarian Presidency,
Autumn 2008 Autumn 2010 Autumn 2011
Finish Presidency, Portuguese Slovenian Presidency, Sweeden Presidency, Belgium Presidency,
Autumn 2006 Presidency, Spring 2008 Spring 2009 Spring 2010
Autumn 2007
58
Innovating 4 Development, Rome, 25-26 January 2011