The document discusses Edraak, an organization that aims to revolutionize education in the Middle East and North Africa (MENA) region. It seeks to empower 10 million learners through high-quality Arabic online and blended learning courses. Edraak has issued over 162,000 certificates and has over 1.5 million registered learners across more than 75 courses. Most learners are between the ages of 19-26 and 45% are female. 55% of learners have completed a bachelor's degree. Edraak offers MOOCs and accredited courses to learners, teachers, and parents across subjects like math, science, English, Arabic and coding.

1. Reimagining Education
in the Arab World

2. Purpose: To revolutionize delivery and
access to education across the MENA region
in order to enable Arab society to fulfill its
potential
Mission: To empower 10 million learners
across the MENA region with high quality
Arabic online and blended learning.

3. Edraak in Numbers
+162,000
Certificates
issued
1.5 M
Registered
learners
+75
Courses
+1.9 M
Fans

4. Edraak in Numbers
19 - 26
Most common
age group on Edraak
45%
Female
learners
55%
Have completed
a bachelor’s degree

6. Features of an Edraak Learning Experience

7. MOOCs
Accredited
Courses

10. The education we
provide our children
must be a journey that is
worthy of their
childhood, their time
and their trust.

11. Target Users
Learners Teachers Parents

12. Math Physics Chemistry Biology
English Arabic Coding
‫ض‬E
Edraak
2020
* Vision

13. Content Localization
Translation Vs. Localization
Optimizing the process
Proper scoping, glossary of terms, checkpoints, review process and
collaborative tools
Contextualization
Culture and relevance.
Formatting and compatibility
RTL

14. Quality Assurance
Structure and Sequence
Learning Design and Pedagogy
Assessments
Quality of Media (i.e. Videos, info-graphics…etc)
Caliber of Course Team
Communication Plan
Relevance to learners and context

15. Education = Hope
A promise of
a better tomorrow