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How to build your quotes for
Presenting an offer that’s hard to
The quickest way to experience burnout as a business owner is to
be doing work that you're not properly paid for. That, coupled with
the idea that time is money and the fact that the faster you react
to leads, the more chances you have to sell, shows what a bonus
proper quotes based on a solid template can be.
Contemplate Your Template
The first part of the work is a good quote template you
can use as the basis for all your offers (or a couple if
you have multiple lines of service). Really think about
all aspects of the service you're providing. Research the
industry standard rate for services or products similar
to yours. A handy way to do this is looking on your
competitors' websites or even asking friends and family
how much they typically pay for services like yours and
what type of quote they got. Then after you've got a
clear picture of how you want to quote, it's time to put
together your quotation template.
More Bang For Your Buck
Coming up with a quote that will reel in the customers doesn't just mean
offering the lowest price. Effective quotes include value-added benefits
that are seductive! What makes your offer special? What have your other
customers valued the most? Your distinct features are called ‘Unique
Selling Points’ or USP. A quote is not the place to be shy about them. In
addition, your quote should include details about the standard of your
work (e.g. security features for a software, ethical standards for
consulting, health & safety for food producers). This will reassure your
potential customer of your professionalism.
Last, make sure to include something ‘just for you’ that make your
prospect feel special: It could be a discount, free delivery or a
complimentary gift. Be sure to put whatever you've chosen onto your
quotation. All the relevant info should be presented in a way that you're
potential customer can easily understand. You can be detailed and clear at
the same time.
At Odoo, we use the quotation to really emphasize what comes with our Partnership
Offer. It's the perfect place to spell out our unique selling points (USP). The benefits of
the Partnership Offer are highlighted in bold; the added value is put into text boxes;
and subheadings are used so we can give more details on each aspect.
So, be detailed, clear and emphasize your USPs. But that doesn't mean you
can't play around with the pictures, fonts and general appearance of the
quotation - giving it a look and feel you like and you feel represents your
So, be detailed, clear and emphasize your USPs. But that doesn't mean you can't play
around with the pictures, fonts and general appearance of the quotation - giving it a
look and feel you like and you feel represents your company.
Accelerate the Acceptance
So, you've created your quotes at internet
speed and sent them to customers in no time.
The good news is it can also help you clinch
the deal in less time - especially if you use a
quote that has the electronic signature
feature. The sooner you get an answer, the
sooner you can start making money.
Room for Negotiation?
If only every quotation you sent out was
automatically accepted... but that would be too
easy. So, have a clear idea in your head of the
least amount you would be prepared to provide
the service for - a line in the sand, an absolute
rock bottom. That way, there can be room to
manoeuver. Of course, once again it does help if
all the haggling is done quickly and here's where
a quotation builder with electronic "accept" and
"decline" comes in handy.
Why don't you try putting these tips into action and update a
quotation template? Have a go using our demo at
You can even create your own quotation template from scratch:
(click on the 'Create' button).