9. 1
The power of a brand
People remember only 3 or 4 names, for a
specific issue – yours?
2
In B2C, a brand present in the ICS has typically 3 or
4 more times chances to win the purchase
3 But you can waste a lot of money – be careful, as
ROI of ‘brand awareness’ is not easily measured
4
You might reach a threshold in your growth if you
don’t do it – which might be fine
10. Few specific levers
o PR : it’s like viral marketing - invest a little, try
always, forgotten quickly. But it’s good for SEO
o Display advertising: turn it into performance-based
(e.g. Criteo), or make sure you’re straight on target
o Webinars: make them content-rich (no just sales
pitches) & find media partners to promote
o Real events: small & regular, plus possibly a larger
event once a year (use Odoo events!)
13. Get found by people searching
o Search Engine Marketing
(Optimization + Advertising):
o Great SEO
o Smart SEA
o Fairs & Exhibitions
o Good conferences
o Well located spots
15. SEA tips
o Start small
o Don’t use ‘broad keywords’, discard
keywords if they are not used by
likely prospects
o Track conversions in Ad Words AND
Analytics
o Check & improve every week or so:
cut, add, correct
16.
17. If you don’t sell, at least engage
o Get them on your newsletter or mailing lists
o Follow them on Social media and ask for
followership:
o Linkedin
o Twitter
o Facebook
o Get them to try a tool or download a
newspaper
o Make them ask a question (live chat,
contact forms, forum…)
24. How we can/will help partners
o Support you for your events (publish on our
site, get attendees)
o Organize some events with you
o Grow key events like OpenDays
o Give visibility on Websites
o Build marketing material
o Competitive analysis
o Business cases
o Customer references
o Testimonials
o Collaterals
o Give you more leads through our central
lead acquisition
o …What else ?
