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10 simple rules for Innovative Dissemination, Tony Ross-Hellauer | OpenUP Training Workshop on Innovative Dissemination

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Tony Ross-Hellauer presenting the “10 simple rules for innovative dissemination” and explaining that research dissemination in the 21st Century isn't just articles, books and conference presentations.

More information on the OpenUP Training Workshop on Innovative Dissemination & video presentations:
https://www.openuphub.eu/community/blog/item/report-on-openup-innovative-dissemination-training-workshop-20th-june-2018-graz

More information about OpenUP
Website: http://openup-h2020.eu
OpenUP Hub: https://openuphub.eu
Twitter: https://twitter.com/ProjectOpenUP
Facebook: https://www.facebook.com/projectopenup/

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10 simple rules for Innovative Dissemination, Tony Ross-Hellauer | OpenUP Training Workshop on Innovative Dissemination

  1. 1. 10 Simple Rules for Innovative Dissemination Tony Ross-Hellauer Know-Center Graz, 20th June 2018
  2. 2. 2016-08-11 2 1. Get the basics right • Define your objectives • Map your audience(s) • Target and frame your messages • Bring this together into a dissemination plan of what you'll release and when “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18
  3. 3. 2018-09-17 “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18 3 2. Encourage participation • In the age of Open Science, don’t just broadcast, go for multi-directional dissemination • Invite & engage with others to participate & collaborate
  4. 4. 2018-09-17 4 3. Open science for impact • Open Access publications and preprints mean more citations • In addition, by publishing datasets, software and peer reviews, you increase your number of citable research outputs “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18
  5. 5. 2018-09-17 5 4. Remix traditional outputs Give traditional outputs like research articles and books an impact-boost with accompanying lay-summaries, press-releases, blogs, and visual/video abstracts “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18
  6. 6. 2018-09-17 6 5. Go live • In person dissemination doesn’t just have to be at stuffy conferences • Hit the road and take part in science festivals, science slams, TEDx talks, science festivals, or roadshows “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18
  7. 7. 2018-09-17 7 6. Get artistic • Disseminate findings through art or multimedia interpretations • Let your artistic side loose or use new visualisation techniques to produce intuitive, attractive data displays “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18
  8. 8. 2018-09-17 8 7. Respect diversity • Research should reach all who might be affected by it • Respect inclusion in scientific dissemination by creating messages which reflect gender, demography and ability diversity “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18
  9. 9. 2018-09-17 9 8. Find the right tools • Choose media, format and dissemination strategy based on your communication objectives. • Find tools via “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18 openuphub.eu/disseminate/services
  10. 10. 2018-09-17 10 9. Keep the right profile Use personal websites, social media accounts, researcher identifiers and academic social networks to make you and your research visible “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18
  11. 11. 2018-09-17 11 10. Evaluate, evaluate, evaluate • Assess your dissemination activities • Are they having the right impact? • If not, why not? “Increasing Visibility and Impact through Innovative Dissemination” Workshop, Graz, 20.6.18
  12. 12. 2018-09-17 12 Tony Ross-Hellauer tross@know-center.at

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