Magento Optimization – Challenges and Solutions • Major challenges for optimization of Magento in detail • Best possible solutions to overcome the major challenges • Complete process understanding with help of work flow for Magento optimization • Roles and benefits of Cloud Server for Magento optimization through our own experience (Amazon Cloud Server)

2. A brief about Openxcell Technolabs
• Openxcell Technolabs is an ISO 9000:2008 certified company located in
India and USA
• We are a team of enthusiastic designers, Developers and managers
exceeding the strength of 200
• We have strong hold in Mobile App Development, Game Development,
Web Development, E-commerce Development and Enterprise Systems
• We have delivered quality solutions to our worldwide clientele

3. WHY MAGENTO OPTIMIZATION

4. Why Magento Optimization
• Various studies and our own experience shows that the overall
performance of Magento is slow
• Optimization is required to speed up Magento
• Below is a chart showing the research outcomes for Magento performance
without optimization

5. A comparison of Magento performance before optimization
and after optimization

6. WHY DOES PERFORMANCE MATTER?

7. WHY DOES PERFORMANCE MATTER?
• 1 Second delay can cause 7% drop in conversions
• Nearly 1/2 of users expect 2 second or less page load time and they tend to
abandon if not loaded in 3 seconds
• 79% of shoppers say they won’t return if performance is poor
• 44% say they would tell a friend about their poor experience
• A Bad Experience Will Drive
– 46% of users to competitive sites
– 35% are less likely to visit a problem site on any platform
– 33% are less likely to purchase from that company
• Reference: - http://bit.ly/zVcxsP, http://bit.ly/mHFVVX, http://mz.cm/W5Pkx7,
http://bit.ly/xfvPMC, http://bit.ly/yOlHQv

8. HOW FAST ARE YOU NOW

9. Google Analytics Site Speed Reports

10. GT Metrix

11. WAYS TO OPTIMIZE MAGENTO

12. Ways to Optimize Magento
Challenges & Solutions
• Large number of JAVASCRIPT and CSS
• Slow performance due to multiple associated tables
• High number of database log tables
• Slow performance due to image loading
• Improve performance with caching
• Cloud Server

13. LARGE NUMBER OF JAVASCRIPT &
CSS

14. Large number of JAVASCRIPT & CSS
• Large number of JAVASCRIPT and CSS creates higher no. of HTTP request.
• Response time will go on a higher side because of higher no. of HTTP
request and system will be slow.

15. Solution
Merge CSS and JAVASCRIPT files into single file:
• In the Magento Admin, go to System > Configuration > Developer.
• Under "Javascript Settings", change "Merge Javascript Files" to YES.
• Under "CSS Settings", change "Merge CSS Files" to YES.
• Clear the cache.

16. Solution

17. SLOW PERFORMANCE DUE TO
MULTIPLE ASSOCIATED TABLES

18. Slow performance due to multiple
associated tables
• One of the main issues with Magento sites running slowly, is a database
that has become large and difficult to use for sending/retrieving data
from.
• The model Magento uses to store customer and product data results in
longer than average SQL queries and more reads.
• Enabling the Flat Catalog option for Categories and Products will merge
product data into one table, therefore improving performance.

19. Solution
Enabling Fat Catalog:
• Login to administration area and go to - System > Configuration > Catalog
• Under "Frontend", change "Use Flat Catalog Category" to yes
• Under "Frontend", change "Use Flat Catalog Product" to yes
• Clear your Magento cache

21. HIGH NUMBER OF DATABASE LOG
TABLES

22. High number of database log tables
• Higher number of database logs creates higher response time in system
• Below is the table that are populated due to logging feature of Magento

23. Solution
Database log cleaning using Magento administration
• In Magento administration go to System > Configuration
• In the left menu under Advanced click on System
• Under "Log Cleaning", change "Enable Log Cleaning" to YES and
configure the Save Log days as per your requirement
• Click "Save Config"

24. SLOW PERFORMANCE DUE TO IMAGE
LOADING

25. Slow performance due to image loading
• There are large number of images in any ecommerce store.
• On an average a product has more than 3 images and number of
products can be unlimited.
• So its very necessary to optimize the images used in Magento store.
• Optimization of images prevents the system from higher response time.

26. • Choose the correct format for the image - JPG, GIF, PNG8, PNG24
• JPG is great for photographic images
• GIF largely replaced by PNGs, but still sometimes a viable option for small
patterns and textures
• PNG combines some of the best qualities of both and with PNG24
supports true transparency

27. IMPROVE PERFORMANCE WITH
CACHING

28. Improve performance with caching
• Setup your admin for maximum performance.
• These are the settings that will significantly speed up your Magento
installation: Navigate to System > Cache Management and enable all
cache types
• Below is the default caching provided by Magento

29. • Enabling caching option that Magento provides is not enough
• So we need to use 3rd party caching extension for full page caching
• Example: Nitrogento (http://www.nitrogento.com/) First install the
extension

30. Drawback of using full page caching :
Enabling caching of every block with nitrogento causes different
issues as below-
• Caching of Price block shows incorrect price for various products
• Wrong data in checkout processes

31. Implement Varnish
• Why Varnish
– HTTP Accelerator
– Caching reverse proxy
– Load Balancer
– Fail over system

32. Before & After
Before Varnish
After Varnish

33. Extension Required : Turpentine- Varnish Cache
http://www.magentocommerce.com/magento-connect/turpentine-6332.html

35. Install and Configure Varnish
• Add the Repository
• Install the Package
• Configure the Daemon
• Service nginx restart
• Service php5 - fpm restart
• Service Varnish restart
• Varnish Start
• Please follow the below link for detail understanding of the process.
http://todsul.com/tech/install-and-configure-varnish-with-nginx/

36. AMAZON CLOUD SERVER

37. Cloud Server
The most important Amazon services for Magento hosting
• Amazon Elastic Compute Cloud (EC2)
• Auto Scaling
• Elastic Load Balancing
• Amazon CloudFront (CDN)
• Amazon Relational Database Services (RDS)
• Amazon Route 53
• Amazon ElastCache
• Amazon Simple Storage Services (Amazon S3)

39. Benefits of Amazon cloud server:
• Flexibility
• Deployment Speed
• Performance
• Increase in capacity to accommodate higher number of visitors
• Better conversion rate
• Lower hosting cost through improve hardware efficiency