These slides accompanied a webcast announcing a global expansion of Business Together as a Service. You can view a replay of the webcast here: http://oran.ge/ZOv0iQ

1. Business Together as a
Service
Orange Business Services UCaaS global event
23 April 2013

2. 2
Unified Communications + “as a Service”
contact center
Web conferencing
IM & presence
operator console
mobility suite
integrated voicemail
on-demand telephony
unified-communications
features delivered
from the cloud
Business Together as a Service

3. 3
agenda
 Vivek Badrinath, CEO Orange Business Services
Paris
 Evan Kirchheimer, Practice Leader Enterprise Telecoms OVUM –
London
 Helmut Reisinger, - Orange Business Services SVP Europe & Russia -
Moscow
 Patrick Romzek, VP Global Market Development, Collaboration Solution
Cisco – Michigan

4. 4
agenda
 Pierre de La Bourdonnaye, Executive Briefer, Orange Business Services -
Frankfurt
 Yee-May Leong, SVP, Asia Pacific, Orange Business Services - Singapore
 Diana Einterz, Head of Americas, Orange Business Services – Atlanta
 Orange Business Services multinational customers - Lisbon

5. 5
Market trends: customer desire
UC
Business
EmployeesIT

6. 6
Orange UC strategy
Cloud :
as a Service model is a must have
1
Convergence :
between communication services and desktop
2
Mobility :
available on smartphone and tablet
3
End-to-end :
especially in cloud, customers need to have
End-to-End SLAs
4

7. 7
where? everywhere…
our network covers 1,500 PoPs in 160+ countries
data centers
Singapore
Frankfurt
Atlanta
Paris

8. 8
globally
available
 in 6 continents
 in 29 languages today
Business Together as a Service
value proposition
 pay only for what you use
 fully managed, secure, quality built in
 future proof
delivered “as a
Service”
 UC tools
 on any device
 deployed instantly
employee
tools

9. © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.9
UC as a Service: Key Findings From
Ovum’s research
Evan Kirchheimer
evan.kirchheimer@ovum.com
April 2013

10. © Copyright Ovum. All rights reserved. Ovum is an Informa business.10
Standard UC, mobile UC and social are priorities
UCC status. Which of the following do expect to have in the future?
81% of large enterprises plan to invest in at least some aspects of UC.
78% have budget to back that up.

11. © Copyright Ovum. All rights reserved. Ovum is an Informa business.11
UCC is firmly linked to business process improvement
397
350
308
302
292
251
228
222
185
138
Business process improvement
Supporting more flexible working patterns for…
Future calculations of increased productivity
Readying the business to increase its agility
Direct savings - reducing current spend levels…
Directly improving sales or service performance
Finding savings in another part of the IT budget…
Supporting key executives with new technology
Making savings for operational units/LOB
Retaining and attracting staff
0 50 100 150 200 250 300 350 400 450
Which two statements do you agree with most? (Please choose
top two.) “My investment in UCC is based on….”
It is highly significant that UCC is linked first and foremost to business process
improvement and enablement of flexible working and productivity, as well as
business agility – a real surprise.

12. © Copyright Ovum. All rights reserved. Ovum is an Informa business.12
We are moving to a more ‘cloudy’ UC world – 2X
popularity in 2 years
21%
31%
24%
28%
21%
29%
8%
13%
12%
12%
10%
14%
0% 5% 10% 15% 20% 25% 30% 35%
Telephony (IP-PBX)
Telephony (Microsoft Lync voice)
Instant messaging and presence
Standard UC (unified
messaging, presence, softphone etc.)
Audio/ web conferencing
Team workspaces and content tools (e.g.
SharePoint)
Global respondents N= variable from 610 to 1033
If you are considering new investment in the following in the next 24
months, which of the following delivery methods would you seriously
consider?
Dedicated hosted or private cloud Multi-tenant hosted or public cloud
• Currently, between
10-20% of UC
applications are
hosted in a private
cloud; in two
years, we expect
20-30%.
• Currently, 4-8% are
delivered via multi-
tenant, public
cloud. In two
years, we expect 8-
14%.

13. © Copyright Ovum. All rights reserved. Ovum is an Informa business.13

14. © Copyright Ovum. All rights reserved. Ovum is an Informa business.14
For UC, CIOs tell us that they prefer Telcos to Systems or
IT providers
Telco capabilities are much better
than SIs and local resellers, but in
customer orientation they are
much weaker.
Equipment makers, SIs and IT
can provide a technical solution
but have difficulties providing a
complete end-to-end service.
System integrators do not run this
for you. They have a telco behind
them. My opinion is that the telcos
will try to drive this market forward
and to sell this as one product.
You have to have a dialog with the
operators. They provide a service. You
can buy from someone else and they
would be behind there somewhere but
that‟s not the way we want to do it.

15. 15
40 Multinational companies
Business Together as a Service : strong European Growth
• 16,000 seats /
Europe, ME, Africa
• Scalable, agile, future proof
• 3,400 seats
• Anytime, anyplace
services
• Pay as you grow
• 900 seats
• 3 profiles
(light/Std/Collaborative)
• Flexibility
• Central control and
reporting

16. 16
Why Cloud Services for UC&C?
 The Market is rapidly transitioning to Cloud Deliver of UC&C
Applications
 The Drivers of Cloud Services for UC&C - Customers want:
– To eliminate cost and complexity;
– Pay for what they use;
– Drive globalization and Employee Productivity;
– Ubiquitous access and user experience;
– Flexibility consumption model;
– Leverage for strategic advantage.

17. 17
„Business Together as a Service‟
Right Solution, Right Time, Right Partners
 Orange Business Services and Cisco – a comprehensive and unique partnership
– Strategic Partnership with aligned vision and strategy
– 18 Year Partnership – Strategic. Global. Expanding for both companies
 „Business Together as a Service‟ is truly Market Leading
– First to market and Most widely adopted HCS service worldwide
– Global. Largest Cisco powered IP Network in 172 countries
– Whole offer - Iaas, Tpaas, Desktopaas, Ucaas - 100% Cisco supported
 Together we will deliver unprecedented value to organizations
– Broadest Collaboration „as a service‟ solution available anywhere
– Secure and dedicated environment with economics of cloud
– Operational excellence and service delivery from Orange backed by innovation, support and architectural leadership
by Cisco.
– Elimination of cost and complexity to focus on driving business results

18. 18
1 2 3
OBS
datacenters
one secured
access to Orange
Business Services
platform
one admin portal to
easily
create, assign, upd
ate or delete
profiles
John collaborative
everywhere profile
one end-user portal
to easily customize
his profile
Business VPN
Let‟s see a demo end-user and administrator portals, and end user interface

19. Business Together as a Service
Orange Business Services UCaaS global event
23 April, 2013
Yee-May Leong
SVP, Asia Pacific, Orange Business Services - Singapore

20. Business Together as a Service
Orange Business Services UCaaS global event
23 April, 2013
Diana Einterz
Head of Americas, Orange Business Services – Atlanta

21. 21
Important questions from Americas customers
Reversibility : how to go back to on premise
solution if needed? How to migrate to an other cloud
solution?
1
Integration : how it will be integrated with legacy
solutions2
Future proof : customers want to know
there is a plan for enhancements, and they want
the solution to provide those (Mobility, Social
collaboration)
3
Quality: & speed of deliver, reliability
4

22. 22
Live from Portugal
 Customer first
impressions

23. 23
Roundtable Q&A…
B2GaaS launch
First comments / questions from
Orange Business Services
Unified Communications User Group
In Lisbon, Portugal

24. 24

25. 25
Live from Portugal
Program User Group
Cascais

26. 26
Roundtable Q&A…
First questions from Orange Business Services
Unified Communications User Group
In Lisbon, Portugal

27. thanks
Replay of this event will be available shortly
You will receive a URL to view it
please contact elizabeth.mayeri@orange.com with questions